I spotted something striking while compiling Class Central's Most Popular Courses of 2024 [1]. Can you spot it? Look closely at the institutions column. Only 2 out of the top 20 new courses are from universities (Howard and Rice). The rest? All corporate courses from tech giants like Google, IBM, Microsoft, and NVIDIA. Remember the Year of the MOOC [2] ? It was all about bringing university education online. Now, the landscape has shifted dramatically. IBM alone has 8 courses in the top 20! Some other interesting patterns: - Google's AI Essentials is dominating with 915K enrollments, accounting for 20% of all new course enrollments - Rice University's Immunology course is the only non-job-skills focused course in the top 20 - Heavy focus on AI, cybersecurity, and data across the board And it's not just Coursera - I've seen similar patterns across other providers (though not as prominent as Coursera), and I plan to write a detailed analysis of this phenomenon. Please engage with the post so that I have the motivation to finish my analysis 😊 [1] https://lnkd.in/g6SqCwkF [2] https://lnkd.in/gMP6wNHJ
Online Course Market Trends
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Summary
The term “online-course-market-trends” refers to the shifting patterns and developments in how online courses are designed, delivered, and adopted by learners and institutions in higher education and corporate environments. Recent data shows a significant move toward corporate-led course offerings, broader adoption among smaller colleges, and a growing preference for fully online learning models.
- Monitor corporate shifts: Pay attention to the rise of tech companies creating popular job-focused courses, as these are outpacing traditional university offerings in enrollment numbers.
- Track enrollment growth: Notice that more students are choosing fully online programs, with even small and mid-sized institutions experiencing rapid increases in online course participation.
- Adapt to innovation: Encourage institutions to invest in instructional design and faculty development to keep pace with advances like AI-enabled learning and changing student expectations.
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New post by Glenda Morgan with lots of new online education data Market Concentration in US Online Learning An update and a longitudinal view By looking at the data across time we got a deeper and more nuanced view of how market concentration in online learning is changing and what drivers might be behind those changes. Market concentration reflects broader market dynamics and are deeply affected by the rise and decline of the larger providers in each sector of the market. Market concentration in Fall 2023 Looking at the data for exclusively online enrollments in Fall 2023 for undergrad and grad degrees combined, can see more of the patterns involved. This chart shows exclusive distance ed (DE), or fully online programs, for each of the largest-enrollment institutions, and a separate trend line (shown in black circles) representing the running total of market share. WGU exclusive DE enrollments represent 3.7% of all exclusive DE enrollments, SNHU adds 3.5% (total of 7.2%), U of Phoenix adds 2.0% (total of 9.2%), etc, etc. The top 10 institutions have 17.8% of market share. https://lnkd.in/gUZ86skH
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In 2025, Richard Garrett predicts for the first time, the number of fully online undergraduates will surpass those enrolled in no online classes. This trend extends beyond large online universities to medium and small master's-level institutions and baccalaureate colleges, showcasing a 10% growth in fully online undergraduates, making up over a fifth of all undergraduates in 2022/23. Additionally, 45% of undergraduates have taken at least one online class, marking a 10-percentage point increase over four years, while the cohort of students not taking any online classes has decreased by 38%. To enhance online courses beyond limited experiences, schools need to invest in instructional design and faculty development. The emergence of AI-enabled online learning poses challenges such as potentially diminishing student autonomy and altering traditional faculty roles if higher education leaders fail to strategize effectively. Online learning is reshaping undergraduate education on a large scale, with implications that are still unfolding. The evolving landscape underscores the need for institutions to adapt and innovate to meet the changing demands and expectations of students in this digital era. Encoura #OnlineUndergrad #UndergraduateEnrollment #OnlineLearning #HigherEdTrends #DigitalEducation #InstructionalDesign #FacultyDevelopment #EdTech #OnlineUndergraduates https://lnkd.in/g3AhwVPs