Increasing Online Store Traffic

How to Leverage User-Generated Content (UGC) Introduction: User-generated content (UGC) helps brands connect authentically with audiences, as people trust peer recommendations over ads. Showcasing real user experiences builds credibility, strengthens community bonds, and turns customers into advocates, driving organic growth and engagement. Key Concepts -Social Proof: UGC demonstrates trust and recommendations, often more effective than ads. -Authenticity: Real customer content fosters trust as genuine endorsements. -Community Engagement: UGC encourages customer connection and sharing. -Content Variety: UGC provides diverse, reusable content for multiple channels. Challenges in Implementing UGC -Quality Control: Curating UGC for brand alignment can be challenging. -Permissions: Obtain creator permission to avoid legal issues. -Negative Feedback: Be prepared to manage unfavorable UGC without harming your reputation. -Incentivizing Participation: Encourage customers to share experiences through incentives. Strategies & Solutions To gather and utilize user-generated content (UGC), brands can create hashtag campaigns, run contests for product photos, and showcase testimonials on social media for credibility. Highlighting curated UGC demonstrates real product use, while repurposing it in emails and ads maximizes reach. Engaging with creators by tagging and sharing their posts strengthens connections and encourages more sharing. Benefits of Leveraging UGC User-generated content (UGC) enhances credibility and trust by showcasing authentic customer experiences, leading to higher conversion rates. It fosters brand engagement and loyalty while being cost-effective, filling content calendars without high expenses. UGC also improves SEO by generating relevant content that boosts discoverability through branded hashtags and reviews. Insights for Effective UGC Campaigns To maximize user-generated content (UGC), prioritize authenticity by encouraging customers to share genuine experiences instead of scripted or promotional ones. Monitor UGC performance by tracking metrics like engagement and conversions to understand what resonates with your audience. Additionally, create a streamlined content submission process with direct upload links or clear instructions to make it easy for users to share their content. Conclusion: User-generated content (UGC) builds social proof, fosters trust, and engages communities. By incorporating UGC into your marketing strategy, you transform customers into brand advocates, enhancing reach and connections. Utilizing hashtag campaigns, reviews, contests, and social media features encourages sharing experiences and cultivates a loyal community that spreads your brand's message organically. #UGCmarketing #brandUGC #contentstrategy #digitalmarketing #usergeneratedcontent #UGCstrategy #brandengagement #socialmediastrategy #contentcreation #UGCcommunity

We used programmatic advertising to turn $5.8K ad spend into $19.5K in revenue with a 3.36x ROAS for an 8-fig DTC brand WITHOUT website traffic retargeting. Here’s how: THE CHALLENGE: CTV ads are great for awareness but tough to track. Unlike Meta or Google, CTV doesn’t have a traditional attribution path. It's an incredible tool for generating awareness and intent, but tough to generate direct performance from without the right strategy. This is where most brands miss the mark - they stop at top-of-funnel awareness and never close the loop. THE SOLUTION: Instead of treating CTV as a standalone play, we used it to fill the top of the funnel… ...then retargeting those engaged viewers through programmatic ads across the open web. STEP 1️⃣: Ran CTV ads to build awareness and get initial audience engagement. STEP 2️⃣: Retargeted those viewers in the middle of the funnel using display & native ads, as well as retargeting through CTV again. STEP 3️⃣: Removed all bottom of funnel retargeting as to get a clear view of CTV performance without cannibalizing other ad channels' traffic. THE IMMEDIATE RESULTS: 👉$5.8K ad spend → $19.5K revenue 👉>90 purchase conversions 👉3.36x Holistic ROAS across all campaigns over a 7 day period Why This Works: 👉 CTV builds brand awareness, but without retargeting, it’s incomplete because it's hard to actually purchase through this channel - ie., it's impossible to 'click' on your TV. 👉 Retargeting those engaged users across the open web moves them further down the funnel, and allows us to be exposed to the CTV traffic in a format that can be engaged with and tracked & attributed. 👉 Retargeting CTV engaged users through CTV again increases brand awareness and recall, thereby increasing purchase intent through the same channel of original exposure. The takeaway? CTV isn’t just a top-of-funnel play. When combined with programmatic retargeting, it’s a conversion machine. You reach massive new audiences that don't exist on other platforms, and convert them across the entire web, not just social platforms. Programmatic is here to expand your marketing funnel, as well as your revenue.

In October 2021, we generated 250 sales leads in 2 hours without coding, AI, or sales expertise, and we have never looked back. Here's exactly how we’ve used webinars to generate $3M+ in pipeline since launching our company. A week after launching Chezie's ERG platform in August 2021, we hosted a simple webinar that changed everything. The idea came when we noticed most ERG content online was outdated (think black-and-white websites from 2014; it was dark out there). We saw an opportunity. Here’s our process: 1. Find your topic     Look for LinkedIn conversations in your niche. Use tools like Perplexity to research what people are actively searching for.     2. Get the right host     We reached out to my friend Morgan Matthews (she/her), who was working as a DEI Manager at Peloton at the time. Your host should either have a strong following, work at a notable company, or ideally both.      The more notable your speaker, the easier it is to drive signups.      3. Structure your event     We titled ours "From Intent to Impact: How to Get the Most Out of Your ERGs." Morgan gave a 45-minute presentation and left 15 mins for Q&A.      Keep it simple – a fireside chat format lets your host prepare answers in advance.     4. Capture leads strategically     Have attendees share key info during registration (company size, current solutions, etc.). This helps you qualify leads before the event.     5. Execute and follow up       Some tips for a smooth event:       • Host on Zoom (everyone’s familiar with it by now)   • Pay attention to which participants are most engaged   • Share recordings after via email to warm the inbox   • Focus follow-up on qualified leads      Fast-forward to today: We've hosted 60+ events and turned webinars into our #1 go-to-market channel, even as we've expanded to other strategies. If you have questions about the process, qualifying leads, or anything else around webinars as a GTM motion, comment below; I’m happy to help! 👇🏾

More traffic means nothing if you can’t turn visitors into customers. We helped an eCommerce client grow revenue by 72% and 3X’d their organic traffic along the way. Turns out, when you give users a better experience and convert them, Google will naturally send you more free traffic. Here’s exactly how we did it, and how you can too. 👇 1️⃣ Your blog should actively drive sales, not just rank. Find your top-selling products in Google Analytics. Go to Reports → Monetization → Ecommerce purchases. Sort by revenue or units sold. These are your “money” pages. Next, add contextual internal links from relevant blog posts. Link naturally within sentences using descriptive, keyword-rich anchor text. 2️⃣ Add product widgets at strategic points in your content: Place widgets in 3 key areas: - Within articles when discussing related items - Sidebar for consistent visibility - Bottom of posts for subtle promotion Try these proven widget types: - Popular/bestselling products  - Recently viewed items  - New arrivals  - Special offers/discounts  - "People also buy" recommendations Make sure your widgets have:  - Clear, clickable images  - Direct "Add to Cart" buttons when possible  - Quick view functionality 3️⃣ Keep visitors engaged with related posts sections at the end of each article. Not all your visitors will buy right away. Extract SEO value from them using related posts. WordPress users can try Contextual Related Posts plugin, while Shopify stores can use Related Blog Posts Pro. Longer site visits mean more product discovery opportunities. 4️⃣ Never use generic product descriptions. Create unique descriptions at scale with ChatGPT’s (free) Ecommerce SEO Product Description Writer. Feed in your product name, features, and what makes it different. Then enhance the output with customer-focused benefits, clear features, and FAQs. 5️⃣ Structure descriptions into scannable sections: - Brief overview for busy shoppers - Detailed info for researchers - Feature lists with practical benefits - Clean technical specs - How-to sections for complex products The key here is to give Google exactly what it wants - unique content that satisfies user intent AND converts. The result of these tweaks? • 204% increase in organic traffic (9,107 → 27,699 monthly sessions) • 72% increase in monthly revenue • 1.75x more keywords in top 10 positions (2K → 3.5K)

A simple LinkedIn Thought-Leader Ads Funnel (3-5k/mo budget) Organic content amplified by paid ads - here are the simple steps. 1. Post organically on Linkedin -Test, test, test, test - see what works and what resonates with your ICP -Ideally, you're sending 15-20 targeted connection requests a day to your ICP as well to build a targeted network -Ideally, you're engaging in the feed around you for 30 minutes a day as well 2. Discover your organic winners -Not just likes and comments but look for your posts that drive actual ICP engagement and DMs with interest in your product/service. 3. Amplify your organic success by turning your best organic posts into LinkedIn thought leader ads targeted at your ICP. -You're initial cold ads should be focused on great first impressions that clearly focus on one of the following: A. Promotional - clearly showing what you do/sell/offer and why it matters B. Pain point focused - clearly state the main pain point your clients have and how you solve it C. Results focused - clearly describe the result or impact your product/service creates 4. Launch retargeting thought leader ads (90-day retargeting) Triggers: A. Website visitors B. Company page visitors C. Engagers with your cold ads Objective = Build trust and credibility to nurture and convert your warm audience You can have more freedom in retargeting layer with a wider range of posts and topics. 5. Set up high-intent bottom of funnel triggers (30-day high-intent layer) Triggers: A. Highly engaged with your retargeting ads B. Key page views of your website (demo, pricing, contact, downloaded assets) C. 75% video views of retargeting videos D. Entered website with retargeting UTMS (meaning multiple visits) Action: Leverage conversation ads and lead gen forms for this group with strong CTAs to nudge them toward taking the next action. 6. Longer-term nurture - low-cost layer (180-day retargeting) In the 180-day retargeting layer, I like to use text, spotlight, and follower ads to stay in front of my warm prospects but let all the expensive in-feed ads drop off. This is pretty simple funnel that could be run for 5k/mo or less ad spend. Give it a try! Any questions? #linkedinads #thoughtleadership #entreprenuership

Most startups don’t fail because of bad ideas. They fail because no one knows they exist. You can have the best product, the kindest mission, and the most passionate team, But if your audience can’t find you online, it’s like building a clinic in the middle of the desert. That’s what happened with a wellness founder I worked with last year. She had an amazing offer—a digital product for hormone health that was changing lives. But her website traffic? Less than 200 visits a month. Her biggest problem? Visibility. No one was searching for her brand—because they didn’t know it existed. We didn’t fix it with ads or PR. We fixed it with a blog👩💻 ✅ We built a content bank of topics her dream clients were Googling ✅ Used long-tail keywords tied to pain points like “natural solutions for PCOS” ✅ Crafted blog posts that were part education, part empathy, and all strategy ✅ Added subtle CTAs that led readers to her digital product Fast forward 90 days: 🔹 Traffic went from 200 to 4,500+ monthly visitors 🔹 Her blog ranked above industry giants for niche topics 🔹 Sales of her digital product started rolling in—organically The best part? She stopped feeling invisible. Because now, she was showing up exactly where her customers were looking. Here’s the truth: If people are searching for solutions you already provide—and you’re not showing up—you’re missing out on revenue that could be yours. SEO blogging doesn’t just bring traffic. It builds trust, awareness, and long-term growth 📈 Want to learn how this works for wellness brands like yours? Drop “visibility” in the comments, and I’ll send you something that can help.

B2B retargeting isn’t complicated. But most marketers still get it wrong. We’ve seen teams set up ‘𝘰𝘯𝘦-𝘴𝘪𝘻𝘦-𝘧𝘪𝘵𝘴-𝘢𝘭𝘭’ retargeting campaigns and then wonder why nothing converts. Here’s what actually works when it comes to smart B2B retargeting: 🎯Target with intention, not 𝘥𝘦𝘴𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯. → Segment by engagement depth Someone who visits your pricing page for 10 minutes isn’t the same as someone who skims a blog post. Your messaging should reflect that. → Rethink your timing 30-day windows aren’t a universal truth. For longer B2B sales cycles, 60–90 day windows often perform better. → Stack your audiences The real power is in overlap. Website visits + LinkedIn engagement + email clicks = 𝘩𝘪𝘨𝘩-𝘪𝘯𝘵𝘦𝘯𝘵 𝘨𝘰𝘭𝘥. And no, you don’t need to over-engineer it. Focus on the fundamentals: ✔ Clear, segment-specific messaging ✔ Multi-touch sequences across platforms ✔ Fresh creatives that don’t fatigue ✔ Landing pages that match your ads ✔ Limit how often someone sees your ad, no one likes being spammed. Still running the same retargeting ad for 3 months straight? That’s not a strategy. That’s silent sabotage. B2B retargeting is about understanding the buying journey and showing up with clarity, not chaos. Stop chasing impressions. Stop copying competitors. Stop overcomplicating what works. Keep it simple. Keep it strategic. That’s the 𝘓𝘦𝘢𝘥𝘴 ‘𝘯 𝘓𝘢𝘵𝘵𝘦𝘴 way. What’s one insight you’ve learned from running retargeting campaigns that no one talks about? #leadgeneration #personalbranding #founderbrand #b2bmarketing #leadgenstrategy #salesmindset

if you have a website page that's already converting organically, throw some paid dollars behind it. your organic data is telling you something important: this page resonates with your audience. it's solving a problem. it's answering the right questions. so why wouldn't you amplify what's already working? here's a simple process: step 1: dig into your analytics and find pages with high organic conversion rates (could be demo requests, content downloads, newsletter signups - whatever matters for your business) step 2: check the search terms driving traffic to these pages. tools like google search console or ahrefs will show you what people are actually searching for step 3: create targeted paid campaigns around those exact search terms and similar keywords step 4: drive that paid traffic to the same converting pages the beauty of this approach? you're not guessing what might work. you're scaling what already works. paid and organic shouldn't be sitting in separate silos fighting over budget. they should be best mates working together to maximise your marketing dollars. organic can show you what resonates, and paid can amplify it.

Remarketing is often the misunderstood middle child of performance marketing. Let’s break a couple of myths🔨 🎯 One size fits all fits probably no one:  I’ve seen many companies burn money on campaigns that don’t recognize that every section of their audience has their own motivations. Why, if I had a penny for every time I visited a site with no intent to purchase their product at all, only to spot a “Schedule a Demo Today” ad by them on whichever site I visit, I’d probably be the richest guy in SaaS! I read somewhere that 84% of users either ignore or are put off by retargeting ads! Shows how important it is to get it right. Start doing these things: - Segment visitors by page depth (1 page vs 3+ pages) - Track time-on-site thresholds (>2 min = higher intent) - Create separate campaigns for pricing page visitors vs. blog readers Tailor your content based on your audience’s behavior and stage in the buyer journey (URL path visitors, action completers, cart abandoners) 🎯 Retargeting works like a mosquito coil:  Retargeting is not plug and play, and it typically doesn’t stop with one level. Retarget for all customer stages. Not only demo and trial signups. This insulates your prospects from leaving the funnel midway. We’ve had cases where we spent thousands of dollars on a retargeting campaign only to make zero sales. But here’s what happened afterward ⭐ : When we triggered another retargeting campaign for the warmer folks from the previous campaign, giving them BOFU content, we made sales. A lot of it! What’s to learn here? You’re unlikely to be bet on with just the first touch point. You have to build that awareness consistently. Create a 3-tier remarketing structure: > Tier 1 (Cold): Educational content, industry reports > Tier 2 (Warm): Case studies, comparison guides > Tier 3 (Hot): Free trials, demos, limited-time offers Build custom audiences for each segment, assign specific content types to each, and implement frequency caps based on ‘bucket temperature’. Also, the focus should also be on increasing the credibility of your company rather than only pushing them towards the CTA. Here's one customized Google + LinkedIn campaign strategy we used for a client recently. What are some retargeting tactics that’s worked for you?

Wendy's just pulled off one of the most flawless brand collaborations ever  🤌 😍 Here are 3 reasons why "Always Better Together: A saucy project by LONELY GHOST and Wendy's," featuring a line of limited-edition merch and spicy ghost pepper sauce, all created with streetwear brand Lonely Ghost—officially dropping today (7.31)—is so on point. 1️⃣ 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲-𝐟𝐢𝐫𝐬𝐭 𝐛𝐫𝐚𝐧𝐝. Most brands, especially fast food brands with Wendy's-size budgets, opt to collaborate with name-brand celebrities for big brand moments. Even Wendy's itself went in this direction when it teamed up with T-Pain for a collaboration just last year. What isn't as obvious but a lot more out-of-the-box, attention-getting and culturally relevant: Teaming up with this Gen Z-favorite streetwear label founded in 2019 by influencers Indy Blue (Severe) and Bronson Christensen that has made its name on building genuine community (check out https://lnkd.in/g25REEDf to get a view inside what the brand has built). 2️⃣ 𝐄𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐢𝐬 𝐚𝐥𝐢𝐠𝐧𝐞𝐝 𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐫𝐲. The message of the Lonely Ghost brand is to provide a means of connection and community as an antidote to loneliness (I think of Lonely Ghost as a creator-led version of the apparel brand madhappy, which has found success with a similarly mental health-centric message). This message aligns well with Wendy's 'better together' campaign messaging, and so it reads as authentic instead of cringe. 3️⃣ 𝐔𝐬𝐢𝐧𝐠 𝐭𝐞𝐚𝐬𝐞𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞𝐝 𝐚 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞. On July 10th, Lonely Ghost posted an image on its Instagram teasing the drop of a camo trucker hat emblazoned with the Wendy's logo and nothing more. Then on July 30th, their account shared news of the drop and explained the rollout strategy to its followers: "what if we start[ed] with a 'bootleg' capsule collection that leans into the iconic yet surreal nature of this collaboration... the first tee and hat will make fans questions if we 'stole' the logo. As we drop the official crewneck and sweatpant, we reveal that Wendy's was in on the collaboration from the start." Amidst all of this, Wendy's only posted once with a lo-fi "Coming Soon" graphic. So what do you think... was this collaboration as perfect to you as it was to me? 🤔 --- 👋 Hi, I'm Sara, and I help small to midsize brands generate attention, relevance and loyalty with Gen Z audiences by creating community-powered flywheels. 🛞💸 Wondering how to build killer collaborations for your brand if you don't have a Wendy's-size budget? Get in touch.