Communication Strategies For Sales

“𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐩𝐚𝐲𝐢𝐧𝐠. 𝐒𝐡𝐨𝐮𝐥𝐝 𝐈 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐟𝐫𝐞𝐞?” A question I hear every single time inside my trainer batches. Let me walk you through a real conversation: “Shivangi, I’ve made a great deck, I’ve followed up thrice, but the client ghosted me. “I quoted only ₹7,000 for a 2-hour session and they still said it’s too expensive.” “There’s work… but they want me to do it free for visibility. Should I?” I pause. And ask one thing: “Would you work for free if the value you bring was crystal clear to them?” Most of them go silent. People are spending: → ₹1,500 on dinner at a new café every weekend → ₹15,000 for a weekend getaway every year → ₹60,000 on a phone that will be outdated in a year But they say: “Your 2-hour session is too expensive.” It’s not about their wallet. It’s about your words. They can afford you. They just don’t know why you’re worth it. My 3 best practices : Positioning Hack: You’re not selling training. You’re solving a business problem. Don’t say, “I take soft skills workshops.” Say, “I help your managers reduce team escalations by 40% through communication workshops.” Pitching Tip: Don’t pitch sessions. Pitch outcomes. Use language like: → “What if your team could reduce negotiation turnaround time by 2 hours every deal?” → “I help your brand look more professional in front of clients.” Proposal Framework I’ve learned over 5+ years: → Always add a Before-After scenario in your pitch → Use social proof from your last 3 clients → End with a question: “Would it be valuable for your team to experience this?” Someone once told me: “You’ll have to hustle for years to make money in training.” I made my first crore in this industry without a sales team, a big agency, or paid ads—just by learning how to pitch right. But don’t take my word for it. Let the trainers from my cohort tell you in the comments how they’ve started positioning themselves better If you’re done underselling, overworking, and second-guessing your worth… Join our ‘Train the Trainer’ batch and learn the persuasion playbook that actually gets clients to say YES. Because the market isn’t dry. Your message just needs tuning. PS : Training makes me go places ❤️

An ecommerce company recently approached my team to do an email audit as they were facing challenges with low open and click-through rates. After analyzing their email account, here are our main recommendations to revive their email marketing channel: 1. Strategic Email Segmentation: Currently, your emails lack personal relevance due to a one-size-fits-all approach. This is a crucial area to address. Action Plan: Implement segmentation based on purchase history, engagement levels, browsing behavior, and demographic information. 2. Personalized Content Creation: Generic content won't cut it. Your audience needs to feel that each email is crafted for them. Action Plan: Develop emails specifically tailored to the different segments. This includes curated product recommendations, personalized offers, and content that aligns with their interests. 3. Subject Line A/B Testing: Your current subject lines aren't doing their job. You need to be implementing ongoing A/B subject line tests, as this is low-hanging fruit to improve your open rates. Action Plan: Regularly test different subject line styles and formats to identify what resonates best with each segment. Keep track of the metrics to inform future campaigns. 4. Mobile Optimization: A significant portion of your audience reads emails on mobile devices. Neglecting this is causing a decrease in your email engagement rates. Action Plan: Ensure all emails are responsive and visually appealing on various screen sizes. Test your emails on multiple devices before sending them out. Additional Campaign Strategies We Recommend: - Launch a Monthly Newsletter: This should include new arrivals, style guides, and user-generated content. It’s an excellent way to keep your brand in the minds of your customers. - Seasonal Campaign Integration: Tailor your campaigns to align with holidays and seasons. This approach can significantly boost engagement and sales during key periods. - Re-Engagement Campaigns: Specifically target subscribers who haven't interacted with your brand recently. Offer them unique incentives to rekindle their interest. Next steps: 1. If you found this helpful, please leave a comment and let me know. 2. If you own/run/work at an Ecommerce company doing at least $1 million in annual revenue, message me so my team can audit your email channel to see if there's a good fit for working together.

I've watched 1,000+ sales pitches fail for the exact same reason. After coaching some of the best AEs in tech, I discovered the real problem isn't what you're saying—it's the entire framework you're using. Most companies create pitch decks that brag about themselves. This NEVER works. Customers don't care about your products. They care about their problems. For years, I've taught my private coaching clients a framework that's completely transformed their close rates. I call it the 5 P's of Pitching: 1/ PROBLEM What high-level business problem do you solve? This must matter to executives—not technical teams. If you sell CRM, your problem isn't "manual data entry." It's "rep underperformance" or "missed forecasts." 2/ PRIMARY REASON Why does the problem exist? Nail the root cause. "Leadership has poor visibility to pipeline and no accurate way to predict which deals will close." Articulating this builds immediate credibility. You speak their language. 3/ PAIN What metrics are suffering because of this problem? Missed forecasts lead to plummeting stock prices, revenue shortfalls, and sales layoffs. This is where you make it personal for the decision maker. 4/ PROMISE How does your solution address the PRIMARY REASON for the problem? "Our AI-driven forecasting prevents inaccurate manual forecasting and low deal visibility." Don't list features. Focus on solving their specific challenge. 5/ PAYOFF What metrics will improve when you solve their problem? For CRM: improved quota attainment, rep productivity, and accurate forecasting—all driving revenue and profitability. The 5 P's framework works because it's centered on the customer, not on your product. The best part? It takes 15 minutes to build and dramatically increases your close rate. If you want a copy of the 5P's template I use with my clients, comment TEMPLATE below.

Your body speaks before you say a single word. In fact, it might be the loudest voice in the room. You’ve probably heard the “7%-38%-55% rule”: 🧠 7% of communication is words 🎤 38% is tone of voice 🧍♂️ 55% is body language But here’s the twist: that rule is misunderstood. Albert Mehrabian’s study only applies when your verbal and non-verbal cues conflict — especially when expressing emotions. Think: someone says “I’m fine”… but sounds irritated and folds their arms. We believe the body, not the words. In leadership communication, this matters enormously. Because if you say, “I’m confident we’ll hit our goals” — but your face looks tense, your posture unsure — your team won’t buy it. To be truly persuasive and trustworthy, your body language must match your message. Here are 7 practical ways to elevate your non-verbal communication: 1️⃣ Mirror Their Movements ↳ It creates instant rapport and shows empathy. 2️⃣ Move with Intention ↳ Avoid nervous fidgeting or pacing — be grounded. 3️⃣ Keep Gestures Open ↳ Uncrossed arms and visible hands signal trust. 4️⃣ Be Conscious of Your Face ↳ Your face reflects your thoughts before your words do. 5️⃣ Hold Eye Contact ↳ It shows presence, confidence, and honesty. 6️⃣ Command Your Space ↳ Sit or stand tall — posture is power. 7️⃣ Smile Authentically ↳ A genuine smile is your fastest path to connection. Non-verbal mastery isn’t about being robotic, it’s about being aligned. Because when your words, tone, and body all say the same thing? People don’t just listen, they believe. ♻️ Repost to help others become better leaders.  📌 Follow me, Oliver Aust, for daily strategies to speak like a CEO.

I’ve trained in rooms where people speak English, but think in Marathi, Hindi, Bengali, Tamil Same company, same goals, but completely different communication styles. We love patting ourselves on the back for being diverse. But when a South Indian team feels a North Indian manager is "too aggressive," or a Gen Z employee thinks their Gen X boss is "dismissive", we call it a "communication gap." When really it's India's invisible boardroom barrier. Because while communicating, you’re navigating: 🔹 Cultural nuances 🔹 Generational gaps 🔹 Language preferences 🔹 Urban vs regional perspectives And if you're not adapting, you’re alienating. Here's my 3A’s of Cross-cultural communication framework: 1. Awareness: Recognize that your communication style is shaped by region, generation, and upbringing. It's not universal. 2. Adaptation: Match your message to your audience. One style doesn't fit all rooms. 3. Ask: When in doubt, clarify: What does yes mean here? How do you prefer feedback? What's the protocol for disagreement? India's diversity is incredible. But if we are not actively learning to communicate across cultures, not just languages, we're wasting it. P.S. What's your biggest cross-cultural communication struggle? #CrossCulturalCommunication #AwarenessAdaptationAsk #3AsFramework #Awareness #Adaptation #Ask #CommunicationGaps

Want to increase your email conversions? Here’s the trick—address objections before your subscribers even have them. Instead of leaving them thinking, “But what about ___?”, you can step in and say, “You might be wondering ___, here’s your answer.” That builds trust. It keeps people hooked. And ultimately, it removes any barriers between your subscriber and their decision to buy. Friction = sales killer. Here are 3 quick ways to crush objections with email: Know the concerns: What makes your readers hesitate? Could be price, value, or maybe delivery times. Know them well. Have the answers ready: Simple and clear. Use social proof, FAQs, or even a money-back guarantee to back you up. Weave them into your emails: Let it flow naturally. You’re having a conversation, not pitching hard. Make it part of your story. Example: You’re running an abandoned cart email for a clothing brand. Instead of just saying “Come back and buy,” include a line like, “Worried it won’t fit? No stress, we’ve got free returns!” Anticipate their worries before they ask. Watch your engagement and sales skyrocket. #emailmarketing #saas #ecommerce #coachingbusiness #klaviyo #copywriting #ecom

Freelancers, if you want to close more deals — your words aren’t enough. It’s not just what you say on a sales call… it’s what your body does. Your brain is 12.5x more likely to believe gestures over words, and 82% of first impressions are formed based on warmth and competence. In my coaching sessions, I often say: Your energy sells before your service does. Here are 7 powerful non-verbal cues you can start using today: 🔹 The Steeple Gesture — Touch fingertips lightly in a triangle shape. This projects calm authority and shows you know your stuff. 🔹 Downward Inflection — End your sentences with certainty, not like you’re seeking approval. This boosts trust in your value and pricing. 🔹 Authentic Smile — Let it reach your eyes. People buy from people they like. 🔹 Head Tilt — A subtle tilt while listening shows empathy and emotional intelligence. It humanizes you instantly. 🔹 Open Hands — Show your palms. Use gestures to emphasize key points. This builds subconscious trust. 🔹 Lower Lid Flex — Slight narrowing of the eyes while listening shows focus and seriousness. 🔹 Relaxed Posture — Keep your shoulders down and back. It signals ease, confidence, and presence. These are small tweaks — but they make a big difference. Clients often don’t remember every word you say, but they’ll always remember how you made them feel. If you’re a freelancer who wants to show up more powerfully in sales calls, I’d love to coach you on both strategy and presence. DM me “COACHING” — and let’s work on the way you lead the room. #FreelancerTips #SalesCalls

How to make your "premium" site convert?  [10 sections I recommend and why] Selling high-ticket products is a completely different game than selling everyday essentials. What motivates someone to buy: – health supplements – food / beverages – skincare …is not what drives someone to spend $1,000+ on: – furniture – gadgets  – precious jewellery These are high-consideration purchases. Made once every 1+ years (or more rarely). Here's a list of 10 things to keep in mind, if you're selling products that are high consideration, expensive (over $1000) and what people buy rarely. 1. Offer to pay in instalments. This makes the product more affordable. Mention the instalment price near the original price (must do). 2. Show lifestyle images, first. Create aspiration, this makes them stay on the page and explore. 3. Allow them to view it in their space. Or to try it on. Go beyond the usual 2D image approach and elevate the experience. This gives you a competitive edge. 4. Add video/s to your image gallery. A video that shows the product in different settings, and includes details like how it's made, fabric, close up details. 5. Be super approachable. Allow them to contact you or book a "virtual consultation". Place this CTA near add to cart. 6. Offer complementary services. Like free shipping, free assembly, free returns. You want them to effortlessly complete the purchase. 7. Visually showcase the key features. What makes this unique. The materials, the details, the design thought. 8. Offer a warranty. Remove any "risk" to purchase. 9. Add press highlights. If the product has been featured in popular magazines, press – you want to build trust by using their logos. 10. Lastly, cross sell. Allow them to complete the set. This increases your revenue. People who are ready to buy, buy more. Do this only after covering details about the current product. Every click should build trust, desire, momentum. Every element should say: This is worth it. Found this helpful? Let me know in the comments. PS: Want help building a high-converting luxury ecom brand? Let's connect on DM.

5 proven tips to nail your coaching or training sales pitch (even if selling makes you nervous) For years, I struggled with sales calls. I'd ramble, jump around topics, and often leave prospects more confused than convinced. The reason? I didn’t have a clear structure for my pitch. Once I learned to prepare my pitch properly, everything changed. Here’s the exact process I now follow — and it’s helped me (and my clients) feel confident and close more deals without pressure. 1️⃣ Present your statement of expertise Before diving into your pitch. Boost your prospect’s confidence in you. Recap what you've heard during the discovery phase. Then confidently say something like: "𝘉𝘢𝘴𝘦𝘥 𝘰𝘯 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶’𝘷𝘦 𝘴𝘩𝘢𝘳𝘦𝘥, 𝘐’𝘮 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵 𝘐 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶. 𝘞𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦 𝘮𝘦 𝘵𝘰 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘩𝘰𝘸?" 2️⃣ Start with a strong value proposition This is your hook. The moment that frames your offer in a way that sticks. Then show your visual (if you have one) to provide a clear summary of your offer. Use a simple statement like: "𝘛𝘩𝘪𝘴 𝘪𝘴 𝘮𝘺 𝘵𝘩𝘳𝘦𝘦-𝘴𝘵𝘦𝘱 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘧𝘰𝘳 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 [𝘟 𝘳𝘦𝘴𝘶𝘭𝘵]." 3️⃣ Outline your 3 key points These should focus on outcomes not features. Highlight the benefits. What they’ll gain, not just what they’ll get. Instead of saying, "We’ll use my coaching framework," try: "𝘠𝘰𝘶'𝘭𝘭 𝘸𝘢𝘭𝘬 𝘢𝘸𝘢𝘺 𝘸𝘪𝘵𝘩 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘳𝘰𝘢𝘥𝘮𝘢𝘱 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘴𝘦 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 [𝘥𝘦𝘴𝘪𝘳𝘦𝘥 𝘳𝘦𝘴𝘶𝘭𝘵]" 4️⃣ Preempt objections If you know your prospective clients often hesitate on timing, weave a solution into your pitch. For example, "𝘐 𝘬𝘯𝘰𝘸 𝘴𝘰𝘮𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘰𝘳𝘳𝘺 𝘵𝘩𝘪𝘴 𝘵𝘢𝘬𝘦𝘴 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩 𝘵𝘪𝘮𝘦 — 𝘣𝘶𝘵 𝘮𝘰𝘴𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘵𝘩𝘪𝘴 𝘪𝘯 𝘶𝘯𝘥𝘦𝘳 3 𝘩𝘰𝘶𝘳𝘴 𝘢 𝘸𝘦𝘦𝘬." Or try, "𝘞𝘦 𝘰𝘧𝘧𝘦𝘳 𝘴𝘵𝘦𝘱-𝘣𝘺-𝘴𝘵𝘦𝘱 𝘨𝘶𝘪𝘥𝘢𝘯𝘤𝘦 𝘴𝘰 𝘺𝘰𝘶'𝘳𝘦 𝘯𝘦𝘷𝘦𝘳 𝘭𝘦𝘧𝘵 𝘨𝘶𝘦𝘴𝘴𝘪𝘯𝘨." 5️⃣ Wrap it up with confidence End by connecting the dots between your offer and their goals. Recap your points, then connect everything back to their dream outcome. End with something like, "𝘛𝘩𝘪𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘩𝘢𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘥𝘰𝘻𝘦𝘯𝘴 𝘰𝘧 [𝘢𝘷𝘢𝘵𝘢𝘳] 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 [𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴] — 𝘢𝘯𝘥 𝘐 𝘬𝘯𝘰𝘸 𝘪𝘵 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘵𝘰𝘰." Then pause. Let them process Silence often creates space for them to seek further clarity and ultimately say ‘yes’.

In fundraising (and sales), the most important things are often said without words. Recently I had two very different pitch experiences. In the first, the founder was locked into their script. Even when it was clear I wanted to ask something, they kept pushing forward. I felt stuck and frustrated, unable to steer the conversation into areas that were more relevant to me. The second was the opposite. As soon as I leaned forward with something on my mind, the founder immediately paused and created space for me. That sensitivity turned the pitch into a real dialogue. We went deeper into the areas that mattered, and the whole conversation felt more collaborative and engaging. That’s the power of nonverbal communication. A lean forward can mean curiosity. A puzzled look can mean confusion. A lean back might mean disinterest. Founders who pick up on those signals can adjust in the moment, clarify, slow down, or move to what resonates most. Investors rarely say what they’re really thinking out loud. But if you pay attention, their body language will tell you everything. #founder #entrepreneur #startup #venturecapital #vc #ycombinator