Digital Content Curation

Most companies are sitting on a goldmine of content they'll never use. It's a paradox. We're tasked with creating learning experiences, but we're already drowning in a sea of existing content: webinars, PDFs, videos, and knowledge bases. Your team isn't looking for more content. They're looking for the right content. The good news? If your organization has already invested in a Content Management System (CMS), Digital Asset Management (DAM), or a single-source publishing system, you are miles ahead of the competition. You've already done the hard work of creating structured repositories with rich metadata. This structure is rocket fuel for Generative AI, making it dramatically easier to transform those assets into personalized learning experiences. The old model of manually creating static, one-size-fits-all courses is broken. The future isn't about being a content creator. It's about being a content architect, and AI is the new toolkit. It’s a two-part system: 1. AI-Powered Curation This is about finding the right content at the right time. Instead of manually searching, AI can instantly: ▪️Discover relevant assets from across your entire organization. ▪️Organize them into logical paths. ▪️Deliver the precise answer a learner needs, exactly when they need it. 2. AI-Powered Adaptation This is about transforming that content to meet diverse needs. Once AI finds the right asset, it can instantly: ▪️Translate it into dozens of different languages for a global team. ▪️Convert its format—turning a dense document into a summary, an audio file for a commute, or a short instructional video. ▪️Personalize the information to an individual’s specific role, skill gaps, and career goals. Our role is shifting from building courses to designing intelligent systems. Systems that leverage existing assets to create truly personalized, on-demand learning experiences. How is your organization preparing to shift from static content libraries to dynamic, AI-powered learning environments?

Content libraries have the opportunity to be one of our biggest helping hands or our biggest downfall! Transforming your eLearning content library isn't just about flooding users with endless options—it's about guiding them towards meaningful learning experiences. Imagine offering career advice by merely pointing to Google; it's there, but without direction, it's overwhelming and ineffective. Recently I spoke at the L&D Summit conference and touched upon the fact that in today's landscape, the abundance of eLearning resources can paradoxically hinder rather than help. The sheer volume leads to confusion and disengagement, undermining the effectiveness of our initiatives. To remedy this, we need to prioritize quality over quantity. Curating content with clear learning objectives in mind ensures each piece serves a purpose, driving learners towards their goals. Here's how we can navigate this shift: 📋 Define objectives: Clearly outline what learners need to know, focusing our content selection. 👍 Prioritize relevance: Select content that directly addresses these objectives, ensuring it resonates with our audience. ❓ Seek feedback: Understand learners' preferences and needs to refine our curation process continually. 💻 Embrace microlearning: Break content into digestible modules, facilitating easier consumption and retention. 📈 Evaluate continuously: Regularly assess content effectiveness, replacing outdated materials with valuable resources. Throughout all of this, we need to focus also on our communication straetgy and how you market our learning to ensure that our learner’s not only have awareness of our offerings but also they are enthusiastic to utilise them. By embracing these strategies, we can transform our libraries into curated ecosystems, empowering learners with targeted knowledge. It's not about the quantity of content, but the impact it has on growth and development. #curation #contentcuration #contentlibrary

Are you drowning in content but struggling to create effective learning experiences? 🌊📚 Introducing the C.U.R.A.T.E.D. model - your lifeline for content curation in L&D! Here's how to master content curation: 1. Clarify objectives based on learner needs 2. Unearth relevant content from diverse sources 3. Review and refine for accuracy and engagement 4. Arrange content systematically for easy navigation 5. Transform presentation for optimal user experience 6. Engage learners through interactivity and feedback 7. Develop and deliver with ongoing improvements Remember: Great L&D professionals are expert curators at heart! 🔑 Key takeaway: The C.U.R.A.T.E.D. model isn't just a strategy - it's a philosophy for creating impactful learning experiences. Want to dive deeper? Check out the model here: https://lnkd.in/gBGmTURp What's your biggest challenge in content curation? Share below! 👇

Are we drowning in a sea of content… or are we just missing the lighthouses? Interviewing Silicon Valley Legend Guy Kawasaki for The Non-Obvious Show inspired me to revisit my approach to social media. During our chat about his social media strategy, Guy shared his direct perspective: "I don't consider myself much of a social media content creator. I consider myself a curator… My role is to find interesting, useful stories that other people have written and promote them." In our digital age, the art of curation is more crucial than ever. When done properly (with full attribution and respect for the original creator!) curation can: ➡️ Cut through the noise, helping people find what matters. ➡️Add valuable context and spur innovation by connecting seemingly separate dots. ➡️ Build trust and credibility by consistently sharing high-quality content. ➡️ Amplify diverse voices, helping important messages reach wider audiences. Guy's focus on curation, despite being a renowned author and speaker, underscores its importance. Even as we strive to create original content, we shouldn't underestimate the value of thoughtfully sharing others' ideas. How about you? Are you more of a creator, a curator, or both? And how might embracing curation change your professional impact?  _________ To listen to the full episode and my interview with Guy, click here:  https://lnkd.in/etkihhXx