Fashion Show Coordination

One of the easiest ways to improve your collaboration with product managers and engineers is to improve your design handoff files. - It doesn’t take a lot of time - It drastically improves how people interpret your designs - It reduces backs and forths between engineers and designers - It gives engineers confidence that they are doing the right thing - It increases the chances that what’s implemented will match the design Great handoff files, for me, are an instant sign of design maturity. It shows me that designers think not only of themselves but also the ecosystem of people around them. Coming up with great handoffs boils down to the following: - Setting context - Adding structure - Adding annotations - Including all states - Visualizing the flow - Including a prototype - Doing a run-through Not everything is required for every design initiative; a small feature update may not need a full handoff, whereas a big, impactful one may require everything from the above. In this cheat sheet, I’ve put together my top tips for delivering the “perfect” handoff file. Bonus: I have also created a Figma Annotation and handoff kit with handy components for the above. Find the link in the comments. 👇 — If you found this useful, consider reposting ♻️ PS: By handoff I'm not referring to the process of handing over a design, which should be a collaborative process from problem to solution, but rather the organized design file that is the single source of truth for what needs to be implemented. #uxdesign #uiux #productdesign

AI is revolutionizing the fashion industry, and catwalk shows are no exception. What do you think about this one? 1. Virtual Models and AI-Generated Fashion Shows: Hyperrealistic AI Models: AI is creating incredibly realistic virtual models that can walk the runway, showcasing designs without the need for physical models. This opens up possibilities for diversity and inclusivity in fashion. AI-Generated Designs: AI algorithms can generate unique and innovative fashion designs, pushing the boundaries of creativity. AI generated fashion designs Virtual Reality Fashion Shows: Immersive virtual reality experiences allow audiences to experience fashion shows from anywhere in the world, creating a more engaging and interactive experience. 2. AI-Powered Personalization: Personalized Catwalk Experiences: AI can analyze viewer preferences and tailor the catwalk show to individual tastes, creating a more personalized and enjoyable experience. AI-Driven Trend Forecasting: AI algorithms can analyze vast amounts of data to predict upcoming trends, helping designers stay ahead of the curve. 3. Enhanced Efficiency and Sustainability: AI-Optimized Production: AI can streamline the production process, reducing waste and improving efficiency. Sustainable Fashion Solutions: AI can help identify sustainable materials and practices, promoting a more eco-friendly fashion industry. 4. Interactive and Engaging Experiences: AI-Powered Audience Interaction: AI can enable real-time audience interaction, such as voting on favorite looks or creating custom designs. Augmented Reality Catwalk Shows: AR can overlay digital elements onto the physical runway, creating a more immersive and visually stunning experience. While AI is undoubtedly changing the landscape of catwalk shows, it's important to note that it's not replacing human creativity and artistry. Instead, AI is empowering designers and models to push the boundaries of fashion, creating innovative and engaging experiences for audiences around the world. #Ai #Innovation #Technology

For years, I wore the label "overdressed" School classmates called me "bad fashion girlie," and in my early 20s, friends questioned why I was "so dressed up." Now when I post my fit-checks on Insta, I always get asked how do I look decent most days. Well, here is how I've found the sweet spot between personal style and contextual appropriateness. Fabric: The Foundation of Perception Structured fabrics = formality (wool, gabardine, thick cotton) • Flowing fabrics = creativity (silk, chiffon) Textured fabrics = approachability (tweed, linen, knits) 📍Action step: For each environment, select one structured piece paired with a textured or flowing element to balance perception. Color Theory: The Silent Communicator Power colors: Navy projects competence, burgundy signals confidence without aggression, forest green balances authority with approachability Contrast principle: High contrast (black/white) reads as more formal; low contrast (navy/gray) as more approachable 60-30-10 rule: 60% base color, 30% complementary color, 10% accent Action step: Identify your 3 best-performing colors and create capsule combinations following the 60-30-10 rule. Strategic Accessorizing: The Difference Maker • Rule of two: Never wear more than two noticeable accessories One statement piece: Allow a single element to command attention One timeliness piece: Like a watch Action step: Remove one accessory before leaving, then assess whether your outfit feels more balanced. What's your power-dressing strategy? Also, hope this helps!

The impact of global warming is so severe that fashion shows are now being held on landfills in Chile and it's turning heads for all the right reasons. The sad truth about fashion industry is that we're overwhelmed with discarded clothing. Globally, we produce 100 billion garments every year but recycle only 1% into new clothes. The rest end up in landfills, incinerators, or illegally dumped in natural environments. Chile's Atacama Desert has become a showcase of this problem. Each year, 60,000 tons of used clothing arrive in Chile, with 39,000 tons finding their way to this desert wasteland. It's a stark reminder of our throwaway culture. But amidst this sea of waste, creativity bloomed. Recently, models strutted down a "runway" of discarded clothing, wearing outfits crafted from the waste beneath their feet. The good news is that change is on the horizon. The circular economy is gaining momentum, with the secondhand apparel market growing 18% in 2023 - that's 15 times faster than the broader retail clothing sector! As business leaders, we have the power to accelerate this shift. Here's how we can start- 1️⃣ Circular design- Build products for easy repair, recycling, and modularity, with take-back programs to extend life. 2️⃣ Recycling tech- Invest in advanced recycling and closed-loop systems to reuse materials. 3️⃣ Consumer education- Offer clear labels and interactive tools to teach about product lifecycles. 4️⃣ Secondhand partnerships- Create resale platforms and incentivize returns for refurbishment or recycling. 5️⃣ Support circular policies- Advocate for laws that promote circular practices and standardized recycling. Are you ready to make a difference in fashion? Share how you're doing it below! #circulareconomy #sustainability #environment #fashion

I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event: ✨ More visibility 🤝 More connections 📈 More business outcomes Yet LinkedIn is often underused in the event space. A one-and-done post. A quick thank you. A flurry of activity... then silence. But here’s the thing: the event isn’t the beginning and it shouldn’t be the end. To get the most value, LinkedIn should be part of your strategy before, during and after the event. Here’s how to make the most of it: 🌠 1. Be LinkedIn Event Ready Your profile and company page shape your first impression often before anyone meets you. They should tell a clear, credible story that aligns with your event involvement. Organiser Tip: Create a LinkedIn Brand Kit for your speakers, exhibitors, and team – banners, hashtags, talking points, and example posts. Exhibitor Tip: Use an event-themed banner to show your stand details or branding. 🌠 2. Build Relationships Before the Event The most valuable connections rarely start cold on event day. The lead-up to the event is prime time to increase visibility, build familiarity, and position yourself as someone worth connecting with or visiting at the stand. Organiser Tip: Spotlight speakers, exhibitors, and sessions early and use tags to amplify. Exhibitor Tip: Shortlist people you want to meet - clients, prospects, collaborators, media and start connecting early. 🌠 3. Maximise the Event Experience Use LinkedIn to take people behind the scenes, amplify moments as they happen, and make your presence visible to those who couldn’t attend. Organiser Tip: Have someone live post from the floor, tagging participants and sharing session soundbites. Exhibitor Tip: Make it easy for people to connect with you it creates immediate pathways to keep the conversation going. 🌠 4. Keep the Momentum Going This is the stage where most people go quiet, but this is when the real relationship-building begins. Use LinkedIn to keep the conversation going. Share your takeaways. Follow up with new connections. Repurpose content into future posts. Organiser Tip: Share a highlight post and set the stage for what’s next even a “Save the Date” works. Exhibitor Tip: Send a personalised follow-up message referencing your chat. 🌟 Key Takeaways LinkedIn is one of the most powerful tools you have to extend your event beyond the room. It allows you to build relationships before the first handshake, stay visible throughout the event and strengthen credibility and connection long after the banners are packed away. And if you'd like support to develop your own LinkedIn event strategy that's more than one and done, I’d love to help. Because showing up is just the beginning. #linkedin #events #eventmarketing

"The Global Fashion Summit, which is typically dominated by large brands offering up a relentlessly optimistic prognosis on the industry’s climate efforts, was unusually downbeat this year... To be sure, advocates for a greener, kinder fashion industry have quietly acknowledged that the movement was struggling for a while. But they held out hope that moves to toughen up regulation would keep forcing things forward. This year, that has all but evaporated," writes Sarah Kent for The Business of Fashion following last week's event. It would be lying to say this wasn't a really visceral feeling in Copenhagen this year. It was a sombre affair with a lot of talk about regulatory rollbacks, team cuts and Trump's tariffs. There were also a lot of people noticeably absent, which Sarah puts down to "squeezed travel budgets and fear (few executives appeared willing to weigh in on an increasingly politically charged topic where there is little positive to say". Her story is, I feel, a really important read right now. While we clamour on about action over conversation, even the conversation about action is getting tough when the environment in which we're operating is under so much pressure. https://lnkd.in/gr-gBBdU Rather than just a pessimistic post, however, I want to point to another piece in BoF last week by Maxine Bédat, which is so central to addressing all of this. "Dear Fashion CEOs, Stop Undermining Climate Action" she calls for in her Op-Ed. https://lnkd.in/gwNCuj22 "In a period of economic and political uncertainty, businesses are stepping back, greenhushing and deprioritising climate programmes. It is clear change won’t come without political support. Real climate leadership from brands means recognising this, speaking out and calling for regulatory change. Instead, many trade groups — including those that represent brands with publicly progressive climate policies — are actively lobbying to undermine tougher environmental regulations, leaning into the political narrative that stiffer oversight is bad for business," she writes. She calls for the industry to not only navigate the turbulence but show up in the storm and lead. The adoption of the French fast fashion bill this week, even in the face of huge lobbying against it, is a ray of light showing that it CAN be done. #sustainablefashion #policy #advocacy #lobbying #sustainability Pictured: On stage at GFS talking "reimagining product realities" exploring how textile waste can not only be addressed and reduced, but valorised. Huge kudos especially to Yayra Agbofah from THE REVIVAL in Ghana for just massively calling out how our flooding of such second hand markets is a failure of the system we're in, not to mention how many solutions are already in action in the Global South if we are willing to work together on them.

You know AR is changing fashion. But do you know how deep it goes? By 2030, AR will be a $198B industry. And virtual try-ons are just the start. AI-powered designers, holographic stores, digital-only collections... This isn’t the future. It’s happening now.🧵 Imagine styling, designing, and trying on your dream outfit with significantly less stress or even attending a fashion show without leaving your couch. With AR, you can attend virtual runway shows and use digital design tools anywhere, anytime. AR is not a gimmick. According to Threekit, 40% of people are more likely to buy products online when they can use AR to see what it would look and feel like. It's fast becoming a must-have for any brand looking to offer an immersive shopping experience and drive success. One outstanding collaboration of AR in fashion was that of Syky, a digital fashion platform, and Japanese brand Anrealage. Together, they're using augmented reality to create designs you can interact with and walk around in near-magical ways. Syky created an app that lets people experience the iconic outfits by Anrealage in stunning 3D. The Pyramid Dress, inspired by Beyoncé's dress, is a perfect example. You can see it change colors and all the little details right before your eyes in AR. Augmented reality isn't only visually appealing but also practical. DeepGears already proved that virtual try-on tools helped reduce return rates by 25% Brands are lowering their carbon footprint due to a decreased need for physical samples. It’s a win for sustainability. It's no surprise that 71% of Gen Z and Millennials now favor brands that provide AR experiences, according to artlabs. This technology allows them to personalize their fashion choices at any time, merging innovation with individual expression. But that’s not all there is. The world of augmented reality has impacted fashion events too. Attendance during virtual fashion weeks is now 300% higher than during traditional shows. This proves that the inclination towards digital engagement is here to stay. JigSpace is at the forefront of this revolution, defining a new way for designers to create and present 3D models, and spatial experiences that are immersive, practical, and engaging. Augmented Reality (AR) is transforming how we visualize and share ideas. With AR tools like JigSpace, brands can craft rich, interactive narratives about their products, all without the need for coding. It’s all about creating a deeper connection with your audiences through immersive storytelling. Jigspace is bridging the gap between the physical and the digital realms. From product demonstrations to step-by-step assembly guides, AR is transforming our world. Are you ready to be part of the AR revolution? At JigSpace, we make it easy for your business to turn CAD ASSETS into Spatial / AR experiences. Anyone on your team can create powerful spatial solutions. Get in touch to learn more. https://www.jig.space/

The global textile industry is at a critical juncture, grappling with an escalating waste crisis. Each discarded garment adds to the mountain of textile waste, contributing to resource depletion, environmental degradation, and a growing strain on our planet. In this scenario, India’s unique position offers both a challenge and an opportunity. With 𝟕.𝟖 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐭𝐨𝐧𝐧𝐞𝐬 𝐨𝐟 𝐭𝐞𝐱𝐭𝐢𝐥𝐞 𝐰𝐚𝐬𝐭𝐞 generated annually, India accounts for significant waste streams, including 51% domestic post-consumer waste, 42% pre-consumer industrial waste, and 7% imported post-consumer waste. Despite a cultural heritage steeped in reusing and repurposing, only a fraction of this waste is recycled at high quality. Brands like Fashion for Good are leading the charge with innovative platforms like the "World of Waste", an open-source initiative that brings transparency to waste streams by mapping hotspots and providing detailed data. 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐞𝐱𝐭𝐢𝐥𝐞-𝐭𝐨-𝐭𝐞𝐱𝐭𝐢𝐥𝐞 𝐫𝐞𝐜𝐲𝐜𝐥𝐢𝐧𝐠 𝐜𝐫𝐮𝐜𝐢𝐚𝐥? 🔺 It reduces dependence on virgin resources. 🔺 It curbs greenhouse gas emissions from incineration and decomposition. 🔺 It alleviates the burden on overfilled landfills. 🔺Cotton and blends constitute 61% of waste, while 🔺synthetic materials, particularly polyester blends (19%), are rising due to shifting fashion trends. Recycling these materials not only preserves the environment but also opens pathways for sustainable innovation, enabling startups and established players to lead the charge toward a circular economy. India’s growing startups and innovators in sustainable fashion are showing the way. Companies like 🔺 B Label and 🔺 ReshaMandi have started integrating eco-friendly practices, proving that recycling is not just a solution but a lucrative business opportunity. It’s time to view waste as a resource, fostering collaboration across industries to build robust recycling ecosystems and infrastructure. 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐒𝐡𝐨𝐰𝐬 𝐀𝐝𝐨𝐩𝐭𝐢𝐧𝐠 𝐑𝐞𝐜𝐲𝐜𝐥𝐞𝐝 𝐓𝐞𝐱𝐭𝐢𝐥𝐞𝐬: 🔹 Lakmé Fashion Week 2024: Focused on “Circular Fashion,” showcased garments made from post-consumer textile waste by brands like House of Anita Dongre and H&M Conscious Collection.🔹 Indian Textile Fair: Highlighted startups converting industrial textile scraps into wearable art. 🔹 Levi’s India: Introduced a recycling program where customers return old denim to be repurposed into new products. 🔺 Arvind Limited, a leading textile manufacturer in India, has implemented waterless dyeing technologies and textile recycling units, reducing waste and environmental impact. Media Spotlight: 🔺The Hindu recently covered the rise of startups like Chindi, which collaborates with designers to upcycle fabric scraps into high-quality, market-ready products. 🔺Economic Times featured Birla Cellulose, recognized for its circular economy innovations, recycling pre- and post-consumer textile waste into fibers.

One of the most important relationships at any tech company: engineering and design. When this partnership falters, brilliant ideas die on the vine. When it thrives, just about anything is possible. Since I joined in 2015, we've tested many ways to partner across disciplines. The traditional "designers create, then throw specs over the wall to engineers" approach? That’s long gone. Here's what works for us: 1. Erase the handoff mentality entirely Our strongest teams have designers and engineers working in parallel from day one. Engineers join design discussions early, providing technical guidance while concepts are still fluid. This prevents the scenario of a beautiful design proves technically impossible after weeks of work. 2. Create rapid feedback loops Julie Wang is an engineer on our team who has partnered really well with design. A tip she shared recently: "I send screen recordings at all milestones so designers can critique early." The earlier this partnership starts, the more time engineers have to fix bugs, too. 3. Value hybrid skills Our most successful products come from teams where engineers understand visual principles and designers grasp technical constraints. When team members can translate between these worlds, implementation remains true to the vision. 4. Communicate constantly – not just at milestones We've use dedicated Slack channels where work-in-progress is shared continuously. Questions are answered in minutes, not days. 5. V1s, not MVPs We've officially banned the term "MVP" at Duolingo – a policy that received spontaneous applause when I mentioned it at #Config2025 recently. Instead, we focus on shipping "V1s" that genuinely meet our quality standards. Your first version should be something you're proud of, not something you're apologizing for. Big picture: if the relationship between engineering and design is strong and fluid – and everyone has a sense of ownership – there is no ceiling to what you can build. 

Your Idea Isn’t the Hook. The Reason to Watch Is. Too many marketing ideas sound great in a deck but fall apart in execution. The biggest mistake? Assuming a clever idea is enough. It’s not. The real question isn’t “Do people get it?”—it’s “Why would anyone watch this?” JACQUEMUS x Apple nails this. • A behind-the-scenes video that feels like a peek into the brand’s world—but is meticulously crafted for engagement. • A cat napping, toast being ironed, a sugar cup overflowing—absurd, playful, and engineered to make you rewatch. • And the product integration? Seamless. The iPhone 16 Pro Max’s zoom, cinematic sharpness, and Dolby Vision capabilities are all showcased—without shoving it down your throat. This is what marketing should be. 5 Takeaways: 1️⃣ Show, don’t just tell—but make it irresistible. Most “behind-the-scenes” content is boring. This one demands attention. 2️⃣ Subversive innovation wins. Shooting on an iPhone? Not new. Making the iPhone itself a character in the storytelling? That’s the game-changer. 3️⃣ The best product placement is invisible. The tech isn’t the focus—it’s an enabler. You’re watching the world, not the spec sheet. 4️⃣ Design content that loops. Every weird, tiny detail (the cats, the sugar cup, the toast) makes this worth watching twice. Or five times. 5️⃣ Make the familiar feel fresh. Fashion campaign? Seen it. iPhone-shot content? Seen it. But by blending humor, high production, and purpose-driven tech, this one feels new. And Jacquemus isn’t stopping there—their entire fashion show is pushing this further. They’re not just using Apple’s camera; they’re leveraging Dolby Vision and cinematic high-tech visuals to make the iPhone itself look better by association. When a brand that’s known for high-end, luxury runway productions adopts smartphone cinematography, it shifts perception. This isn’t just a phone—it’s a tool for luxury storytelling. So here’s the real question: What’s stopping other brands from making content this good? Would love to hear—what’s the best campaign you’ve seen lately that nailed product integration without forcing it? Drop it in the comments. ⬇️