Sustainability Practices for Gala Events

Using a “start from where you are” approach as a leverage point for change: Any event, board meeting, workshop, group activity is an opportunity to showcase a shift in environmental practices, especially those with large numbers of attendees. For instance, a zero waste event can serve as a powerful platform for promoting environmental behavior change and raising awareness about the importance of adopting new behaviors. Use the activity to set a precedent for your company/school/government agency/organization and showcase your willingness to make a difference! For instance, practical steps to organize a zero waste event: 1. Set Clear Goals: Define specific and achievable zero waste goals for your event. Aim to minimize (or eliminate!) waste sent to landfills and maximize reuse, composting, and recycling. 2. Engage Stakeholders: Involve event organizers, vendors, sponsors, and attendees in the zero waste initiative. Use it as a way to build local relationships with businesses aligned with your values and/or get businesses you already work with on board to embrace sustainable practices and zero waste goals. Provide vendors with guidelines & support on waste reduction. 3. Waste Assessment: Conduct a waste assessment to identify the types & quantities of waste typically generated at similar events. This analysis is for tailoring your zero waste strategy. 4. Waste Reduction Strategy: Develop a comprehensive waste reduction strategy. Focus on reducing/eliminating single-use items and promoting reusable alternatives. 5. Recycling and Composting Stations: Set up clearly labeled reuse, recycling and composting stations throughout the event area. Make it easy (and fun!) for attendees to sort their waste properly. 6. Educational Signage and Outreach: Place educational signage throughout the event (learning opportunity!), explaining the zero waste initiative and guiding attendees on how to participate actively. 7. Volunteer Training: Train volunteers to assist attendees at waste stations. Watching others demonstrate and seeing others engaged in waste brings other people onboard 8. Collaborate with Local Waste Management: Work with local waste management companies to make a plan for waste diversion. 9. Post-Event Evaluation: Assess the success of the zero waste initiative. Analyze waste diversion rates, collect feedback from attendees and vendors, and identify areas for improvement. 10. Publicize Success Stories: Share achievements and positive outcomes of the zero waste event with the community and stakeholders. Celebrate your collective effort towards sustainability! 11. Continued Engagement: Encourage ongoing environmental practices beyond the event. Provide resources, tips, and educational materials to help attendees adopt sustainable practices in their daily lives. *Reach out if you have questions! #waste #ecoconscious #zerowaste #ecoliteracy #sustainabilityleadership #behaviorchange #environmentaleducation #sustainablebusiness

4 steps framework for organizing a net zero event. (Offsetting your carbon footprint should be the last one) When planning sustainable events - most companies think of offsetting first. And other 3 important steps are usually skipped. If you don't want to make the same mistake. Follow this framework: Step 1. 𝐀𝐯𝐨𝐢𝐝𝐚𝐧𝐜𝐞 Make a conscious effort to avoid venues, transport, or other activities that create more emissions than others. Step 2. 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧 Focus on improving efficiency, reusing materials, and minimizing waste to lower the overall carbon footprint of the event. Step 3. 𝐑𝐞𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 Substitute high-carbon activities with low-carbon alternatives. Consider virtual or hybrid events to reduce travel-related emissions. Step 4. 𝐎𝐟𝐟𝐬𝐞𝐭𝐭𝐢𝐧𝐠 Invest in carbon offset projects to balance out the emissions that cannot be eliminated, such as renewable energy projects or reforestation initiatives. Following these steps sequentially lowers your event's footprint to begin with. Minimizes waste and saves the natural resources along the way. And reduces offsetting cost too. So when you are organizing your next event. Focus on these biggest emission sources first. And apply the 4-step framework to each one of them. Start with 𝐓𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭𝐚𝐭𝐢𝐨𝐧 Responsible for 45% of emissions. Use shared vehicles, public transport, or carpool. Offer virtual attendance options. Then consider the 𝐕𝐞𝐧𝐮𝐞 Contributes to 20% of emissions. Choose venues with renewable energy. Opt for green or LEED-certified buildings. Then think about the 𝐅𝐨𝐨𝐝 sources Makes up 15% of emissions. Source food locally. Offer plant-based options. Avoid food waste. And plan for 𝐖𝐚𝐬𝐭𝐞 Adds 10% to the emissions. Select venues with waste management programs. Use biodegradable utensils and reusable items. And finally, 𝐄𝐧𝐞𝐫𝐠𝐲 That contributes to 10% to the emissions. Use renewable energy sources. Schedule events during daylight hours. So by following this four-step process. And focusing on the bigger emission sources first. You can plan a more sustainable event without any external support. 🌍 And you don't have to be a sustainability pro for it! ---------------------------------------------------------------------------- Now that I've shared the framework and steps, excuses like 'We lack the expertise' or 'It will cost more' just don’t cut it. What’s your excuse now? Comment with the lamest excuse you’ve heard for not organizing sustainable events? #SustainableEvents #NetZero #GreenMeetings

According to Bain & Company, people were willing to pay a +12% premium for sustainability-marketed products in 2023. For years, not implementing sustainable solutions into events have been cited with concerns around cost, which is hurting the industry's ability to innovate and frankly, are not entirely accurate. ➡️ if events choose plant-based menus over beef, costs are cut significantly. ➡️ if events cut down on unnecessary design elements + consumption, costs are cut significantly. ➡️ if the event is hosted locally and/or virtually, costs can be cut in various ways. to name a few. And...any of the above can enable budget for services such as composting, which, in 2024, should be standard operating procedure for venues + caterers, anyway. Next, do compostable disposables cost more than plastic? yes, and... 🛑 compostable disposables live in landfill for 200+ years if not properly industrially composted. 🛑 plastic lives in landfill for 400+ years, if not recycled properly (black plastic is unable to be recycled, ever, at this current juncture). One solution? use extra budget freed up from your plant-based menus and limited consumption to incorporate real equipment (china, flatware, glassware, etc.) and staff to support the washing of these elements, instead. How to make a case that the 12% premium go to your event budget? Paint the long term picture of increased employee retention, better attendee engagement, brand reputation and positive event associations aligned with consciously prioritizing sustainability to your client, boss, agency, etc. Even for those still only analyzing outcomes through the lens of revenue, these are all the historic signifiers of long term success, not short term gains. Prioritizing longevity requires sustainable innovation; whatever business or position you are in. #eventsofpurpose #sustainableeventstrategy