Press Conference Organization

One of the most essential parts of any corporate event is photography. Whether it’s for media, PR, social media, or just preserving happy memories, pictures say a thousand words. Shoutout to the professional photographers who work behind the scenes to capture moments that matter. You help us shine. As an MC who has worked across different types of events, I’ve noticed that organizers sometimes forget to create an intentional plan that supports photography, relying solely on candid shots. That’s risky, because without intentional photo moments, you can miss important people, reduce brand visibility, and lose media-worthy content. Rather than leave it to chance, here are a few suggestions: 1. Plan Photo Opportunities into the Agenda: When photo sessions are pre-planned and scheduled, it runs much more smoothly. Add specific photo moments to the agenda, such as: after keynote speeches or panel sessions, during award presentations or special recognitions and group shots with organizers, sponsors, or honorees in front of branded backdrops. Provide sufficient details for photographers in their brief. 2. Include Photo Details in the Emcee Brief: Your emcee should be informed ahead of time of the following: A list of people who must be in official photos. Timing and placement of each planned photo op. Clear instructions on who to call up and in what order. This helps the MC coordinate effectively and avoids confusion during the event. 3. Inform the MC about the Official Photographers. Often, both official and unofficial photographers are present. This can confuse guests about where to look and result in scattered, unfocused shots. The MC can guide guests to focus on the official photographer for direction. 4. Assign a Protocol Officer or Photography Liaison: Designate someone who can coordinate in real time with the MC and photographer. This person should handle last-minute changes, such as unexpected VIP arrivals or unplanned photo requests. Generally, structure around photo ops goes a long way. It helps your event tell a stronger visual story and ensures the right moments are captured for long-term value. Hope you found this helpful. Any tips to support photography at corporate events? I’d like to learn from your experience too. #temibadru #events #event #mc #photography

Things to Keep in Mind When You Invite Someone to Speak As a retired Chief Justice of the Georgia Supreme Court who is now a seasoned senior lawyer, I’ve had the honor of being invited to speak to many civic organizations, law schools, bar associations, and community initiatives. I’m always grateful for the opportunity to engage in meaningful conversations about the law, leadership, and public service. That said, I want to offer a gentle but important reminder to organizations extending invitations for keynote addresses or featured talks: inviting someone to speak is not a light ask. Behind every good and thoughtful speech is time: time to understand your audience, time to shape a meaningful message, and time to prepare, travel, and deliver it. If you’re inviting someone, whether a former judge, a subject matter expert, or a community leader, consider these ways to make it a well-supported experience:    •   Honor their time. Crafting a compelling speech takes time. Recognize that you’re not just asking for a speech—you’re asking for reflection, preparation, and presence.     •   Offer an honorarium. Even a modest one signals that you value the speaker’s contribution. If your budget doesn’t allow it, say so upfront and express gratitude in another meaningful way such as a gift card and a nice handwritten thank you note.    •   Handle logistics thoughtfully. Parking, meals, or travel arrangements shouldn’t be afterthoughts. If the event is in-person, consider sending a car or arranging transportation—especially for senior professionals or those with packed schedules. These details matter.    •   Communicate clearly. Let the speaker know who the audience is, how long they’ll have, and what themes or tone you’re hoping for. Clear expectations make for stronger, more engaging talks.    •   Support them on-site (or online). Start on time. Have someone ready to introduce them. If it’s virtual, make sure the tech works and the speaker isn’t troubleshooting on their own. Speakers want to support your mission. Help us say “yes” more easily and enthusiastically by making the experience as easy, professional, and respectful as the invitation.

I was a business reporter before moving to PR. 10 things I’d tell anyone in media relations. (Save this before your next pitch call) I remember being on the other side of PR pitch emails. Deleting some in seconds. Saving others to use later when writing stories. I made this for anyone just starting out. To help you create more value for your clients. 01 Find the story Remember, if there's a story, it will sell. No amount of follow-up calls help if you don't have a story. 02 Know the journalist Meet journalists when you don't have an immediate need. Get to know their workstyle, best ways to reach out, kind of news that interests them. Build trust. 03 Personalise follow-ups After sending a press release, ensure your follow-up communications are tailored to add value. You won't say the same thing to a business publication and a B2B magazine. 04 Create unique pitches Avoid sending the same pitch to numerous reporters with "exclusive" in the subject line. Invest time in crafting unique and relevant pitches. Know the publication’s audience. 05 Allocate time to update your media list Keep your media list up to date. Clients expect you to be well-versed in the media landscape, and outdated contacts can hinder your efforts. 06 Manage client expectations Do not chase a journalist just because your client insists. If a story can't fit a certain publication, be polite but firm in your pushback. But be super cautious because if the work can be done, it will be done. If you don't do it, someone else will. 07 Read more, find trends Read newspapers daily to stay informed about industry trends where your client can fit in. 08 Invest in training, self-learning PR agencies and schools should train professionals on how newsrooms work before they make their first media call. Understanding the news cycle is important. PR professionals should also invest in self-learning, especially in content and the use of AI. 09 Use social media to stay up-to-date Check LinkedIn and other social media platforms to verify if the journalist is still with the same publication and covers the relevant industry before making contact. Avoid making calls that resemble those vague credit card sales pitches. 10 Be patient Be patient when contacting journalists or PR colleagues. Wait before reaching out to others if they don't answer, and refrain from immediately complaining about unavailability to the corporate communications team. Bonus tip: Think of Gmail as a search engine. Your subject line should help you show up when a journalist searches the topic even weeks after you sent the mail. Those are the 10 really basic things I keep coming back to.  Hope you find them useful. ✨ PS: By the way, where do you get your news these days?

Did you ever wonder why sometimes you see multiple traffic lights are all RED simultaneously – this happens many times during the day if you were to look from a cockpit? Or did you think why on the same day very high number of inbound trucks enter your factory. Or how do you think a situation happens that almost most machines are on preventive maintenance. They happen because we use non-prime numbers to sequence. If three traffic lights are sequenced to become RED after 30 seconds, 60 seconds and 90 seconds, all of them could be RED after every 180 seconds (LCM) or just three minutes. But if you schedule them after 31 seconds, 61 seconds and 91 seconds (all prime numbers), they will simultaneously become RED after 31 x 61 x 91 seconds or after 47.8 Hours, surely that would not happen during the same day. In Mumbai this simple action would free up several minutes of non-movement of traffic – simply from RED Light scheduling. Take the example of four of your major suppliers whose schedule of delivery is 15 days, 30 days, 45 days and 60 days. Every 180 days all suppliers will bring their goods to you, which means twice in a year you will face huge chaos in your factory. Think of Amazon and if they were to schedule deliveries of thousands of suppliers and they use non-prime hours of the day as their scheduling slots, every few hours they would have peaking of deliveries and less busy times thereafter thus cascading into queuing problems. Same thing about preventive maintenance schedules in a factory, if the schedules follow numbers like every 7, 14, 28 days. On the 28th day of every month you will face many machines are under preventive maintenance, that can simply be avoided by choosing prime numbers – 7, 13, 19, 29, which means only once every 137 years and 4 months the machines will all have a common preventive day. Let us extend the problem further with the use of shared resources like an inspector who needs to inspect a sample from a CNC machine A after 20 minutes, machine B after 30 minutes and machine C after 60 minutes. On the 60th minute the inspector will have three samples to be inspected simultaneously. Whereas if the scheduling of checks is changed to 19, 23 and 29 minutes – the overlap will happen after 12673 minutes or approximately 211 hours! Prime numbers have a powerful co-primality and non-over-lapping cycles, that can be used in scheduling and supply chain synchronization. Take the Bull Whip or Amplification Effect - Variability in demand increases as you move upstream in the supply chain (retailer → wholesaler → manufacturer → supplier). The causes are: Order Cycle overlaps, Ordering in batches, synchronized reviews and promotion effects. If order cycles and batching of orders follow non-prime overlaps, if review of inventory happen in non-prime sequence, if promotion effects follow non-prime timing, Bull Whip cannot be avoided. Read my Full Paper. #supplychain #sequencing #primenumber #operations #bullwhip

Struggle with working capital movements accurately in a forecast? Here's how I get my working capital and scheduling right every time. Messy assumptions and rigid timing structures don’t flex with new vendor information and terms. But when you use flexible aging schedules with model mapping, it eliminates the chaos. 1) Place assumptions outside of the model Instead of cluttering my active model with formulas, I structure my assumptions separately on separate schedules or at the bottom. This makes it clean, structured, and easy to trace. 2) All payment terms are documented and quick to update. My transaction dates can be dynamically set to beginning, middle, or end of the month. This lets me smooth out cash flow timing or layer in elements of conservatism or optimism. 3) Forecast for actual timing and model timing. Most annual forecast models aren't managed weekly. This means that the timing of payments, which may occur intermittently, need to be mapped to month end. This technique allows for application of specific payment terms (30, 45, 60 days, etc.) while ensuring they map perfectly into my 12-month forecast. For example: If a transaction happens mid-month with 45-day terms, I track both the exact due date and the month-end mapping. I see whether it rolls into one or two months ahead so I know exactly when to expect cash movement. Activity may be tracked for a single vendor or for thousands. This method gives me precision, clarity, and adaptability.

LinkedIn ads are too expensive to run on autopilot. Yet most B2B marketers are still running “always-on” campaigns and burning budget when their buyers aren’t even online. Here’s the thing → on LinkedIn, timing is everything. Unlike other platforms where users scroll at all hours, LinkedIn engagement is concentrated: Weekdays between 7AM and 6PM Lunch breaks, commutes, and pre-meeting scrolls Specific time zones tied to role and region If your ads are running Sunday afternoon or at 2AM, you’re not building pipeline. You’re paying for impressions that never had a chance. The Problem: LinkedIn Doesn’t Offer Ad Scheduling Native LinkedIn ads can’t be scheduled by hour or day. Sure, you can pause campaigns manually, but who wants to babysit the dashboard every Friday night? Without scheduling, you’re stuck with: Ads showing up when no one is online Bidding against yourself in low-engagement hours Wasted budget on “ghost impressions” The Fix: DemandSense Ad Scheduling This is where DemandSense changes the game. It’s one of the only platforms purpose-built to add true ad scheduling to LinkedIn. What you can do: Custom time blocks: Run ads by hour, day, or region Time zone awareness: Adjust for EST, PST, GMT, CET, or wherever your ICP lives Set & forget automation: No manual toggling Performance matching: Sync schedules with your best engagement windows What Happens When You Get It Right When you align campaigns with buyer activity, you don’t just save budget. You improve performance at every stage: Lower CPC → stop bidding when conversions are least likely Higher CTR → catch people in browsing or decision-making mode Stronger retargeting → ads support nurture flows instead of running in the dark Better funnel performance → prospects see you when they’re actually active Practical Use Cases US SaaS leaders: Run 8AM–6PM across EST + PST, Monday to Friday UK/EU ops managers: Align to GMT + CET, not US hours Global cybersecurity execs: Deploy staggered schedules to mirror local workdays These aren’t hypotheticals. This is how we see clients cut wasted spend and improve conversion rates without touching creative. Beyond Scheduling Scheduling is just one feature. DemandSense also layers in: Real reporting (not vanity metrics) Premium audience sync Website visitor reveal Automation stack That’s how you build full-funnel visibility while running ads at the right time. Final Take: LinkedIn is too valuable to waste on “always-on” campaigns. If your ads run when your buyers aren’t scrolling, that’s budget you’ll never get back. Control what you can control. Start with timing. 👉 Worth rethinking if you’re still running campaigns 24/7. Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk B2B Strategies and Guides: https://lnkd.in/gB-WQ82f Impactable YouTube Channel: https://lnkd.in/emYVDn_T

It's never a "quick" edit. Let's break down my process for creating a 2-minute video as an amateur: 1. Planning This involves meeting with everyone involved in the project (stakeholders, product teams, designers, etc.) to flush out the goals and purpose of the content. 2. Concepting Ideating and researching ways to bring the video to life. Depending on the platform, there are various nuances to consider beyond just the format. Sometimes, I spend hours just scrolling through different channels for inspiration. 3. Scripting This one is pretty straightforward but needs to be emphasized. Writing a script helps flush out the message so you're hitting all the points. Start with freewriting before making edits. Let the words fall out. 4. Storyboarding Before recording, I like to visualize the video's flow and structure. I've found that when I storyboard, especially when working with others, it's a lot easier to see if it makes sense for the overall project. You can do this using tools like Miro or even just a piece of paper to map out when things happen. 5. Recording Setting up the camera, lighting, and mics is just the beginning. Multiple takes are definitely required to capture the best footage. 6. Editing This is the most time consuming part. It involves more than just cutting and trimming footage. You need to spend time selecting the best takes, adding transitions, applying color correction (especially since iPhone cameras can be ugly af), and integrating audio (music, voiceovers, etc.). Every frame is carefully scrutinized to make sure the video flows smoothly, fits within 'safe zones,' and aligns with the overall goal and messaging. Then there are captions and graphics to consider. 7. Review This is the second most time consuming part because the more people involved in the approval stage, the tougher it becomes. Subjectivity plays a big role here—what one person likes might not align with someone else's preferences. This feedback loop can be tricky because there can be several rounds of feedback and adjustments, requiring you to jump back and forth between steps 6 and 7. 8. Export Finally, after all is approved, you need to go back and format and do a quality check, making sure everything fits correctly. Post-production tasks include exporting SRT files, creating thumbnails, and determining where the content will live after it's finalized. 📌 Just because a piece of content is lofi doesn't mean it's low effort. My tip for keeping the process smooth—and something I learned a little too late in the game—is that having a really clear brief at the beginning is the single most important aspect of any video project.

A client once asked, “We have a logo, so we’re good… right?” Not quite. Here’s the truth: A logo alone won’t build trust, convert leads, or grow your business. Because branding goes way beyond a logo. If you want a brand that looks sharp and feels consistent across every platform, you need two key pillars: Brand Identity + Brand Presence Brand Identity is your foundation- Logos, colors, typography, style guides, packaging, and more. It tells people who you are. Brand Presence is how you show up- On your website, social media, merch, events, and even your email footer. It makes people remember you. People don’t buy confused brands. They buy brands that feel familiar, confident, and intentional—everywhere they show up. Found this helpful? Save it for later or share it with someone who’s still stuck in “just a logo” mode. And if you’re ready for clarity + consistency, my inbox is open. #BrandStrategy #VisualBranding #DesignWithPurpose #SmallBusinessTips #CreativeConsulting

Here’s where most businesses go wrong with branding: They focus on: → Random logo design → Generic color schemes → Template websites But real branding goes much deeper. It’s about building a lasting identity that connects with your audience. 1. Brand Strategy – Your Foundation → Purpose – Why you exist → Vision – Where you’re going → Values – What you believe 2. Brand Voice – How You Communicate → Personality – The character of your brand → Tone – The way you express yourself → Language – Your choice of words and style 3. Visual Identity – How You Look → Logo design – A symbol of your brand → Color psychology – Evoking the right emotions → Typography – The way your words appear → Imagery – The style that represents you 4. Brand Experience – How People Interact with You → Customer service – The way you treat clients → Product quality – The standard you uphold → User experience – How people engage with your brand → Marketing message – The story you tell 5. Brand Consistency – Staying Memorable → A unified voice across all platforms → Cohesive visuals that reinforce your identity → A clear, consistent message that sticks Branding isn’t just about design—it’s about shaping perception. It’s the emotional connection, trust, and recognition that set you apart. "A brand is a person's gut feeling about a product, service, or organization." – Marty Neumeier

I asked 660 people for feedback from my conference talks - Here's what they said Most people are passive about how they collect feedback [They wait for the opportunity] Not me It's called Continuous Improvement for a reason ;) I make it habitual. In October last year I tried an experiment. I began capturing feedback about my talks during the talk itself. Not after The amount of feedback has grown +500% as a consequence The Data - 9 talks delivered + 660 responses - Average audience size of 67 - 98% of people find my sessions valuable - 98% would hear me speak again - 95% find me engaging - 93% believe what I share is actionable - 94% say my sessions are interactive - 93% found content inspiring - 93% said that the content was relevant to them Not bad eh? Where I most need to improve "Talk a bit less fast. Breathe in between" The pace I speak at is the most common piece of negative feedback And it's something I'm already aware of. [In fact, it's one of the first things I say on stage] My neurospicy brain often moves too quickly for my mouth to keep up Which can be a problem when presenting to non-native English speakers To counter this: - I ask the audience to wave at me - Shout at me - Or get my attention somehow If I begin speaking too quickly The most difficult thing for me? The ADHD part of me wants to focus on the 2% - The small number of people who didn't find the session valuable - Who wouldn't want to hear me speak again It wants to focus on the negatives And ignores the 98% Who have feedback like: "This guy is really awesome! He is able to talk with passion for the whole presentation and no minute was wasted. I’m glad that I was attending his presentation." "It was very insightful, engaging and one of the best talks I have been a part of" "Definitely The most directly actionable suggestions I've seen in any talk" When I speak on stage, I consider the audience to be my [customers] I make it my mission to ensure they are getting a return on the time they invest with me. I want them to leave the session feeling like time flew. Leave them wanting more. So being purposeful about collecting feedback + acting on it! Is how I achieve the numbers that I do P.S - How do you collect feedback? --------------------------------------------------------------------------------- Looking for a speaker in 2024 at your community of practice or event that delivers value 98% of the time? My availability for 2024 is filling up fast! Jump to the featured section on my profile to book a free 30min chat Or DM me "Feedback" to talk about bringing me to your company or event.