Creative Networking Ideas For Events This Year

What Are Radical Ways to Connect Startups, Founders, and Investors While Showcasing Local Talent? Networking could be more than the typical hotel conference room or formal meet-and-greet over coffee. Take a bolder approach to creating unforgettable connections while supporting local entrepreneurs in 2025– ☕️ Diners and Cafés? Hold networking breakfasts at a diner or coffee shop that opened recently. Let the founder share their story of perseverance and vision while attendees connect over coffee. 🌟 Startup Spotlight Nights Feature a handful of local startups in a pitch or demo session. Pair this with food and drink from local vendors for a true celebration of community talent. 🎨 Artisan Showcases Partner with local artists, musicians, crafters, or designers to highlight creativity and business synergy, proving innovation isn’t limited to tech. 🚶♀️ Startup Safari Create a “trail” where attendees visit multiple local businesses, hear founder stories, and connect with other participants along the way. ☕ Breakfast with Founders Create intimate morning meetups for founders and investors to share advice over coffee. 🍪 Workshops at Local Spots Host events where attendees can learn the story of a local business and participate in a fun activity (like baking or crafting). ➡️ Let’s reimagine networking. Which of these ideas resonates with you to build relationships? #CollaborateForChange #FounderResources

For 3-years I’ve hosted a no-BS, invite-only dinner for leaders to break bread and build relationships. Most networking events suck. For real. They’re awful. Forced small talk, sales pitches, and rooms full of people who just want to talk about themselves. Nobody actually connects. Nobody actually learns anything. That’s why I started hosting invite-only dinners for marketing, design, product, and tech leaders. No sponsors. No awkward icebreakers. Just real conversations over good food. If you want to do the same, here’s how. Step 1: Personally Invite People (No Automation, No AI) If you can’t take the time to text, DM, or email someone yourself, don’t do this. No mass invites, no event software. Keep it personal, keep it human. Step 2: Pay for It. No Sponsors. No Sales Pitch. If you try to monetize this, you’ve already lost. People can smell an agenda a mile away. The best way to make this work? Make it not about business. Just bring people together and let things happen organically. Step 3: Get a Private Room. No Cameras. No Recording. Public restaurants are too loud. Private spaces create real conversations. No one should be filtering what they say because they think it’ll end up on LinkedIn. Make it exclusive, keep it off the record. Step 4: Let People Order What They Want Catering sounds good in theory. In reality, you’ll get it wrong. Someone’s keto, someone’s gluten-free, someone just wants fries. Let people order for themselves and avoid the headache. Step 5: Keep It Small 10-15 people max. Anything bigger turns into a networking event, and that’s not what this is. Keep it intimate so people can actually connect. Step 6: Be the Connector Your job isn’t just hosting. It’s matchmaking. At the end of dinner, tell everyone: “Find someone here you want to grab coffee with. If you need an excuse, blame me.” Make it easy for people to stay in touch. Step 7: No Branding. No Name Tags. No Corporate Vibes. This isn’t a “leadership roundtable” or some LinkedIn influencer’s personal brand play. It’s just a dinner. Keep it low-key. Step 8: Focus on Stories, Not Titles No elevator pitches. No bragging. The best conversations come from real stories.. especially failures. The more honest, the better. Step 9: Do It Again (But Keep It Small) If it works, do it again. Rotate in new faces, keep the guest list fresh, and never let it turn into a sales funnel. No automation. No scaling. No BS. Just real people, having real conversations, over real food. Onward & upward! 🤘

Hosting 2 exec dinners back to back reminded me that you don’t need a DJ booth and branded tumblers to build pipeline. You need proximity. It's 2025 and there's still this lingering belief that the bigger the event, the bigger the impact. The logo wall, the glitzy booth, the team dinner that cost more than a quarter’s marketing budget. IMO conferences are great for visibility, but they’re terrible for real conversations. You scan 300 badges. You remember 3 faces. And the best interaction you had? A random intro in the hotel bar. That’s not so much a strategy as it is simply gambling with your marketing budget. IMO the best way to do this is to go small, which ironically, will allow you to win big. We’re talking: 1. Executive roundtables with 20-30 handpicked guests (like the ones Sales Assembly does every month). 2. Working sessions tailored to a real, shared problem. 3. Dinners where the customer does 90% of the talking. 4. Field events where every attendee is pre-qualified and mapped to pipeline. Why it works: - You control the guest list. No wasted conversations. - You control the environment. No distractions. - You control the follow up. No getting buried in a sea of booth emails. These aren’t “networking events.” They’re high-trust conversion machines. Because when the room is small, the stakes get higher, the conversations get deeper, and the pipeline gets real. If you want to win business, don’t just go where everyone is. Go where real conversations happen. Or create those environments yourself. Thanks as always to Nooks, Capchase, and TigerEye for their continued partnership in creating these types of environments, including this one last night in Salt Lake City!

Want to make networking easier and more productive? Bring a wingperson. Here’s the truth. Most professionals dread walking into a room full of strangers. It can feel awkward, forced, or just like a waste of time. But it doesn’t have to be that way. When you network with a friend or colleague by your side, the whole game changes. Conversations flow more naturally. Introductions happen faster. You both come away with more value. The photo is of John Alfonsi, CPA, Allison Cummins and me working the room at a financial conference. Three professionals. One simple goal. Help each other make meaningful connections. That’s the power of networking in teams. Here’s how you can make it work. First, pick the right partner. Choose someone you trust. Someone who knows your business well. Someone who can speak about you the way you’d speak about yourself. If they can tell a story about how you helped someone, that’s even better. Second, meet before the event. Spend ten minutes reviewing who you each want to meet. Talk through your goals. Share a couple of examples of the ideal introduction. The more specific you are, the easier it will be for your wingperson to help you connect. Third, work the room together. Approach small groups and introduce each other. Let your partner brag on your behalf. Say something like, “You two should meet. John is the guy you call when the numbers matter most.” This kind of third-party endorsement builds instant trust. Fourth, watch for opportunities. If your wingperson is in a conversation that seems like a fit for you, they can loop you in. You do the same for them. You’re each other’s radar for the entire event. Fifth, debrief after the event. Grab a coffee or schedule a call to share the highlights. Talk through who you met and how you might follow up. Thank each other for the support. Offer to make follow-up introductions if it makes sense. Networking becomes easier when you’re not doing it alone. It becomes more fun. It becomes more productive. You’ll meet more people. You’ll have deeper conversations. And you’ll leave the room with more real connections. This works at formal networking meetings. It works at casual events. It even works in a Zoom breakout room. The goal is the same. Show up with someone who has your back and be that person for them too. So next time you’re invited to a networking event, bring a wingperson. Walk in with a plan. Work the room like a team. Then watch what happens. Real relationships grow faster when we grow them together.

People are wasting their time & money at conferences. If you aren’t investing in hosted meetings, then I guess you’re just hoping to “bump” into your ideal prospects? Or maybe you’re spending tens of thousands of dollars on a booth. Nah, not for me. Everyone knows I’m the “event queen”, always on the move. From attending conferences to hosting dinners. The magic of events is that they cut through the noise of endless emails and bring people together in person. Recently, I've been investing heavily in hosted meetings, my new favorite approach to event networking. These were created by Caroline Farley, who initially created the software for Shoptalk. She has since licensed it to other events like SubSummit and The Lead. Here’s why hosted meetings are incredible: Hosted meetings are double opt-in. This means vendors (like Brij & software companies) pay to secure a set number of pre-scheduled meetings. Both parties must opt in – so it’s beneficial for both the merchants and the service providers. Unlike traditional booths, which are costly and hard to guarantee ROI from, hosted meetings are targeted and efficient. Merchants’ tickets are subsidized, but they’re required to take a certain number of meetings. They get to choose these meetings, making it ideal for everyone involved. Instead of wandering around hoping for a chance connection, we’re matched through an advanced algorithm based on shared interests and needs. This alignment makes it much easier to calculate a clear ROI and ensure everyone’s time is well-spent. For anyone looking to make meaningful, productive connections at events, hosted meetings are the way to go. What do you think about hosted meetings? Let me know in the comments! Here are the people who I met with at Shoptalk: Kris Ivicic, Weston Clark, Steven Yde, Steven Catanzaro, Kate Fannin, Dipti Warner, Mariana Rodrigues, William Heinzmann, Grant De Waal-Dubla, Henrique Boscolo, Ignacio D., Adam Niedling, Brian L. & Naomi Oriol #hostedmeetings #events #futureofnetworking