Fundraising Networking Events

I showed up late to a Pavilion dinner and they made me sing ‘Sweet Child O’ Mine’ on the spot—awkward, but it drove $327K in pipeline. Our team is heading to SaaStr & Gartner CSO. Here’s our No-Booth Pipeline Playbook: 1. List First, Luck Later Don’t come in blind. Research every attendee, speaker, and sponsor name. Enrich against your ICP. Run list in ChatGPT: “Give me 1-3 convo points I can build my value around”. Now you’re armed with a list and thoughtful ice‑breakers tied to their business. 2. Lock Slots Pre‑Flight Two weeks out, DM prospects, clients, and people you want to meet—now you have an easy start to warm you up with pre-booked meetings during the event. 3. Just Have Fun Convos People overthink it: “How will I start a chat?”, “Am I bothering them at lunch?”. Get out of your head! Everyone there is looking to connect. Just go and talk to them, compliment their red Nikes, ask for guidance, or just say hi. What’s next? They come ‘inbound’ and ask “so what do you do?”—that’s it. Easy. 4. Go Where the Crowd Goes Don’t lurk at empty barista lines or charging spots. Go where people go. At sessions, talk with the folks sitting next to you—the talks offer great topics to discuss. During breaks, lunch/coffee lines will allow more casual talks. 5. The Real Event = Afterhours VIP dinners, breakfasts, parties, cocktail hours—this is where the magic happens. It’s where people have real connections, are less stressed, and build real trust. My karaoke moment at dinner turned into a long night of networking with our ICP, which continued to late-night parties and post-event follow-ups. People buy from people who share Uber rides, not booth swag. 6. Nail Your Talk Track Don’t wait until day 2 to feel comfortable with your conversations. Write down your qualifying questions, short, casual pitch, and booking process. 7. Book Follow-Ups on the Spot This is where ROI often gets flushed down the toilet. People try to play the volume game, but if you’re just collecting emails—prepare to get ghosted. Have meaningful conversations, make them memorable, and book on the spot! The best event follow-up is no follow-up; We pull our Chili Piper + Take notes over a screenshot of their LI profile + DM on the spot, “Great chat!” + Send Aligned room to stay top of mind, prevent no shows, and capture buying signals. 8. Mind the Little Things - Don’t look at badges (it’s like “are you a DM?”) - Don’t disqualify titles (title ≠ influence) - Don’t wear what won’t last the day (i.e. full wool suit) - Don’t skip breakfast, or sleep (or drink too much) - Don’t forget water (and Tic Tac :) —— A neon booth: $100K. Uber to dinner: $18. There’s more than one way to attend events. What’s your wildest zero-booth win or best tip? Best story earns a karaoke duet at SaaStr 🎤 See you in San Mateo & Vegas.

Conferences are expensive, boring, and typically have low ROI....but company-led EVENTS on the other hand can be powerful signals. Here's the exact playbook we used at Onward to organize profitable events where prospects can have a great time AND move closer to buying: ➝ 1. Align on your goal. I used to make the mistake of expecting a close within 30 days of an event and would be continually disappointed based on that expectation. Now I consider events another "touch point" in the customer journey/funnel. Our goal is simply to usher the customer to the next stage of the funnel. So if all your leads are top of the funnel, don't expect to close at the event. It's about a) learning what moves the needle for them and b) educating them on our ROI. This will result in moving them to the next sales stage. Your mindset and intentions here are important because otherwise, your pitch will misfire and either come off too brash or too aggressive. ➝ 2. Set the agenda to be what the client would want—not what you want. One of our go-to tactics is mixing education and entertainment. We would create an interactive, immersive learning session w/ a world-class expert with a focus on equipping attendees with tangible takeaways in addition to networking. ➝ 3. Find great partners. In order to share the budget, we typically find like-minded companies that we want to partner with and share customer leads. We participated in Retention.com's marquee summer event in Malibu called Retox and it was one of the more lavish events we've been a part of with over 200+ brands attending. It takes a lot to move the needle for customers to get excited and sometimes you have to go all out! ➝ 4. Yet the simplest format is often the most effective—an intimate, private dinner. You'd be surprised at how much common ground you can find with a potential customer over a 2-hour dinner. Typically there are no pitches, just real connections. The sales pitches will come later—but upfront it's about getting to know one another and seeing how it would be to work together. Sales is about developing relationships and meaningful relationships are built when people can let their guard down and simply connect as human beings. And that's exactly what we aim for. So if you're tired of the same old networking scene and you're craving experiences that truly move the needle, I'd love to connect. What are some unique events you've thrown? I'm always looking for new ideas.

#Networking is underrated but it single handedly helped me get my a) My First job, 2) My first client (and many more clients) and also our 3) Mentor, Ravi - amongst many other aspects of my personal and professional life #PowerOfNetworking cannot be underestimated. And its never about exchange business cards or linkedin handles - it's about building relationships, about learning and having a meaningful conversation in the few minutes that you get. First, select the right kind of #events to network a) Start with smaller #LocalMeetups and events b) Then select #IndustryConferences relevant to you. For eg, in Marketing there is Internet and Mobile Association of India (IAMAI), exchange4media, Social Samosa, Ad Clubs c) #ManagementAssociations have a mixed crowd but one can meet like-minded individuals there. Eg. Bombay Management Association, Confederation of Indian Industry (CII), Young Indians, The Indus Entrepreneurs (TiE) So how do you start the first conversation 1. #Reading - This may seem like it has nothing to do with Networking but it has everything to do with it. Often, being well read is a good segway to an opening conversation. Be it business news, industry trends or even reading non fiction books. I regularly read The Ken in combination with select publications that I track via Google Alerts 2. Craft a #PersonalIntroduction - First impressions matter. Having a concise, interesting, and relevant introduction can help others remember you. It should encapsulate who you are, what you do, and what value you bring 3. #JustDoIt - Quoting Nike's slogan here. Don't think about what will the other person think if you start talking to them. The worst that can happen is that they will keep the conversation short. So if you seen an opening where someone is alone, just say hello and introduce yourself. That's all it takes 4. Researching the #Speakers is another easy win. It allows you to have specific questions and conversations that you may want to have with them. Ofcourse, most attendees want to meet the speakers, so be patient 5. #Quality Over Quantity - While it's tempting to meet as many people as possible, quality always trumps quantity. I focus on having fewer, more meaningful conversations rather than trying to meet everyone in the room. That's how I met the Head of HR at Taj Hotels & eventually landed my first job 6. #OfferValue Before Expecting It - This could be in the form of an introduction, or sharing a relevant piece of content. When you help others, you build trust and goodwill, which often comes back in many forms. And this can happen over the years. 7. #FollowUp is equally important - The real magic of networking often happens after the event. Sending them a Linkedin connection request or an email or Whatsapp just helps keeps the conversation going. Commenting on their Linkedin posts can keep you on their radar too Over the years, I've had met some amazing individuals through networking. Wishing you the best with it!

Over the next 3 months, I’m hosting 4 major events in France, UK, USA and KSA. Beforehand, I want to share my top tips on how to get the best out of networking. 1. Set Clear Targets Action: Make a hit list of the top 10 companies or people you need to meet. Research what they care about—know their wins, pain points, & what they’re hunting for before you walk through the door. Outcome: These conversations won’t just happen by chance. By doing your homework, you’ll turn a five-minute chat into a deal-building moment. Schedule meetings in advance, & after the event, send a tailored follow-up email that shows you were listening. 2. Take the Stage (Literally) Action: Get on the agenda. Whether it’s a keynote, panel, or fireside chat, nothing says “I’m the one to watch” like holding the mic. Use this time to address the industry’s biggest challenges & position yourself—& your company—as the answer. Outcome: Speaking builds instant credibility. It’s not just exposure; it’s authority. Post-event, share the highlights on LinkedIn & invite attendees to continue the conversation, turning an audience into a lead pipeline. 3. Own the Floor Action: Don’t just lurk—work the room. Engage with key exhibitors, ask questions, & position yourself as a resource, not just another pitch. Be direct but curious: “What’s your biggest challenge this year?” and “How can I help?” are powerful openers. Outcome: You’ll stand out as someone who listens. Take notes during conversations, & follow up within 48 hours with a personalised message. Not a generic “great meeting you”—send actionable insights or specific ideas that move the ball forward. 4. Host the Inner Circle Action: People bond better in a more relaxed setting than over Wi-Fi. Organise an exclusive dinner, roundtable, or cocktail event for a curated group of heavy hitters. Keep it intimate—this is about building relationships, not just showing off. Go easy on the heavy sell. Outcome: People remember who brought them value & connections, not who handed out free pens. Post-event, share any key takeaways & book one-on-one follow-ups to solidify what you started over drinks. 5. Hack the Tech Action: Use every tool at your disposal—event apps, LinkedIn, QR codes. Pre-event, reach out to attendees & book meetings. At the event, swap contacts digitally to keep things seamless, & use a CRM to track every interaction. Outcome: You’ll leave the event with an organised roadmap of leads, not just a stack of business cards destined for a desk drawer. Follow up strategically with segmented, value-driven emails & keep the momentum alive. The Bottom Line: Trade fairs & exhibitions aren’t just networking. Preparation, presence, & follow-up separate those who close deals from those who just collect swag bags. Be human. Don’t think of this as just a branding exercise but an opportunity for long term partnerships. Be genuine - your new contacts will become close contacts, if not friends. Make it count! #revenuegrowth

Never miss a chance to participate in industry exhibitions and forums. They are a perfect opportunity to understand the industry better, study competitors and view demos (which might be difficult otherwise), engage in meaningful discussions with peers, spot trends and bets the industry is making. Above all, you will have the pride of representing your organisation, showcasing your solutions / value differentiators thereby increasing brand awareness and winning customers. I have always raised my hand at such opportunities. I love to be involved right from stall and artifacts design, story boarding demos, planning fun competitions, to making presentations at such events. It has always led to enriched learnings and valuable networking. If you have been part of multiple day expos, I am sure you can relate to how we try to identify lean timings during the day when we can leave the stall to walk around and check out others, esp the competition! To make the most of such events, here are some tips to consider: 1. Be mindful of the attendees and customer segments who will visit and plan your stall tuned to their interest areas (what do they want + what do you want them to know). What you present, how you present, aesthetics, layout- everything follows. 2. If there is info on stall layouts/spots, guest speakers and panel discussions, plan for your must visit stalls and speakers ahead of time. Rotate stall manning accordingly. 3. Dry run your demos multiple times and in the exact configuration and environment expected at the event. Obviously, rehearse your speech in case you are presenting. 4. Expos are the best time to test ideas using small pilots and gauge user reaction. 5. Everyone loves gifts and take aways. Make it meaningful and memorable. 6. Ensure all members are aware of the lead gen process and follow it diligently. And if you promise to get back to someone on any queries, do ensure you close the loop post event. 7. Do not leave your stall unattended. 8. If you are an introvert and attending one such event, do not be bothered by lack of colleagues or friends accompanying you. You can look around at your own pace and slowly you will find yourself opening up, asking questions and enjoying the atmosphere. 9. Do network and have fun! If there are post event get togethers, do not miss it. What are your favourite events and memories? #learningneverstops #industryevents #learning #networking #businessdevelopment #professionaldevelopment #eventplanning #exhibitions #selfdevelopment ----------------------- Some memories: presenting at the IoT Congress in Barcelona, giving away an Alexa to a game winner, final test of a demo setup, cheering on participants at our immersive zone at Excon

Attending a conference? To increase the ROI from your time, effort, and money - it's important to 1) prepare ahead of time, 2) craft a game plan, 3) stay engaged during the event, and 4) take proactive steps afterward to maximize professional growth and connections. Below and attached are some key tips and a roadmap of to dos to maximize results from conference attendance. ➡️ Prepare Before Your Go: - Define clear goals for attending the conference, such as networking, learning, or scouting new opportunities. - Review the event schedule and identify sessions, speakers, and networking events relevant to your objectives. - Research attendees and, if possible, reach out for pre-conference meetings or introductions. - Prepare an elevator pitch to describe yourself succinctly and bring business cards, or digital equivalents, for easy information exchange. ➡️ Be Ready to Maximize Your Experience: - To expand your network, attend both formal sessions and informal events, such as coffee breaks, dinners, or social activities. - Attend a variety of session formats to broaden your learning, from workshops to panels and lectures. - To cover more ground, consider distributing your team among parallel sessions and share notes afterward. - Throughout the event, take notes on key takeaways, interesting contacts, and actionable tips. - Use the conference app or social media to connect with other attendees and keep track of sessions and people you meet. ➡️ Network Effectively: - Approach new contacts genuinely and avoid overly sales-focused conversations. - Refer to name tags for personalized introductions and ask follow-up questions to foster meaningful dialogue. - Be a giver: offer assistance to others and share insights from sessions to start conversations. - Be ready to end conversations politely and move on as needed. ➡️ Post-Conference Actions: - As soon as possible after the event, review and organize your notes on sessions and contacts. - Summarize and share insights, key takeaways, and resources with your team or network to extend conference value. - Follow up with new contacts via LinkedIn ASAP, and later via email to continue professional relationships. - Take time to reflect on your original goals for attending and whether attending the conference helped you achieve them, then plan for improvements at future events. - Rest and recharge as needed: balance intense participation with self-care. When approached intentionally and actively, attending a conference is a valuable opportunity for professional development and networking. With solid preparation, engaged participation, and strategic follow-up, anyone can turn a single event into long-term benefits and connections! Please share other tips in the comments. Thx! #businessdevelopment #marketing

Founders, looking for a scalable way to connect with customers and boost growth? Start with events. Before I cracked scalable customer acquisition for my last startup, which grew 19x, I focused heavily on event hosting. Each event helped us understand our buyer personas better and directly led to sales. Events are an efficient way to engage multiple potential customers at once. Whether you host your own or join someone else’s, here’s what works: - Host events to connect with your community. Add a demo or info booth to spark interest. - Join charity functions, university events, or industry meetups to build your network and showcase your brand. Events foster community bonds and increase visibility. Done right, they’re a powerful strategy for growth.

I saw an investor’s post: “I’m glad I didn’t invest, the founder just goes to conferences.” It was at a conference where I saved the company. 👇 We had to quickly pay back an investor who was making things very difficult for us. Fundraising was painfully slow, and we were missing half the amount. I went to the Carpathian Startup Fest thinking we had already lost that fight and wouldn’t make it in time. In the corridors, I ran into a friend. I told her everything and admitted I had no idea what to do next. She looked at me and said: “Oh, I need to connect you with my investor. He likes to rescue founders in situations like this.” A few days later, I went on vacation, but Maciej Sawicki sat down to the details. A few talks, some fear, and then we closed the round. We could settle the difficult case and move forward. What saved us was the fact that I went to a conference that wasn’t even the place where our clients were. This move also had a direct impact on my personal outcome: in the worst-case scenario with the investor we wanted to pay back, my exit would have been five times smaller than under the earlier terms. Is every conference worth attending, and does every one bring value? No. But as a founder, I consciously take that risk. Being present, talking to people, networking creates room for serendipity. You never know who you’ll meet or who will remember you. We’ve gained more than one client this way. :) In tough moments, the value of relationships grows exponentially. One right conversation can change the fate of an organization. If you want to learn more about the real value of building a personal brand through attending conferences, how one conversation can save a funding round or open doors to new clients, listen to our new Wójcik Sawicki Podcast episode. Do you have your own “random” meeting that changed the course of events? I’d love to read your stories. #startup #founderlife #conferences #venturecapital #networking

AI is flooding social channels. That’s why curated in-person events are quietly becoming the new B2B growth channel. Every founder and sales team is fighting for attention online. → Your inbox is full of cold pitches you’ll never open. → Your feed is flooded with AI-generated content that feels… flat. → Ads? Scrolled past before the logo even registers. It’s not that social is dead — it’s that trust is harder to earn than ever. Why IRL experiences are cutting through the noise: 1) They create real relationships. You don’t just “connect” — you shake hands, swap stories, and share an experience. 2) They build trust fast. Seeing someone speak, watching how they interact, hearing their expertise — that’s instant credibility. 3) They shorten the sales cycle. One conversation over dinner can do what six months of email nurturing can’t. Andrew Yeung’s perspective: “Some companies are already telling me events are their best-performing channel. As digital channels get more saturated, I think more companies will come running to us.” Andrew has proof: → 100+ events a year with over 20,000 attendees → All inbound sponsors — no outbound sales team → 80–90% profit margins without running ads His model works because each event isn’t a random gathering — it’s deeply curated. → The right mix of founders, decision-makers, and connectors → Clear event purpose (dinners, mixers, or conferences) → Strategic seating to spark valuable conversations Here's how you can steal this playbook (even without a massive audience): If you’re in B2B, run micro-events in your top customer cities. → 12–20 people max — curated invites only → Pick a theme relevant to your audience’s biggest challenge → Seed the room with connectors who can spark introductions → Follow up within 48 hours to keep the momentum going → Measure the results: Did conversations turn into deals? Did attendees bring referrals? Did it open new partnership doors? In an AI-saturated world, human connection is a premium asset. Your competitors are spamming inboxes. You could be hosting rooms they wish they were in. Build for it now. – ♻️ Share this post if you found it helpful. ➕ Follow me (Ish Verduzco) for more posts like this.