Venue Selection For Weddings

India is lost in the magic of 𝐂𝐨𝐥𝐝𝐩𝐥𝐚𝐲, but have you wondered what legal protocols are needed before hosting such grand concerts? Here's a quick checklist: ✅ 𝐄𝐯𝐞𝐧𝐭 𝐏𝐞𝐫𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬: Secure approvals from local authorities and police, including details of timings and crowd limits. ✅ 𝐕𝐞𝐧𝐮𝐞 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐬: Sign detailed agreements with venue owners, covering cancellation policies and liabilities. ✅ 𝐏𝐮𝐛𝐥𝐢𝐜 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐑𝐢𝐠𝐡𝐭𝐬: Obtain licenses from music labels if copyright societies lack licensing rights, ensuring clarity on usage terms. ✅ 𝐌𝐮𝐬𝐢𝐜 𝐋𝐢𝐜𝐞𝐧𝐬𝐞: Obtain licenses from music labels if copyright societies lack licensing rights, ensuring clarity on usage terms. ✅ 𝐏𝐮𝐛𝐥𝐢𝐜 𝐋𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞: Cover for accidents or damages during the event, protecting both organizers and attendees. ✅ 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐒𝐚𝐟𝐞𝐭𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: Ensure fire safety measures, crowd control protocols, and emergency response plans. ✅ 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫 𝐀𝐠𝐫𝐞𝐞𝐦𝐞𝐧𝐭𝐬: Define performance terms, timings, payments, and cancellation clauses clearly. ✅ 𝐋𝐢𝐯𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐑𝐢𝐠𝐡𝐭𝐬: If the concert is being streamed live, establish agreements with streaming platforms covering territorial rights, exclusivity, number of re-runs of recorded feed and revenue-sharing models. ✅ 𝐓𝐚𝐱𝐚𝐭𝐢𝐨𝐧: Adhere to GST and entertainment tax rules, ensuring accurate filings to avoid penalties. Big concerts are more than just music—they’re a legal concert in themselves! 🎶⚖️ #coldplayindia #concert #legalcompliance #entertainmentlaw

What's more innovative than using what you already have? Recently, I attended the 𝗣𝗮𝗿𝗶𝘀 𝟮𝟬𝟮𝟰 𝗢𝗹𝘆𝗺𝗽𝗶𝗰 𝗚𝗮𝗺𝗲𝘀 and was truly impressed by the seamless organization. Paris embraced a simple yet groundbreaking approach: using what they have. This is an approach that we can all adopt in our workplaces. I know how easy it is to get carried away by the wish to create something new and grandiose, when starting a large-scale project. We often realize later, that this is not sustainable in the long run. There's also community pressure to make a big splash. Modern Olympic Games, in particular, were notorious for building massive stadiums that often remained underutilized after the Games concluded. Here are 2 topics where innovation at the Paris 2024 Olympics stood out and that we can all apply at work: 🚀 Existing sports venues. Iconic places like the Roland-Garros complex, where I took this picture, or the Stade de France were upgraded and repurposed rather than building new structures from scratch. ↳  At work, 𝗮𝗴𝗶𝗹𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 can help optimize the use of existing resources, and improve processes. Regular feedback and flexibility all lead to better adapting to changes without requiring extensive new investments. 🚀 Temporary and modular venues. The Beach Volleyball venue at the foot of the Eiffel Tower, for example, was designed for easy assembly using materials to be repurposed for future events. ↳ In business, 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 allows teams to quickly build and test by prototyping and testing. Again, you minimize the cost on resources. I loved the innovative path the Paris Games laid and how they inspired many areas beyond sport. Because innovation doesn't always require reinventing the wheel. Sometimes, the most effective solutions are the simplest ones. By utilizing existing resources, embracing flexibility, and prioritizing sustainability, we can achieve remarkable results. What was your highlight of the Games? #change #tlchange #innovaton  #paris2024

What opportunities does Manchester United's potential naming rights sale offer for brand partnership? ⚽️ Manchester United are considering selling the naming rights to a revamped Old Trafford or a newly constructed stadium, according to The Athletic. 💰 The recent £238 million investment from Sir Jim Ratcliffe, partly used to reduce high-interest debt, underlines the need for additional revenue sources. 🏟️ Old Trafford, Manchester United's iconic 114-year-old stadium, has never sold its naming rights. 👀 Selling stadium naming rights could provide the necessary funds for much-needed infrastructure improvements without heavily burdening the club or its fans. 🧲 Stadium naming rights offer brands unparalleled exposure. For instance, the Emirates Stadium (Arsenal F.C) and the Etihad Stadium (Manchester City Football Club) have established significant brand visibility for their sponsors. 🤔 But in today's cluttered sponsorship market which is hugely dependent on human biases, how can the brand benefit from such a collaboration? ↳ Associating with Red Devils, a naming rights deal would ensure consistent visibility in media coverage, broadcasts, and social media, significantly boosting brand recognition and prestige. ↳ The club could adopt a hybrid naming approach like Wembley Stadium, connected by EE, where the traditional name is retained with an added sponsor. ↳ This tactic balances heritage with modern commercial interests, potentially increasing fan acceptance. Enhanced fan experiences, such as interactive zones and exclusive content, could further deepen engagement. 🙌🏼 For the club, the revenue generated can finance stadium upgrades, improve training facilities, and support the team’s competitive ambitions without heavily relying on ticket price increases 🔥 At the end of the day, sponsoring stadium naming rights is not just about visibility, it represents a strategic branding opportunity. For example, Hisense Group's involvement with UEFA EURO 2024 has significantly boosted its brand awareness and market share in Europe. 🚀 Ultimately for brands, this partnership provides a unique platform to reach millions of dedicated fans, fostering brand affinity and driving conversions. --- 📌 By leveraging Luscid’s software, brands can make informed decisions backed by authentic and credible data, ensuring their investments align with their marketing objectives and deliver maximum impact. 📬 Get in touch or drop a DM to discover how Luscid’s insights can help your brand’s next sponsorship strategy #sportsmarketing #sportsbusiness #manchesterunited #brandpartnership

Want to organise an event in the Brussels bubble? Here’s a list of things you shouldn’t miss when exploring your event with a venue + venues we have worked with and recommend. CONTRACT CONDITIONS ✅ What is the payment policy?  ✅ How much do you need to cover upfront and after the event?  ✅ What are the cancellation rules?  ✅ Are there provisions made for force majeure? ✅ How much liability does the event take, and what is on you? ✅ Do you need to show proof of liability insurance to the venue? CATERING ✅ Is the venue working with their own caterer?  ✅ Do they have a list of contracted caterers?  ✅ Are you allowed to bring your trusted catering company, and under what conditions?  ✅ Is the venue able to take into account different allergies? ✅ Do they work with food banks and similar charities for leftover food? ✅ Can you bring your own drinks and food? ✅ By when do you need to communicate the final number of participants? Until when can you decrease or increase the number? EQUIPMENT ✅ Is this audio-visual equipment already in place? (microphones, laptops, clickers, timers, delay screens, projectors, TVs or projection screens, recording/livestream possibilities, lighting, sound check)? ✅ Does the venue provide furniture, or do you need to rent it separately? ✅ Do you have a dedicated Wi-Fi channel and password, or will you use the common one? ✅ Is the venue accessible to different sorts of disabilities (e.g. wheelchair ramps, accessible toilets, Braille)? COMMUNICATIONS ✅ Can you create your own signage, or does the venue need to do it? ✅ Can you use the venue’s logo in your promotional material? ✅ Can you put up information/posters on the walls? SERVICES ✅ Is cleaning service included? ✅ Is there a registration/check-in desk? ✅ Is the cloakroom staff included?  ✅ Will there be technicians on site? SECURITY ✅ Is security included? ✅ Is there a VIP entrance for your VIP guests? ✅ What are the parking/drop-off/pick-up possibilities for VIP guests?  ✅ What is the absolute maximum capacity of participants? Venues I worked with and recommend: SQUARE-BRUSSELS CONVENTION CENTRE 💡 a large conference venue with various plenary rooms, small session rooms, and networking/exhibition opportunities 👩💼 Ask to be assigned to Laura Baber-Tastenhoye, she is a stellar and super-organised Project Manager Plein Publiek 💡 A smaller venue ideal for cocktails/networking events and immersive experiences in their 360 room 👩💼 Ask for Cynthia Crapa; again, a stellar Event Manager Bozar 💡 Excellent for debates that can draw large crowds 👩💼 For debates in the majestic concert hall, ask for Olga Briard MAISON DE LA CYGNE 💡 My top choice for hosting guests, especially from abroad, for a fancy dinner; the view of Grand Place is unbeatable 👩💼 Ask for Léa Poulteau, the quickest responder ever BIP 💡 A great venue for hosting panel discussions for up to 100 participants 👩💼 Ask for Chanel Germiat

Over the years, I've learned that true hospitality entails not just delectable food and a lovely setting, but also consistency, personalization, and attention to detail. From the time a guest arrives until they leave, every interaction counts. Whether you're new to the hospitality industry or creating your own concept, here is my ultimate checklist for creating a memorable guest experience: ✔️ First impressions set the tone The moment a guest walks through your doors is the moment their experience begins. Make it count. Make sure to greet them with a smile, eye contact, and enthusiasm that embodies the character of your venue. Within the first few seconds, people remember how you made them feel. ✔️ Anticipate needs before they ask Good service turns into great service at this point. Is your visitor running low on water? Between courses, has the table been waiting too long? Does a frequent visitor have a preferred seat or dish? Teach your staff to watch and respond before a request is made. Proactive service fosters loyalty and demonstrates concern. ✔️ Perfect the little details Often, the smallest things have the greatest effects. Consider how the lighting changes from day to night, how a napkin is folded, or how the music enhances the atmosphere. A unified, unforgettable atmosphere is produced by these details. Every location is created with the intention of telling a story, and the details are what make the tale come to life. ✔️ A strong team = exceptional service Without an empowered, well-trained, and mission-aligned staff, no venue can succeed. Being a host is a team sport. Make an investment in your people. Celebrate your victories. Openly discuss difficulties. Above all, establish a culture in which each team member takes ownership of the visitor experience because their concern is evident. ✔️ Tech should enhance, not replace hospitality Use technology to make things smoother, not colder. Digital tools and AI can help personalize menus, expedite reservations, and increase operational efficiency, but nothing can replace the human touch. Instead of reducing interaction, use technology to free up more time for your team to spend with guests. ✔️ Guests don’t just choose food, they embrace experiences We are now in the experience business rather than the food industry. People go out to experience celebration, comfort, connection, and excitement. Create moments that transcend the plate by planning your areas, your service, and your narrative. That's what makes a new visitor become a devoted regular. A successful F&B venue is about how you make people feel, not just what's on the menu. That’s the heart of hospitality. What do you think? What else would you include on this list? I would be interested in hearing your viewpoint. #HospitalityExcellence #CustomerExperience #HospitalityChecklist #7Management

Accessibility starts with honesty, but it shouldn’t end there. One of the simplest things you can do to be more accessible is to be upfront about your barriers. If you don’t have an accessible toilet, say so. That way, disabled people can plan ahead rather than face an unpleasant surprise. If there’s a step at your entrance, let people know. Say how many steps there are, whether you have a ramp or a lift, and if assistance is available. If your venue is loud and has no quiet space, be clear about it. Some people rely on quiet areas to regulate sensory input. If your menus or signage are small, unclear, or only available in print, be honest about it - and better yet, offer accessible formats. If your booking system doesn’t allow people to communicate access needs, acknowledge that and provide a way for them to get in touch. If your videos don’t have subtitles, let people know, or add them. Captions help deaf and hard of hearing people, non-native speakers, neurodivergent people, and anyone watching in a noisy (or quiet) space. Honesty doesn’t remove barriers - but it does help people navigate them while you work to make things better. The goal should always be to remove barriers, not just acknowledge them. But if you can’t do that yet, be transparent. People deserve to know what to expect. What’s one accessibility change you wish more places would make? ID: a purple Robbie Crow graphic that reads “accessibility starts with honesty, closely followed by action”. A QR code and my name are in the bottom right-hand corner. #DisabilityInclusion #Disability #DisabilityEmployment #Adjustments #DiversityAndInclusion #Content

I never thought a Metro Ride would teach me this about marketing Yesterday, I boarded a Metro in Mumbai and to my surprise, two ads were played between two stations—each for 10–15 seconds. This was a first-time and a completely new experience for me. Until now, I had only seen static banner ads inside the metro or OOH banners at the stations. But this was different—and honestly, quite impressive. As a marketer, it got me thinking: this has massive potential if done right. Delhi Metro sees a daily ridership of 5 million+. The average person travels across 4–6 stations. If an ad plays every third station, a commuter hears it twice in one journey. That’s strong, low-cost brand recall. It’s cheaper than an IPL spot. And can directly compete with radio. Now, imagine how regional brands could use this: - A local shopping mall announces flash sales when the train nears the station. - A college or coaching centre promoting new batches just before exam season. - A nearby hospital or diagnostic centre sharing emergency contact info or walk-in offers. - A restaurant chain or café pushing lunch combos during office hours on busy routes. - A jewellery or clothing brand highlighting wedding season discounts. - A theatre or event venue, teasing weekend shows at the closest stop. - Even housing societies could promote new launches in the vicinity. The targeting is contextual, the cost is low, and the audience is glued in. A perfect example of offline meets relevance—done right. #advertising #marketing #metro #branding

According to Bain & Company, people were willing to pay a +12% premium for sustainability-marketed products in 2023. For years, not implementing sustainable solutions into events have been cited with concerns around cost, which is hurting the industry's ability to innovate and frankly, are not entirely accurate. ➡️ if events choose plant-based menus over beef, costs are cut significantly. ➡️ if events cut down on unnecessary design elements + consumption, costs are cut significantly. ➡️ if the event is hosted locally and/or virtually, costs can be cut in various ways. to name a few. And...any of the above can enable budget for services such as composting, which, in 2024, should be standard operating procedure for venues + caterers, anyway. Next, do compostable disposables cost more than plastic? yes, and... 🛑 compostable disposables live in landfill for 200+ years if not properly industrially composted. 🛑 plastic lives in landfill for 400+ years, if not recycled properly (black plastic is unable to be recycled, ever, at this current juncture). One solution? use extra budget freed up from your plant-based menus and limited consumption to incorporate real equipment (china, flatware, glassware, etc.) and staff to support the washing of these elements, instead. How to make a case that the 12% premium go to your event budget? Paint the long term picture of increased employee retention, better attendee engagement, brand reputation and positive event associations aligned with consciously prioritizing sustainability to your client, boss, agency, etc. Even for those still only analyzing outcomes through the lens of revenue, these are all the historic signifiers of long term success, not short term gains. Prioritizing longevity requires sustainable innovation; whatever business or position you are in. #eventsofpurpose #sustainableeventstrategy

What an interesting report from Deloitte🏟️ Stadiums as value driven platforms (download 👇 ): As fan expectations evolve and digital transformation accelerates, the stadium is no longer a venue—it’s a platform. Sports organizations are embracing this shift to unlock new revenue streams, deepen fan engagement, and future-proof their business models. 🔍Highlights: ✅ Platform Architecture: Think beyond bricks and mortar. Importance of a layered tech stack—robust infrastructure, open APIs, and immersive fan experiences—that supports innovation and third-party development. ✅ Fan-Centric Design: Mobile-first experiences, personalized content, and real-time data are now table stakes. The fan journey starts long before kickoff and continues well after the final whistle. ✅ Data Monetization: Every interaction is a data point. Smart stadiums are turning behavioral insights into operational efficiency, targeted marketing, and partner value. ✅ Developer Ecosystem: Like Apple’s App Store, stadiums can become hubs for innovation. Empowering external developers and sponsors to build on stadiums multiplies value creation. ✅ Agility Over Legacy: Even historic venues can compete by integrating cloud-based solutions and mobile tech—without compromising tradition. 🎯The stadium of the future is a digital ecosystem. Sports execs who adopt a platform mindset will lead the next era of fan engagement and commercial growth.