Using Social Proof To Encourage Cart Completion

Let’s talk about the abandoned cart flow you think is working. Most brands set it up once and forget it. • Email 1: “Forgot something?” • Email 2: “Still thinking about it?” • Email 3: “Here’s 10% off” Let me translate: • Email 1: “We noticed you ghosted us” • Email 2: “Please come back” • Email 3: “Fine, we’ll bribe you” That’s not strategy. That’s panic. Here’s what to do instead: Email 1 → “You were close… Here’s what makes this product worth it” (Use testimonials, benefits, outcomes) Email 2 → “Still unsure? Here’s what people love after 30 days” (Use review data, social proof, or a UGC video) Email 3 → “Want help choosing the right product?” (Offer chat, quiz, or recommendation engine) And only THEN… if they still haven’t bought? Email 4 → “We’ve saved your cart — here’s a little something if you’re ready” (But use conditional logic so high AOV buyers get a different incentive than low AOV ones) Your abandoned cart should sell the product, not beg for the sale..

Most brands ignore the highest-converting content on their site. The content they don’t create. → Reviews → Testimonials → Customer posts Before someone hits “Buy,” they’re not looking for clever copy. They’re looking for proof. “Did someone like me buy this?” “Did it actually work?” “Can I trust this brand to deliver?” That moment of hesitation?  That’s where the cart gets abandoned. Not because the price is too high. Not because the site is slow. But because trust wasn’t there. UGC turns hesitation into conviction. It answers objections before your team even sees them. And most brands are still sleeping on it. Here’s how to flip that: → Ask for reviews after every purchase → Repost social proof with context → Use real customer language on product pages → Turn testimonials into keyword-rich content Don’t just tell people it works. Show them someone like them already bought.

People trust people. Not brands. You can say your product is amazing a hundred times. Or… you can let your customers say it once. And that’s why the 𝗥𝗲𝘃𝗶𝗲𝘄 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗲𝗺𝗮𝗶𝗹 works so well. 📌 The Setup: Send it to engaged subscribers—people who have opened or clicked an email or SMS in the last 60 days (or just signed up). They’re already interested. They just need a nudge. 📌 The Strategy: Drop a glowing review right into their inbox. ✅ A short, powerful testimonial. ✅ A hero image of the featured product. ✅ A simple “See why everyone’s raving” button. No clutter. No fluff. Just social proof doing what it does best. Here’s why it works: People trust 𝗿𝗲𝗮𝗹 people. They want to hear from buyers who’ve already been there, done that, and loved it. A single review can turn hesitation into action. A single quote can push them from “Maybe later” to “Take my money.” And if you layer in urgency (limited stock, trending, last chance to buy)? You’ve got a 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗺𝗮𝗴𝗻𝗲𝘁. So, the next time you’re crafting an email… Skip the sales pitch. Let your happiest customers sell for you. Are you leveraging social proof in your email flows? #emailmarketing #ecommerce #growth #Shopify #Klaviyo

“Oh no, not another post about abandoned cart flows…” Hear me out We changed the way we structure the flow for our 7 and 8-figure DTC clients, And let me just say, the numbers are looking incredible Let me break it down for you all Email#1: Cart Reminder So your customer went through all the trouble of browsing through your products, selecting one for their cart, and then poof! They’re gone…… Don’t just assume they didn’t want the product. Life gets busy, maybe they got a phone call at that exact moment or their laptop died. Regardless, make sure you’re sending them a reminder that they have something in their cart and that your product is worth buying. You’ll be surprised at how many people may have forgotten. Email#2: Social Proof + Reviews 89% of consumers say that they thoroughly look through reviews before buying something. And 49% of consumers consider positive reviews one of their top three influences for purchasing a product. Add reviews, and showcase influencers vouching for your product. Your customers are much more likely to purchase after they've seen someone they trust recommending and raving about it. Email#3: Can we help you out or have any questions?: Discount + Cart Reminder Sometimes, customers abandon carts because they’re straight up confused. This email is your chance to fix it. Reach out and ask if there’s anything you can help with – maybe they’re unsure about a product feature or have a question about shipping. Offer reassurance and even a discount to showcase how important of a customer they are to you. Email#4: Plain Text Reminder + Discount Reminder (48 Hours left) “Hey there, just a quick reminder – your discount is still waiting for you, but only for the next 48 hours!” No fancy graphics, just a heads-up. Simple and direct is key to creating a sense of urgency with a plain text format. The 48-hour countdown instills a bit of FOMO which everyone responds quickly to. Email#5: Final Day to utilize your discount + cart reminder (Reviews, FAQs etc... on bottom) This final email should pull out all the stops. Emphasize the urgency of the last day to use the discount and include additional reviews and FAQs to clear any remaining doubts. It’s the last push to reel your customer back in for that purchase. We live in a very attention-stealing, over-stimulating world. A lot of the time, a customer is browsing your shop while handling five different things at once. An abandoned cart isn’t the end all be all. Just use this email sequence and watch your customers run back to their cart for your products.