Brand Positioning Through Digital Channels

Want better results across every digital marketing channel? There’s one lever that consistently delivers. But it’s counterintuitive. And many B2B marketers ignore it. To improve your digital marketing results, strengthen your BRAND. Talk with your customers and understand your ICP more deeply. Define clear positioning and meaningful differentiation. Have a clear brand voice. And make your customer promise abundantly clear. Put it all together, and suddenly your messaging resonates more deeply. Your ICP leans in. Your content performs. Because a powerful brand is a MULTIPLIER. Here’s how brand strength supercharges your performance marketing engine: 1. BUILDS TRUST B2B buyers are risk-averse. A strong brand enables you to overcome this hurdle. 2. DEEPENS AFFINITY Consistent, positive, resonant experiences grow buyer attachment over time. 3. IMPROVES PERFORMANCE ACROSS MARKETING CHANNELS Whether SEO, LinkedIn, original research, email, landing pages, etc., you’ll achieve higher open/click/engagement/conversion rates with a stronger brand. 4. BOOSTS CONVERSION RATES Brand favorability leads to faster decision-making and fewer objections in the buying process. 5. REDUCES CAC A strong brand means that you can rely on organic growth, which has a far lower CAC than advertising. 6. INCREASES NURTURE EFFECTIVENESS Buyers respond more when they already know and like you. 7. INCREASES SALES VELOCITY Close more. Close faster. 8. FUELS GREATER AI SEARCH VISIBILITY (GEO/AEO) One of the factors that drives greater visibility in ChatGPT and the other AI answer engines is mentions of your brand by credible third-parties. 9. DRIVES GREATER ABM SUCCESS In ABM, brand familiarity with your target accounts leads to higher engagement and response rates. 10. EXPANDS REACH THROUGH ADVOCACY A strong brand translates into more leads from word-of-mouth and referrals. 11. ENABLES PREMIUM PRICING Perceived value rises when trust, credibility, and emotion are high. 12. CREATES A COMPETITIVE MOAT A strong brand builds a powerful emotional connection with your audience. There’s little else that’s as valuable in marketing. Let’s Destroy Mediocre Marketing!

Your digital brand strategy is likely obsolete. Consumers no longer wait for you to define your brand. They experience it, shape it, and share it in real time. The old top-down brand monologue is dead. What lives now is a multi-voice, always-on dialogue. If your brand isn’t actively part of that conversation, you’re not just behind ... you’re invisible. The brands that succeed in this environment do five things exceptionally well: 1. They build mobile-first websites that convert. 2. They invest in SEO and paid search to be found when it matters. 3. They create content that builds trust, not just clicks. 4. They use social and email to build community, not just push promotions. 5. And they measure relentlessly because if you’re not tracking share of voice, sentiment, and real engagement, you’re flying blind. This isn’t about more digital noise. It’s about intentionality. A cohesive digital ecosystem. Authentic connection. Insights that lead to action. Digitally native brands like Glossier, Warby Parker, and Allbirds don’t just “do digital.” They are digital. They turn data into an unfair advantage, obsess over experience, and scale loyalty by design. That’s the standard now. Be always on. Be strategic. Be human. Because the question isn’t whether your brand is online. It’s whether it’s alive there. Art+Science Analytics Institute | University of Notre Dame | University of Notre Dame - Mendoza College of Business | University of Illinois Urbana-Champaign | University of Chicago | D'Amore-McKim School of Business at Northeastern University | ELVTR | Grow with Google - Data Analytics #Analytics #DataStorytelling

Building a Brand in the Digital Age: Key Strategies for Startups 🚀 Hi everyone! Ankita here, sharing some essential branding strategies for startups navigating our digital-first world. In today's crowded space, strong branding isn’t just an asset—it’s crucial for standing out, building trust, and driving growth. Why Branding Matters In a world flooded with options, effective branding helps your startup connect, build loyalty, and grow. Here’s how: 🌟Craft Your Brand Story A compelling story makes a lasting emotional connection with your audience. Brands with strong narratives see increased loyalty. Tip: Share behind-the-scenes moments and customer testimonials. 🌟Use Data-Driven Marketing Data insights let you understand your audience better, boosting effectiveness. Companies using customer data can increase profitability by 10-15%. Tip: Utilize tools like Google Analytics to tailor your strategies. 🌟Invest in Visual Branding Consistent branding enhances recognition. Professional visuals, from logos to websites, are essential. Tip: Create a style guide for colors, fonts, and elements. 🌟Embrace Social Responsibility Consumers lean toward brands that share their values. Aligning with social causes can drive loyalty. Tip: Be transparent about eco-friendly practices on your platforms. 🌟Leverage User-Generated Content (UGC) Encourage customers to share experiences with your brand, boosting authenticity and engagement. Tip: Use branded hashtags and UGC campaigns. 🌟Optimize for SEO Strong SEO improves visibility, especially as 75% of users don’t scroll past the first page of search results. Tip: Integrate relevant keywords into your content. 🌟Engage Actively with Your Audience Building a community requires real interaction. Responding to comments fosters trust. Tip: Use polls, Q&As, and live chats to connect and gather feedback. 🌟Monitor Brand Health Tracking metrics like awareness and loyalty helps inform growth strategies. Tip: Use surveys and brand tools to keep tabs on audience perception. 🌟Moving Forward Digital tools give startups unique branding opportunities. By focusing on these strategies, we can build brands that connect, engage, and thrive in today’s landscape. Let’s share ideas on enhancing our branding in this digital age! 💡 #StartupBranding #DigitalMarketing #BrandingEssentials

You’re just 1 of 100,000+ brands in travel + hospitality. So, why should customers pick you? 🤔 That’s where your brand positioning comes in. It shows customers why you’re the perfect fit for them! Take Selina, for example. People see them as the ultimate go-to for digital nomads and travelers who want to mix work, play, and a sense of community. They’ve got it all—accommodations, coworking spaces, wellness activities, and a taste of the local culture. Selina has their brand positioning down as it: → Tells their dream customers how they’re different from the rest. → Highlights the awesome benefits they offer customers. → Shows why their solution is the perfect match. No wonder Selina is one of the top 10 up-and-coming travel brands! So how can you also position your brand as the top choice for customers? Start with a Brand Positioning Statement (BPS). Your BPS is like your brand’s elevator pitch—it showcases what makes you unique and sets the tone for all your messaging, marketing, and sales. Here’s the simple framework I use with my clients to nail their BPS: To [your ideal customer], who [problem they face], we are [your category], that provides [your solution]. Unlike [competitor and what they do ineffectively], we offer [your unique value]. Let’s see how Selina would fill in the blanks ⤵ To digital nomads and travelers who crave a mix of work and adventure in new places, we are a hybrid hospitality brand that offers handpicked spaces combining coworking, comfy stays, and local experiences in vibrant communities worldwide. Unlike hotels that only focus on a place to sleep, we create an environment that supports productivity while letting you soak in new cultures and have a blast. Selina’s position is successful because they get their audience, know where the competition falls short, and hone in on their unique value! If you don’t define your brand position, you’re leaving customers’ perceptions up to chance. And let’s be real—chance isn’t exactly the best brand strategy. 👉🏾 Do you actively shape the way your customers see you? How? >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Hi, I’m Sarah 🙋🏾♀️ I share: ✨ Actionable brand strategies to help travel, hospitality, & culture entrepreneurs attract their dream tribe. ❤️ this post? Follow and hit the 🔔 for more! 🎥 Selina