Audience Heatmap Tools

I recently worked with a client who was struggling to convert website visitors into paying customers. To address this issue, I implemented a CRO strategy using Crazy Egg powerful heatmap and scrollmap tools. Analyzing User Behavior: By using Crazy Egg's heatmaps, I was able to visualize where users were clicking and scrolling on the website. This provided valuable insights into how users were interacting with the content and identifying areas where they were getting stuck. Identifying Pain Points: Through scrollmaps, I discovered that many users were abandoning the checkout process before completing their purchase. This indicated a potential friction point in the conversion funnel. Making Data-Driven Improvements: Armed with these insights, I made several changes to the website: Simplifying the checkout process: By removing unnecessary fields and offering multiple payment options, we reduced cart abandonment rates. Improving product page design: We redesigned the product pages to highlight key features and benefits more effectively. Adding a clear call to action: A prominent and persuasive call to action encouraged users to take the desired action. The Results: These changes resulted in a 42% increase in revenue within just a few months. By understanding how users were interacting with the website and addressing their pain points, we were able to create a more user-friendly and effective experience. Have you used Crazy Egg or similar tools to optimize your website's conversion rate?

Your audience is already telling you what they want. You just need the right tools to listen. Heatmaps and user behavior tools like Microsoft Clarity and Hotjar might hold the answer.  These tools give you a behind-the-scenes look at what your visitors are clicking on, where they’re scrolling, and where they drop off. Here's an example to put this in perspective: I used a click map to analyze which part of our website was drawing the most attention.  Was it our services? Nope.  The team page? Still no.  It was the case studies!  People wanted more real-world proof of what we could do.  And guess what?  We had plenty of case studies, we just hadn’t published enough.  This simple insight helped us double down on what really mattered to our audience. We managed to connect with them and give them exactly what they needed.  Whether it's more detailed product info or easier navigation, these behavior tools can help you prioritize changes that will have a massive impact on your CRO. So, what’s the most-clicked element on your website?

You’ve got five layout options. You can’t test them all. So what now? Design is full of micro-decisions — and most of them happen without a dedicated research phase. Sometimes it’s time pressure. Sometimes it’s budget. Sometimes you’re working solo and just need to move. But here’s the challenge: speed shouldn’t come at the cost of rigor. And tools shouldn’t become excuses to skip research entirely. That’s why I’ve been experimenting with predictive design tools like Attention Insight's Visual Usability Checker plugin for Figma — not to replace research, but to sharpen early decisions. It gives you heatmaps, clarity scores, and attention data in seconds, simulating how users might engage with different layouts. For example: Which version draws attention to your CTA faster? Which feels more balanced at first glance? It’s not a final verdict. It’s an input — one that can help you filter out weaker directions and walk into testing more prepared. Especially helpful when you’re working solo but still valuable when you’re working in a team and want to prioritize what you show and share. 👇 Try it for yourself in the comments — and let me know if you’re using tools like this in your process yet.