Reasons to Pilot TikTok Shop for Your Brand

If your brand is under $5M/yr, here’s the platform play: I’ve watched early-stage brands flop on Walmart but explode on TikTok. Why? You need to match your BRAND SIZE, PRODUCT TYPE, and GROWTH GOALS with the right platform. ❌ Walmart (unless you sell meds or Q-tips) ✅ TikTok Shop (if your product can go viral) let me break it down for you: For smaller, emerging brands (under $5M/yr on Amazon), TikTok Shop offers two massive advantages: - viral potential that Walmart simply can't match - TikTok discovery actually drives Amazon sales (a benefit Walmart rarely provides) I've watched brands with modest Amazon sales ($1-5M) struggle to gain traction on Walmart but explode overnight on TikTok. Walmart makes sense when: - You're already a larger brand ($10M+ on Amazon) - Your products are need-based rather than want-based - You sell consumables or everyday essentials Perfect example: One of our clients sells generic OTC medications (basically store-brand versions of name-brand products.) These perform very well on Walmart because customers are actively searching for cheaper options. TikTok thrives on wants, impulse, and discovery. Walmart succeeds with needs, search, and price comparison. And if you have the opportunity for a brick-and-mortar Walmart or Target placement? That's a completely different conversation. One that might be bigger than both your Amazon and TikTok numbers combined. BOTTOM LINE For most brands under $5M on Amazon with discovery-friendly products, TikTok Shop is likely your better bet for incremental growth.

Here’s why everyone is getting TikTok Shop wrong. Most brands jump in thinking it's just another sales channel like Amazon or Shopify. But after helping hundreds of brands launch on TikTok Shop, I've noticed something critical: The traditional ecom playbook isn’t working. The old approach relies on polished product photos, professional descriptions, and optimized listings. That strategy is bleeding money on TikTok Shop. Why? Because TikTok Shop isn't a marketplace… It's a content-first, creator-driven ecosystem. The brands seeing 5-10x ROI are doing something completely different: • They're partnering with 15-30 nano-creators instead of 1-2 big influencers • They're prioritizing authentic demos over professional product shots • They're letting creators tell the product story in their own voice • They're focusing on entertainment value before selling points The winning formula isn't complicated: 1. Find creators who genuinely connect with your product 2. Give them creative freedom (minimal brand guidelines) 3. Amplify the content that performs, regardless of production quality 4. Repeat with new creators weekly Start treating TikTok Shop like what it really is: A creator-driven content machine that happens to sell products. — Do you agree? Let us know below ⬇️ And follow me → Leo Limin for more insights to stay ahead of the competition. Also check out my company ↓ Joinbrands.com - Hire creators, affiliates and influencers instantly.

Tiktok Shop is an incredible opportunity for a lot of consumer brands, but few know where and how to get started. Last week I sat down with Zain Ali, founder of Zainith Agency, who lives and breathes TikTok Shop. Here’s are a few insights from our hour long convo: 1. Speed wins. TikTok expects 1–2 day fulfillment. If you can’t ship fast, you’ll struggle. 2. Price matters. $20–30 is the sweet spot to see momentum. 3. Samples are your ads. Expect to send 100–300 per month and give it 3 months before judging results. 4. The halo effect is real. Viral TikToks spike Amazon + retail sales even if you just break even on TTS. 5. Volume is the game. 200–300 creator videos/month is baseline. The biggest brands push 1,000+. 6. Creators = your engine. Outreach bots help, but re-incentivizing your top 10% of creators drives ~90% of revenue. If you want the full deep dive, check it out below: #socialmediamarketing #tiktok #cpg