The biggest thing that helped me become a better PMM was carving out time for strategic thinking, no matter how busy I was. Why is this important? -> Tactical work alone won’t advance your career. You need to think far with a strategic vision and have the ability to execute. -> Strategic clarity reduces decision fatigue and eliminates random tasks that don’t lead to real outcomes. -> It helps you identify opportunities to innovate and create net new value for the business. -> Teams naturally follow people who think beyond the immediate. Here’s how I do it (and how you can too): 1️⃣ Block time for deep thinking It’s very hard to focus on strategic work if you are always busy in meetings or putting out fires. So the first step is to make TIME. Dedicate 30–60 minutes daily to uninterrupted, quiet thinking even if it means waking up earlier. I also block Wed and Friday mornings for extended work sessions. Find a time that works with your natural productivity. 2️⃣ Prioritize what to focus on (and not focus on) Strategy also means saying no, or not now. Use my Action/Priority Matrix to identify and focus on high-impact tasks, while deferring, delegating or eliminating the rest. Communicate your priorities to your manager for transparency. Remember part of strategy is also saying no. https://lnkd.in/eDd_PvuN 3️⃣ Create project plans Before jumping into a project, no matter how big or small (even if it’s just creating a piece of content), get into the habit of writing out a project plan, including who, how, what, when, why, KPIs, milestones, and key stakeholders. This forces you to think AHEAD, create a repeatable structure, and helps you easily drive alignment with others. 4️⃣ Review long-term goals often Regularly assess how your day-to-day work aligns with your big-picture vision/strategy. Realignment ensures you’re always working toward meaningful outcomes. I suggest doing a monthly review and then communicating what you’d like to start, stop, and continue, with your manager. This also shows you are proactive. 5️⃣ Talk it out with a thought partner or coach Clarity doesn’t always come on your own. Talking through your ideas with someone who can ask the right questions or challenge your assumptions is invaluable. My clients often come to me with a jumble of (great) thoughts, and we untangle them to pull the thread together and uncover the strategy. — Carving out time for strategic thinking isn’t just about blocking time - it’s about making that time effective by doing the right thing and creating the right system. What would you add? #productmarketing #strategy #career #growth #coaching
Proactive Work Planning
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Summary
Proactive work planning means anticipating future needs and challenges, then organizing actions and resources ahead of time instead of simply reacting to events as they happen. This approach helps teams stay aligned, reduces last-minute chaos, and ensures projects move forward with fewer disruptions.
- Block thinking time: Schedule regular, uninterrupted time each week to reflect on strategy and plan out your next steps before jumping into tasks.
- Prep before busy periods: Use the end of your week to communicate plans and priorities with your team, so everyone starts the next week with clarity and momentum.
- Use data for foresight: Review relevant information from across your company, like sales or workforce trends, to anticipate needs and prepare in advance for staffing or project changes.
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One small habit that changed everything for our projects? Friday prep. A few years ago while studying and implementing Lean Principles on projects, I noticed a pattern . . . The weeks we ended Friday by prepping the following week with: • Our trades • Our teams • Our schedules • Our top priorities . . . were the weeks that started better. No Monday chaos. No endless questions. No fire drills. Just alignment. Everyone already collaborated on the plan. Everyone already saw the vision. Everyone showed up ready to execute. It changes everything for: → Morale → Momentum → Monday mornings And truthfully? It’s made us not dread walking into the office or job site to start the week. If you manage projects or people, try it. Friday prep isn’t just planning. It’s proactive leadership.
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Workforce planning has always been an incredibly complex and difficult task. Despite valiant efforts to improve these models, they have remained relatively static and simplistic, relying predominantly on small teams crunching data or on predictions from the hiring manager community. In an ideal world, we would shift from a static, once-a-year exercise to a dynamic, more proactive model. We would stop reacting to what's happening now and start anticipating what's likely to happen next. Last week, I had the pleasure of spending time with our enterprise data and analytics team, a group that services over 800 customers. The most exciting topic we discussed was three pilots we're running with customers right now that aim to make this a reality: using a digital twin for work planning. It works by connecting vast amounts of external market data with a company's many internal data sources, some they typically wouldn't consider, such as ERP, CRM (sales), LMS, and Time and Attendance systems. This allows us to run scenarios and model future talent needs. Here’s a concrete example: By analyzing Salesforce, HRIS, and ATS data, we can predict that when multiple prospect opportunities reach a specific stage in our customer’s sales cycle, there is a high likelihood of winning at least one of them. We can then analyze the consistent skill sets across all of those prospect opportunities, allowing us to confidently and proactively start a recruitment process for those skills. The goal being that we have candidates at the final stages of the process, before an official requisition has been raised, positively impacting time to hire. We’ve also been able to replicate a similar model based on website sales activity. The question to ask is: what data is generated in what system that allows you to get ahead of the hiring process today.