Strategic Personal Branding

Let’s talk personal branding because “results-driven team player” isn’t cutting it anymore. 🙃 You’re more than a bullet point on a resume. More than your last job title. And definitely more than a cliché-filled summary. Your personal brand is what helps you stand out not blend in. It’s what makes someone say: “I don’t just want to interview them… I need them on my team.” But most job seekers don’t know how to define their brand let alone communicate it with clarity and confidence. That’s why I now walk every single one of my clients through this framework 👇 💥 𝗦𝘁𝗲𝗽 1: 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 (𝗠𝗶𝗻𝘂𝘀 𝘁𝗵𝗲 𝗕𝘂𝘇𝘇𝘄𝗼𝗿𝗱𝘀) Ask yourself: 🔹 What do I do BEST? (Think actual superpowers, not "hard worker.") 🔹 What problems do I solve and how does my work create impact? 🔹 What makes me different from others in my field? 🔹 What do people say about me when I’m not in the room? 🛑 Weak: “I’m a passionate sales professional and team player.” ✅ Strong: “I help B2B companies shorten the sales cycle and increase client retention by building trust-based strategies that convert.” 🌟 𝗦𝘁𝗲𝗽 2: 𝗔𝗹𝗶𝗴𝗻 𝗬𝗼𝘂𝗿 𝗩𝗮𝗹𝘂𝗲𝘀 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗖𝗮𝗿𝗲𝗲𝗿 𝗚𝗼𝗮𝗹𝘀 This is where the magic happens. Your values are the compass that keep your career heading in the right direction. Ask yourself: 💬 What matters most to me in my work? 💬 What lights me up and what drains me? 💬 How do I want to show up for others? Then tie that back to your brand story. Example: ✅ “As someone who values innovation and impact, I’ve built a reputation for launching operational changes that saved $1M annually without sacrificing team morale.” 📣 𝗦𝘁𝗲𝗽 3: 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗪𝗵𝗲𝗿𝗲 𝗜𝘁 𝗖𝗼𝘂𝗻𝘁𝘀 🔹 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 🛑 Project Manager ✅ Agile Project Manager | Driving Product Innovation & 20% Faster Delivery Cycles 🔹 𝗔𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 Hook them with your WHY and show the value you bring. Include real metrics. Let your personality come through. 🔹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 (𝗜𝗺𝗽𝗮𝗰𝘁 > 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀) 🛑 Managed internal communications. ✅ Led internal comms strategy that increased employee engagement scores by 27%. 🔹 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 & 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 🛑 “I’m looking for anything in marketing.” ✅ “I help mission-driven brands connect with their ideal audience by creating strategic messaging that drives results.” 💡 Final thought: Your personal brand isn’t about performing. It’s about owning your story, showing your value, and making it easy for others to understand how you can help them succeed. Need help crafting yours? Let’s build a brand that reflects who you are and what you bring to the table. 👇 Drop a 🙋♀️ if you're ready to ditch the buzzwords and build a personal brand you’re proud of. #PersonalBranding #CareerTips #JobSearchStrategy

People think personal branding = content but I think personal branding = strategy first, content second Before working on a client’s personal brand, I didn’t post a single thing. ❌️No trendy posts. ❌️ No guesswork. ✅️Just one solid foundation a week-by-week strategy we made just for them. Because personal branding isn’t about doing what everyone else is doing. It’s about showing up with the right positioning, for the right audience, in the right way. Every profile I work on is different 👉 Different goals 👉 Different industries 👉 Different tones of voice And that’s why copy-paste plans don’t work. We built a week-by-week strategy we made, aligned with their strengths, story, and end goal. The result? ✅️ Higher visibility ✅️ More inbound leads ✅️ Actual authority in their niche If you’ve been posting content without clarity it’s time to change that. Let’s build a personal brand that brings real results, not just likes #LinkedInStrategy #PersonalBranding #LinkedIn #LinkedInnews

“Personal branding isn’t vanity. It’s VELOCITY.” For years, I didn’t understand that. I grew up in a deeply religious Christian household—where humility was taught as hiding. So I shrunk. I avoided roles that would put me in the spotlight. I muted my voice, even when I had value to give. But here’s the truth: Personal branding isn’t self-promotion, it’s strategic storytelling. It’s how the right people find you. Trust you. Choose you. And in the last few years, I finally leaned in. I started showing up. And the results? Clarity, confidence, connection and opportunities I never imagined. To everyone who’s supported me on this journey, Thank You. Here’s what I’ve learned (and what I now do) to build a personal brand that works for me: 🔥 1️⃣ Get Clear on Your Message 🔴 “I do everything.” 🟢 “Here’s how I help, and who I help best.” Your brand needs a sharp edge, not a blurry outline. 🎯 2️⃣ Know Your Audience 🔴 “This post is for everyone.” 🟢 “This message is for the person who needs it most.” You can’t reach everyone. Speak directly to someone. 📆 3️⃣ Show Up Consistently 🔴 “I’ll post when I feel inspired.” 🟢 “Even when I’m not in the mood, I’ll stay visible.” Trust is built over time, not overnight. 📖 4️⃣ Tell Your Story 🔴 “Here’s my resume.” 🟢 “Here’s what I’ve lived, learned, and overcome.” Your story makes your brand human. That’s what people remember. 🎁 5️⃣ Deliver Value First 🔴 “Look what I’ve done.” 🟢 “Here’s something useful for you.” Give before asking. Serve before selling. 🌱 6️⃣ Evolve as You Grow 🔴 “This is who I’ve always been.” 🟢 “This is who I’m becoming.” A strong personal brand grows with you—not against you. Bottom line: Your skills won’t speak for you. Your personal brand will. So, are you building one or waiting to be discovered? 👇 Drop one word that describes your personal brand today. Mine: Intentional. Let me know, I want to learn from you. Drop your views in the comments! ♻️ Repost to remind all about the value of personal branding. ➕ Samson Akinola for more insights on leadership, customer service, and problem-solving.