Crafting Onboarding Processes That Improve Retention

In the 20+ recruiting audits I have completed of companies, I have found that more than 25% of recruits who sign offer letters never join. All that energy with nothing more than a finish-line disappointment. Yet if you ask a recruiting leader what their game plan is, once someone says yes, most have nothing. Recruiting doesn't stop when someone agrees to join your team—it’s just the beginning of solidifying their commitment. A formalized game plan ensures recruits feel welcomed, valued, and confident in their decision, reducing the risk of last-minute changes of heart. Here’s a step-by-step approach to create a game plan: 1) Immediate Engagement: Celebrate their decision with personalized outreach (e.g., a call or handwritten note). Have senior leadership send congratulatory messages to validate their choice. 2) Bridge the Gap with Continued Conversations: Schedule weekly check-ins to discuss their onboarding, answer questions, and keep excitement high. Involve current team members to introduce them to the culture and key connections inside the company. 3) Create a Sense of Belonging: Arrange a dinner or event involving their spouse or family to build deeper connections. Ship a personalized welcome kit with branded items and a personal note to their home. 4) Showcase the Culture: Invite them to attend a team meeting or shadow virtually so they can experience the culture firsthand. Provide access to training resources or tools to give them a head start. 5) Eliminate Doubt: Reiterate the unique value your organization offers that their current company cannot match. Role-play possible counter-offer scenarios and coach them on how to respond confidently. 6) Formalize the Onboarding Journey: Provide a clear timeline for their first 90 days, with milestones and support touchpoints. Assign a mentor or buddy to guide them through the transition. A structured plan ensures recruits transition smoothly, feel connected, and remain committed to your team. It transforms the "yes" into a day one success.

Stop “welcoming” new hires. Give them a win in 30 days instead. When I first hired 8 years back, I thought the best onboarding was all about making new hires feel at home. I was wrong. New hires actually struggle with: → Understanding the business and their role. → Aligning with company culture and expectations. → Getting that first “win” to build momentum. → Building relationships with colleagues. I’ve now completely changed our onboarding process. The only goal is to get new hires to their “first win” fast. Instead of generic training, we work backward from their first big achievement. Here’s the framework: Step 1: Define the “first win” (within 30 days) Every new hire gets a specific, meaningful milestone. 1. It should be important enough that not doing it has a business impact. 2. Something that pushes them but is achievable with team collaboration. 3. It should give them real insight into how we operate. Our new Demand Gen Marketer’s first win was securing Market Development Funds (MDF) from a partner. To do this, they had to: - Work with our internal team. - Engage with a partner manager. - Propose a campaign relevant to both companies. This wasn’t just a task (it was a meaningful contribution). Step 2: Provide context (without overloading them) Most onboarding programs drown new hires in endless presentations. We limit training to what they need for their first win. 1. A 45-minute deep dive on the company’s journey, priorities, and challenges. 2. Targeted learning on only what’s relevant for their milestone. 3. Hands-on guidance instead of passive training. For the Demand Gen hire, we focused on: - Who the partner manager was and their priorities. - How the partnership worked. - What MDF campaigns typically get approved. Step 3: Align them with our work culture Culture isn't learned in a handbook. It’s experienced. Every new hire is paired with a mentor to guide them through: → Quality Standards → What "good" looks like in our company. → Processes & Tools → How we work and collaborate. → Feedback Loops → How we review, iterate, and improve. The result? New hires achieve something meaningful within their first month. They feel pride, momentum, and confidence (not just onboarding fatigue). Great onboarding isn’t about information. It’s about impact. 💡 How do you set up new hires for success?

I once worked with a team that was proud of their onboarding process. New hires got swag bags, welcome lunches, and long orientation decks. But here’s what no one was tracking: How long it took those new hires to make a real impact. In one case, it was 90+ days before someone delivered their first key result. Not because they weren’t capable—because we hadn’t built a runway for them to land on. So we reworked onboarding completely. Not as an HR checklist. As a business acceleration strategy. We asked questions like: • What does success look like in the first 30, 60, 90 days • What’s their first deliverable that actually moves the needle • Who are the people they need to build trust with quickly • What tools, data, or decisions are they missing to get started • How do we shorten the time from “welcome” to “impact” The result? Time to productivity was cut in half. Confidence went up. Retention improved. So did results. Because when onboarding is done right, it’s not about orientation. It’s about acceleration. #HRRealTalk #OnboardingMatters #EmployeeExperience #TalentDevelopment #NewHireSuccess #HRLeadership #PeopleStrategy #TimeToProductivity #WorkforceEnablement #FutureOfWork

The most overlooked employee retention strategy is onboarding. I’d go as far as to say it’s your #1 most effective talent retention initiative you have. And while a swag bag is definitely a nice touch, there is a far more robust plan that needs to be accounted for: 1) Welcome the new hire a few days before they start with an email, call, or video to make them feel excited. 2) Outline clear goals to accomplish in the first 30, 60, 90 days 3) Pre-book 30, 60, and 90-day progress/feedback check-ins. 4) Find out why they joined, what will keep them, what drives them, and the best praise they have ever received. Document this. 5) Assign allies/mentorship to new hire 6) Create opportunities for early wins to build confidence and momentum 7) Discuss ongoing learning and training opportunities 8) And yes, give them some dope swag The beauty behind successful onboarding and why it retains lies in the psychology of people. People want to feel connected, valued and motivated. Accomplish this and you will see retention increase and productivity soar.