Aligning Team Values Across Different Functions

Too often, I’ve been in a meeting where everyone agreed collaboration was essential—yet when it came to execution, things stalled. Silos persisted, friction rose, and progress felt painfully slow. A recent Harvard Business Review article highlights a frustrating truth: even the best-intentioned leaders struggle to work across functions. Why? Because traditional leadership development focuses on vertical leadership (managing teams) rather than lateral leadership (influencing peers across the business). The best cross-functional leaders operate differently. They don’t just lead their teams—they master LATERAL AGILITY: the ability to move side to side, collaborate effectively, and drive results without authority. The article suggests three strategies on how to do this: (1) Think Enterprise-First. Instead of fighting for their department, top leaders prioritize company-wide success. They ask: “What does the business need from our collaboration?” rather than “How does this benefit my team?” (2) Use "Paradoxical Questions" to Avoid Stalemates. Instead of arguing over priorities, they find a way to win together by asking: “How can we achieve my objective AND help you meet yours?” This shifts the conversation from turf battles to solutions. (3) “Make Purple” Instead of Pushing a Plan. One leader in the article put it best: “I bring red, you bring blue, and together we create purple.” The best collaborators don’t show up with a fully baked plan—they co-create with others to build trust and alignment. In my research, I’ve found that curiosity is so helpful in breaking down silos. Leaders who ask more questions—genuinely, not just performatively—build deeper trust, uncover hidden constraints, and unlock creative solutions. - Instead of assuming resistance, ask: “What constraints are you facing?” - Instead of pushing a plan, ask: “How might we build this together?” - Instead of guarding your function’s priorities, ask: “What’s the bigger picture we’re missing?” Great collaboration isn’t about power—it’s about perspective. And the leaders who master it create workplaces where innovation thrives. Which of these strategies resonates with you most? #collaboration #leadership #learning #skills https://lnkd.in/esC4cfjS

Over the years, I've discovered the truth: Game-changing products won't succeed unless they have a unified vision across sales, marketing, and product teams. When these key functions pull in different directions, it's a death knell for go-to-market execution. Without alignment on positioning and buyer messaging, we fail to communicate value and create disjointed experiences. So, how do I foster collaboration across these functions? 1) Set shared goals and incentivize unity towards that North Star metric, be it revenue, activations, or retention. 2) Encourage team members to work closely together, building empathy rather than skepticism of other groups' intentions and contributions. 3) Regularly conduct cross-functional roadmapping sessions to cascade priorities across departments and highlight dependencies. 4) Create an environment where teams can constructively debate assumptions and strategies without politics or blame. 5) Provide clarity for sales on target personas and value propositions to equip them for deal conversations. 6) Involve all functions early in establishing positioning and messaging frameworks. Co-create when possible. By rallying together around customers’ needs, we block and tackle as one team towards product-market fit. The magic truly happens when teams unite towards a shared mission to delight users!

🚀 Breaking Down Silos: The Key to Success in Background Screening 🚀 Too often, #backgroundscreening companies and their solution providers operate in silos—Product builds, Marketing promotes, and Sales sells. But without alignment, even the best ideas can fall flat. The most successful organizations don’t just encourage cross-functional collaboration—they make it the foundation of their strategy. Why Alignment Matters ✅ Customer-Centricity – Sales gathers direct customer insights, Marketing ensures the right positioning, and Product drives innovation. When these teams work in sync, customers get exactly what they need. ✅ Efficiency & Speed – A unified strategy eliminates friction, reduces miscommunication, and accelerates go-to-market execution. ✅ Revenue Growth – Disconnected teams lead to missed opportunities. A well-aligned team delivers consistent messaging and maximizes conversions. How to Build a High-Impact Cross-Functional Strategy 🔹 Align on a Common Goal – Define shared business objectives and key success metrics. 🔹 Break Down Silos – Hold regular cross-team meetings, use shared tools, and maintain transparent reporting. 🔹 Foster Open Communication – Each team brings unique value—ensure every voice is heard in strategy discussions. 🔹 Create a Feedback Loop – Sales insights should inform product development, and marketing data should refine sales strategies. 🔹 Empower Cross-Team Leadership – Appoint leaders who bridge gaps and champion collaboration. 💡 Success is a team effort. When you partner for success, be sure to share the credit! #CRAs that get this right don’t just grow—they dominate. Is your background screening company operating in sync, or are silos holding you back? Let’s discuss! #Leadership #Strategy #Sales #Marketing #ProductManagement

A common misperception is that the military is all about traditional, top-down org structures. Not true. A great example is Stan McChrystal’s “Team of Teams” model. Time and time again — as a leader in both military and corporate settings — I’ve seen how powerful this approach is. “Team of teams” reimagines organizational structure to succeed in dynamic and fast-changing environments. The goal? To break down silos and create a more adaptable, connected system. Core aspects of this framework include: 1) Shared consciousness Everyone in the organization should have access to the information and context they need to understand the larger mission. This transparency ensures that teams can align their actions and make decisions based on the bigger picture. We call it a common operating picture at Coherent. 2) Common purpose When everyone understands how their work contributes to the organization’s mission, it fosters engagement and drives people to consistently deliver their best. A clear purpose unites teams across functions. 3) Empowered execution Decentralized decision-making gives frontline teams the authority to act quickly and effectively without waiting for approval from higher-ups. This autonomy allows organizations to respond to challenges in real time. 4) Trust Trust is the glue that holds the “Team of Teams” model together. It enables openness, autonomy, and adaptability. Without trust, the connections and collaboration necessary for this model to succeed would break down. By adopting these principles, organizations can unlock the ability and cohesion needed to navigate our increasingly complex world. What do you think is the most important factor for creating a truly adaptable organization?