Event Feedback Collection

Getting the right feedback will transform your job as a PM. More scalability, better user engagement, and growth. But most PMs don’t know how to do it right. Here’s the Feedback Engine I’ve used to ship highly engaging products at unicorns & large organizations: — Right feedback can literally transform your product and company. At Apollo, we launched a contact enrichment feature. Feedback showed users loved its accuracy, but... They needed bulk processing. We shipped it and had a 40% increase in user engagement. Here’s how to get it right: — 𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Most PMs get this wrong. They collect feedback randomly with no system or strategy. But remember: your output is only as good as your input. And if your input is messy, it will only lead you astray. Here’s how to collect feedback strategically: → Diversify your sources: customer interviews, support tickets, sales calls, social media & community forums, etc. → Be systematic: track feedback across channels consistently. → Close the loop: confirm your understanding with users to avoid misinterpretation. — 𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Analyzing feedback is like building the foundation of a skyscraper. If it’s shaky, your decisions will crumble. So don’t rush through it. Dive deep to identify patterns that will guide your actions in the right direction. Here’s how: Aggregate feedback → pull data from all sources into one place. Spot themes → look for recurring pain points, feature requests, or frustrations. Quantify impact → how often does an issue occur? Map risks → classify issues by severity and potential business impact. — 𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗔𝗰𝘁 𝗼𝗻 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 Now comes the exciting part: turning insights into action. Execution here can make or break everything. Do it right, and you’ll ship features users love. Mess it up, and you’ll waste time, effort, and resources. Here’s how to execute effectively: Prioritize ruthlessly → focus on high-impact, low-effort changes first. Assign ownership → make sure every action has a responsible owner. Set validation loops → build mechanisms to test and validate changes. Stay agile → be ready to pivot if feedback reveals new priorities. — 𝗦𝘁𝗮𝗴𝗲 𝟰: 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 What can’t be measured, can’t be improved. If your metrics don’t move, something went wrong. Either the feedback was flawed, or your solution didn’t land. Here’s how to measure: → Set KPIs for success, like user engagement, adoption rates, or risk reduction. → Track metrics post-launch to catch issues early. → Iterate quickly and keep on improving on feedback. — In a nutshell... It creates a cycle that drives growth and reduces risk: → Collect feedback strategically. → Analyze it deeply for actionable insights. → Act on it with precision. → Measure its impact and iterate. — P.S. How do you collect and implement feedback?

Every company says they listen to customers. But most just hear them. There's a difference. After spending years building feedback loops, here's what I've learned: Feedback isn't about collecting data. It's about creating change. Most companies fail at feedback because: - They send random surveys - They collect scattered feedback - They store insights in silos - They never close the loop The result? Frustrated customers. Missed opportunities. Lost revenue. Here's how to build real feedback loops: 1. Gather feedback intelligently - NPS isn't enough - CSAT tells half the story - One channel never works Instead: - Run targeted post-interaction surveys - Conduct deep-dive customer interviews - Analyze product usage patterns - Monitor support conversations - Build customer advisory boards - Track social mentions 2. Create a single source of truth - Consolidate feedback from everywhere - Tag and categorize insights - Track trends over time - Make it accessible to everyone 3. Turn feedback into action - Prioritize based on impact - Align with business goals - Create clear ownership - Set implementation timelines But here's the most important part: Close the loop. When customers give feedback: - Acknowledge it immediately - Update them on progress - Show them implemented changes - Demonstrate their impact The biggest mistakes I see: Feedback Overload: - Collecting too much data - No clear action plan - Analysis paralysis Biased Collection: - Listening to the loudest voices - Ignoring silent majority - Over-indexing on complaints Slow Response: - Taking months to act - No progress updates - Lost customer trust Remember: Good feedback loops aren't about tools. They're about trust. Every piece of feedback is a customer saying: "I care enough to help you improve." Don't waste that trust. The best companies don't just collect feedback. They turn it into visible change. They show customers their voice matters. They build trust through action. Start small: 1. Pick one feedback channel 2. Create a clear process 3. Act quickly on insights 4. Show results 5. Scale what works Your customers are talking. Are you really listening? More importantly, are you acting? What's your approach to customer feedback? How do you close the loop? ------------------ ▶️ Want to see more content like this and also connect with other CS & SaaS enthusiasts? You should join Tidbits. We do short round-ups a few times a week to help you learn what it takes to be a top-notch customer success professional. Join 1999+ community members! 💥 [link in the comments section]

We’ve helped over 3,000,000 attendees check in to events. Here’s what we learned. 1. Coach the check-in staff on how to greet attendees. That’s far more important than how to use the tech. 2. A 2-5 minute line is a good thing. Attendees chat. It warms up the ‘networking juice’. 3. Create a 'service desk' AND put it off to the side. Get people with issues out of line. 4. Let attendees make basic edits from the Kiosk - it will reduce service desk requests by 90%. 5. Make sure your platform supports offline check-in if the internet does go down. 6. If you have a big reg area, have little flags that check-in staff can raise if they need a printer tech to come over and restock. 7. Pre-printing the stock significantly increases print speed onsite. 8. The biggest attendee experience improvements came from events that consolidated registration and badge printing into a single platform. E.g. Accelevents 9. Look for what could go wrong. Story - we were running check-in for an event with 40 kiosks. The power strips were daisy-chained together. One of the check-in staff had a busy foot that unplugged the extension cord TWICE and took out half the printers. 10. Design your badges and do your test prints at least 30 days in advance but still order at least 100 badges for test prints on site. 11. Test crazy-long names, companies, and job titles on your badges. Your badge software should automatically adjust the font size to prevent text wrap. 12. Different roles require different colored shirts. Much easier to find help and route attendees. E.g. Service desk, printer tech, decision maker. 13. Have a plan for walk-ins. 14. Make sure everyone knows who can make executive decisions AND how to find that person. 15. Have a backup for 👆. Reminder: On event day, you can’t do everything. Empower your team to make decisions. There isn’t time to ‘find you’. And finally- Have fun. Attendees pick up on your energy. What did I miss? #events #eventmanagement #eventmarketing

Like a medical diagnosis, criticism in the workplace serves to pinpoint problems, inefficiencies, or shortcomings. It highlights areas that require attention, whether in individual performance, team dynamics, or organizational processes. However, criticism that stops at identification, without providing a roadmap for improvement, is incomplete. It can lead to frustration, demotivation, and a sense of aimlessness, akin to a patient knowing their ailment but having no means to cure it. The transition from merely diagnosing to offering a treatment plan in the business context involves providing actionable feedback. This step requires skill, empathy, and a deep understanding of the individual or the situation at hand. Actionable feedback is specific, achievable, and relevant. It not only points out the area of concern but also offers practical steps, resources, or guidance on how to rectify the issue. This approach transforms criticism from a potentially negative interaction into a constructive and empowering one. Incorporating actionable plans into criticism yields multiple benefits. For employees, it provides a clear path to improvement and facilitates growth. For teams, it encourages a culture of continuous improvement, collaboration, and open communication. And for organizations, it leads to improved results and a competitive edge. Implementing this approach is not without its challenges. It requires a culture that values open communication and continuous learning. Leaders and managers must be trained to provide balanced feedback that is both honest and constructive. Additionally, there must be an understanding that the 'treatment plan' might require adjustments and flexibility, as every professional scenario is unique. The takeaways ... [1] When offering criticism, accompany it with a specific, measurable action plan. For instance, if an employee's performance is lacking in a certain area, don't just highlight the problem; provide clear, achievable goals and a timeline for improvement. Offer resources, if needed. [2] Constructive criticism should not be a one-way street. Encourage employees to engage in the feedback process actively. This can be achieved by asking them for their input on potential solutions or improvements. Such an approach not only empowers the employees but also builds a culture of mutual respect and collaborative problem-solving. [3] Criticism and action plans are not a 'set it and forget it' scenario. Regular follow-ups are crucial to ensure that the action plan is being implemented and to assess its effectiveness. [4] Recognizing and acknowledging progress is equally important, as it reinforces positive behavior and outcomes, leading to sustained improvement and development. ✅ Share this to your network ✅ Follow me on LinkedIn for expert insights ★ DM me for a conversation to learn how we can help you grow & succeed #business #people #leadership #management #growth #success #feedback #communication

Stakeholder Satisfaction: If You’re Not Measuring It, You’re Guessing __________________________________________________________________________________ Are you 100% confident that your stakeholders are happy? If you're not keeping a constant eye on their satisfaction levels, you are shooting in the dark. And let's be honest, that's not gonna end well, is it? Managing stakeholders isn't just a numbers game. It's about making sure every person at the table feels seen, heard, and in sync. If they don’t align, you can go all out and still find yourself with a disappointing outcome. The Big Misstep Most Managers Make 👉 They Focus on Outputs, Not Outcomes: Completing tasks is enough. Think again, is it ? If stakeholders aren’t satisfied with how you deliver, you’re losing their trust. 👉 They Don’t Ask the Hard Questions: Managers often dread feedback as it may uncover uncomfortable realities. However, the truth doesn’t disappear by ignoring it. 👉 They Measure Satisfaction by Silence: No complaints? You should worry. Silence often signals disengagement—not approval. Simple Methods to Measure Stakeholder Satisfaction ✅ Pulse Surveys: Use concise, focused surveys to collect valuable insights. Ask questions like: “How satisfied are you with the clarity of my communication?” “Am I meeting your expectations on deliverables?” ✅ One-on-One Check-Ins: Don't shy away from those heart-to-hearts with your main stakeholders. Just throwing out a, "Hey, where can I step up my game?" is a sure shot step to some good strategic conversation. ✅ Stakeholder Scorecards: Have a scoring system to evaluate the quality of relationships using criteria such as trust, responsiveness, and alignment with objectives. ✅ Analyze Behaviors, Not Just Words: Read the room. Are stakeholders proactively engaging with you, or do they seem distant and unresponsive? ✅ Feedback Loops: Clearly demonstrate that feedback results in change. When stakeholders notice that you are implementing changes basis their feedback, they are more engaged. As an executive coach, I coach managers that stakeholder satisfaction isn’t a one-time achievement—it’s a dynamic process. Measuring it consistently allows you to adapt, align, and lead with impact. Stakeholders play a huge part in your corporate success. The Bottom Line If you're not assessing stakeholder satisfaction, you're risking important relationships. Take charge, gather the necessary data, and ensure that every interaction is meaningful.

TIP 5: Look Back in Order to Move Forward In our advancement world, we’re so busy moving on to the next thing that we don’t always pause to reflect on what we’ve done, celebrate what went well, and consider what we’ll do differently in the future. To help build learning into your event and project process, build in time for a retrospective review. A retrospective review (also called an after action review) is a learning method to reflect on performance, using guided questions for group discussion. When I lead executive leadership teams through a retrospective review, we spend time evaluating and learning—so we can continue to improve the organization. It doesn’t have to take a long time for the discussion and it can help inform the organization’s future plans. I get that your time as leaders as limited. Here’s the thing: People determine the success of a project with or without a retrospective review. They’re just having the conversation in the hallway or with a few people, rather than the full group. Use a retrospective review as a space for learning and building community. Here’s how to put it into practice: Build a 30-minute retrospective review into a project timeline, or schedule time for the review after a challenging situation at work. Treat the meeting like a professional development session where everyone can contribute. Ask questions such as: 💡 What went better than expected? 💡 What didn’t go as hoped or planned? 💡 What do we want to replicate (or not) for next time? Then, maintain the meeting notes in a repository where they can be referred back to again—so history only repeats itself in the best ways. After all, an organization is only as good as how they apply what they’ve learned going forward. ___ This is the final tip in a series I’m sharing all this week on how to build learning into your workday and grow your team’s skills—without adding more work to your plate. Reach out to learn more about how I can help your advancement team build a learning mindset and strengthen your company’s organizational culture—to build the foundation for your fundraising success.

That’s the thing about feedback—you can’t just ask for it once and call it a day. I learned this the hard way. Early on, I’d send out surveys after product launches, thinking I was doing enough. But here’s what happened: responses trickled in, and the insights felt either outdated or too general by the time we acted on them. It hit me: feedback isn’t a one-time event—it’s an ongoing process, and that’s where feedback loops come into play. A feedback loop is a system where you consistently collect, analyze, and act on customer insights. It’s not just about gathering input but creating an ongoing dialogue that shapes your product, service, or messaging architecture in real-time. When done right, feedback loops build emotional resonance with your audience. They show customers you’re not just listening—you’re evolving based on what they need. How can you build effective feedback loops? → Embed feedback opportunities into the customer journey: Don’t wait until the end of a cycle to ask for input. Include feedback points within key moments—like after onboarding, post-purchase, or following customer support interactions. These micro-moments keep the loop alive and relevant. → Leverage multiple channels for input: People share feedback differently. Use a mix of surveys, live chat, community polls, and social media listening to capture diverse perspectives. This enriches your feedback loop with varied insights. → Automate small, actionable nudges: Implement automated follow-ups asking users to rate their experience or suggest improvements. This not only gathers real-time data but also fosters a culture of continuous improvement. But here’s the challenge—feedback loops can easily become overwhelming. When you’re swimming in data, it’s tough to decide what to act on, and there’s always the risk of analysis paralysis. Here’s how you manage it: → Define the building blocks of useful feedback: Prioritize feedback that aligns with your brand’s goals or messaging architecture. Not every suggestion needs action—focus on trends that impact customer experience or growth. → Close the loop publicly: When customers see their input being acted upon, they feel heard. Announce product improvements or service changes driven by customer feedback. It builds trust and strengthens emotional resonance. → Involve your team in the loop: Feedback isn’t just for customer support or marketing—it’s a company-wide asset. Use feedback loops to align cross-functional teams, ensuring insights flow seamlessly between product, marketing, and operations. When feedback becomes a living system, it shifts from being a reactive task to a proactive strategy. It’s not just about gathering opinions—it’s about creating a continuous conversation that shapes your brand in real-time. And as we’ve learned, that’s where real value lies—building something dynamic, adaptive, and truly connected to your audience. #storytelling #marketing #customermarketing

🎯 Yesterday’s YPO Germany–Switzerland–Austria Day Chair training turned big ideas into how we actually do it. Amazing insights that make it look so easy but are super hard to execute like a pro. Plus these are frameworks you can (and should) use for any meeting, company event or client workshop. What landed for me: 🪑 The Three-Legged Stool (make every event stand): 📚 Learning — design for actionable takeaways (not keynotes-for-show) 🤝 Networking — engineer peer exchange (tables, rotations, F2F moments) 🎯 Experiencing — offsites/socials that anchor memory & momentum 🧭 E-CODE in practice (not on a slide): 👥 Engage Peers: create a safe haven; use member expertise & peer-to-peer formats 💥 Compel Content: clear outcomes, diverse voices, thought-provoking activities 🧠 Open Minds: multi-sensory, whole-person learning; challenge assumptions 🏁 Deliver Value: know the audience; exceed expectations in planning & follow-through 🌟 Extraordinary Resources: the right facilitators, venues, and tools to lift the bar 🛠️ Sell the event like a pro (the 60-sec Elevator Pitch): ❌ Don’t speak too fast / cram 15 minutes into 1 ❌ Ditch jargon & acronyms—make it understandable ✅ Practice until conversational (human > robotic) ✅ Actually use the pitch to do targeted follow-ups 🔁 Close the loop (so learning compounds): ✚/Δ Plus/Delta at the end → what worked / what to improve 🧪 Separate content feedback from logistics → cleaner signal for next time Events aren’t “nice to have” — they’re our engagement engine for peer-to-peer exchange and new ideas. Proud of this learning group and grateful for an excellent facilitation. 👥 I’ll tag our facilitator and the team on the photo. 👉 Question: What’s one detail you’ve used to turn a good event into a transformational one? #YPO #GSA #Learning #EventDesign #ECODE #Community #BetterLeadersThroughLifelongLearning

Stop Sponsoring Events Just for glossy photos — Start Demanding Real Data Too many brands are throwing money at events without a clue about the ROI. They’re happy with a slick reel, a few polished photos, and a flashy logo plastered across the venue. But the real question isn’t how good it looks—it’s whether it’s actually working.  Shiny Content Isn’t ROI   Here’s what brands should be asking for: hard data. Who exactly is attending these events? Where are they from, what age group are they in, and—here’s the kicker—how many of them are even familiar with the brand? If brands only care about surface-level content, they’re missing the whole point. Data-driven sponsorship means diving into the demographics, geographics, and psychographics of event attendees, which tells you if you’re actually reaching your target audience or just the most conveniently available crowd. Brand Awareness and Perception  Knowing how people feel about your brand matters more than a photo op. Events should be providing detailed analytics on brand awareness and brand perception—both before and after. If you’re a CPG brand, it goes further: are people even trying your product? Do they like it? Do they care? We’re talking about behavior metrics. Events shouldn’t just be content factories; they should be a platform for tracking real engagement and gauging whether your product is making a memorable impact. The Problem with Just Showing Up Here’s where many brands fall short: they’re okay with just “being there.” They put their name on a festival banner without any plan to dig into the details of what that exposure means. A big logo on a stage is nice, but if it’s not moving the needle, it’s nothing more than an expensive placeholder. If you’re not taking the time to measure how attendees actually interact with your brand, you might as well be invisible. Demand Data or Don’t Bother   To fix this, marketing leaders need to make data a non-negotiable part of any sponsorship deal. Before signing on, get specific about the analytics you expect. Whether it’s demographic insights, behavior tracking, or post-event follow-ups, know exactly what you’re getting and make sure it aligns with your goals. It’s time to prioritize substance over appearance and demand data that tells you whether your sponsorship dollars are really working. What to do about this nonsense? In today’s world, event sponsorship without data is just noise and wasted cash. It’s time to demand more than glossy photos. Get the insights, understand your impact, and make sure your brand is getting more than just a fleeting spot on someone’s Instagram feed. When done right, event sponsorship can be transformative—but only if it’s backed by data that actually means something.

Events are noisy. We turn them into signal... At most conferences, a few things are predictable: Panels say “we need to collaborate more” Sponsors hand out coffee or tote bags Feedback surveys go largely ignored So we asked a different question: What if we could turn every session into structured, actionable insight? We’re rolling out Lorefully again at a major industry event in November - this time, as AI Partner (not just the “cool tech at the back of the room”). Here’s what’s different: 🎤 Live audio is transcribed, analysed, summarised 🤳 Attendees scan a single QR code to share thoughts - no app, no faff 📊 Sponsors get real audience feedback, not guesswork ⚡ Organisers get same-day reports, not weeks of “we’ll get back to you” 📚 Attendees get something better than a branded lanyard: actual insight We’ve gone from being a nice-to-have to the “slido on acid” (their words, not mine - though I might put it on the pitch deck). The goal? To make every event more valuable - not just while you’re in the room, but after you’ve left it. If you’re running events, sponsoring them, or wondering what the future of conferences looks like with AI - let’s talk.