How to Build Excitement Before a Hybrid Event

How I raised engagement by 50% at my client’s marketing/corporate events. By the way, this all happened BEFORE THE EVENT 1. Enhanced Communication Channels We streamlined communication by promptly addressing inquiries on social media, sending regular email updates, and offering clear instructions for registrations. 2. Leveraged Social Media Platforms By creating dedicated event pages and sharing engaging content, including behind-the-scenes glimpses and high-quality videos, we sparked conversations and heightened interest among potential attendees. 3. Implemented Countdown Campaigns We built anticipation through countdown campaigns, emphasizing unique event features and exclusive experiences, which motivated prompt registrations. 4. Personalized Invitations Sending personalized video invitations made attendees feel uniquely valued, fostering a sense of connection and commitment to the event. 5. Pre-Event Surveys and Polls We gathered insights into attendee preferences through pre-event surveys, allowing us to tailor content and activities to their interests, enhancing relevance and engagement. By integrating these strategies, we not only increased engagement but also created a more personalized and memorable experience for attendees. Your engagement plan starts BEFORE the event. Set the standard from the start! #EventPlanning #CorporateEvents #EventStrategy #marketingevents #eventmarketing #eventproduction #houstontx #houstontexas #houstonbusiness #executiveassistants

Maximizing event ticket sales starts long before the tickets go live. Too often, event organizers focus solely on the promotion post-ticket release. However, the magic lies in pre-event hype and engagement. Imagine drumming up anticipation so intense that your audience is poised to pounce on tickets the moment they're available. Successful events are a symphony of anticipation, experience, and reflection. To supercharge your next event's ticket sales: 1. Utilize teasers across social platforms to build curiosity. 2. Engage with your audience through interactive content, asking them what they’d love to see. 3. Partner with influencers who resonate with your target demographic for authentic endorsements. By flipping the script from simply selling to creating an immersive journey leading up to the event day, you create a wave of excitement that can significantly lift your ticket sales. Remember: The best marketing doesn’t feel like marketing; it feels like you’re sharing something remarkable. Why push when you can compel? Let's discuss how we can transform potential into attendance for our next big event! How do you plan to elevate your game? 🚀🎟️✨

The “Dessert Trolley” Strategy: How to Get Decision-Makers Lining Up for Your Event In Unreasonable Hospitality, Will Guidara shares the “Low and Slow” rule. It's as simple as it sounds, but so smart! When delivering a dessert across a restaurant, walk slowly and keep it at eye level. By the time you reach the table, every other guest has already been thinking about that cake. So, how do we get your “dessert trolley” in front of decision-makers before the event begins? The Pre-Event Hype Train (Before the Event) Build anticipation so the right people feel they need to be there. Strategic Pre-Event Messaging (That Aren’t Bland and Boring) – Forget “Register now!” messages. Instead, write messages that speak directly to the right attendees: - Who should attend and why it matters - What problems you’ll help solve and why it matters - What results they can expect and why it matters Ask yourself at every step, "why it matters" to your attendees, and you're already a step ahead of most event messaging. Sponsorships with a Hook – As an event host, don’t just slap logos on signage. Partner with sponsors to create meaningful brand moments. Like exclusive content drops, VIP experiences, or interactive activations. Engage with your audience before they even step on-site. In-Person Buzz (Earn Your Way In) – The most talked-about parts of an event are often the ones you can’t just walk into. Whether it’s an invite-only gathering, a secret session, or a speakeasy networking lounge, make exclusivity part of the strategy. Attendees who know something special is happening, but need to earn their way in, will spread the word for you. Don’t just announce an event. Make it impossible to ignore. The best event experiences don’t start when the doors open—they start the moment people hear about them. ---------------------- Hi, I'm Jay Designing experiences for events that drive ROI for our clients. #business #branding #sales #marketing #eventprofs