Crafting Authentic Professional Personas

Be You (and Don’t Fake a British Accent) I once coached someone who told me they admired their former boss’ leadership style so much - calm, polished, intelligent, and British - that they started faking a British accent in their own meetings. Yes, really. Why? Because somewhere along the way they absorbed the idea that leadership needed to sound a certain way to be taken seriously. That confidence had an accent. That influence had a script. They’re not alone. I’ve worked with countless leaders who thought they had to: → Speak louder to be respected → Stick to a traditional path to be credible → Hide quirks to appear professional → Tone down emotion to seem in control → Adopt a persona to “look like a leader” Spoiler: They didn’t. And neither do you. In fact, the most magnetic leaders, the ones people trust, follow, and remember, aren’t the ones who blend in. They’re the ones who bring all of who they are.  A little quirky? That’s memorable. A quiet presence? That’s grounding. A winding career? That’s experience, not a liability. As Oscar Wilde said: "Be yourself; everyone else is already taken." So here’s a little reflection for you (or your team): Exercise: This Is My Voice 1. What’s a trait or quality you’ve tried to downplay in professional settings? (e.g., your sense of humor, your background, your way of speaking, your sensitivity) 2. How could that trait be used as a strength in how you communicate, lead, or connect with others? 3. What’s one small way you can bring more of that into how you show up this week? #AuthenticLeadership #ExecutivePresence #CommunicationMatters #LeadershipDevelopment #BeYourself #ImprovEffect #LeadershipVoice

Some of the worst advice out there... not only can you smell it a mile away, but it actually sets you back more than in propels you forward. “Fake It Till You Make It." The mentality might seem harmless... or even empowering. but here’s the truth: it’s a strategy that holds you back in the long run. When we rely on posturing or “faking it,” we create temporary value... a shaky foundation that breeds uncertainty and self-doubt over time. This approach can chip away at genuine confidence, leaving you second-guessing your abilities rather than embracing your true strengths. If you’re “kind of” believing in what you can do, it will lead to “kind of” results. And let’s be honest: no one invests in that. Here’s a path that builds lasting impact and real credibility: 1. Embrace Where You Are Right Now. Actionable Step: List out the top 3 strengths you bring to the table today. Focus on where you already add value. Use this clarity as your guide when you’re in new or challenging situations. This way, you’re building on a solid, authentic foundation... not pretending to be somewhere you’re not. Starting with a clear view of your strengths gives you a confidence rooted in reality... and equips you to approach each opportunity with authenticity. 2. Get Clear on Your Unique Value. Actionable Step: Identify one specific problem you can solve that aligns with your skills and expertise. Write it down in one sentence (e.g., “I help teams bridge strategy and execution gaps to drive measurable results.”). Use this as a go-to when you’re speaking with potential clients or partners. This clarity around your value will set you apart, making it easier for others to see why they should work with you... not just anyone who fits the role. 3. Bridge Your Gaps Authentically. Actionable Step: Acknowledge a skill or area you’re actively developing. Take one concrete action toward growth each week... whether that’s: - reading - building relationships - mentoring Share this journey with trusted colleagues or clients... without underselling yourself... so they experience your commitment to excellence and your drive to evolve. Owning both your strengths and areas for growth builds long-term credibility and shows others that you’re committed to being the best version of yourself. It’s how true leaders inspire and foster trust. And trust accelerates EVERYTHING.

"𝗝𝘂𝘀𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝘀𝗰𝗿𝗶𝗽𝘁." That was the advice I received in my first sales role. Along with: "This is what works." "This is what the top performers do." "Don't reinvent the wheel." All well-intentioned guidance. All seemingly logical. And all profoundly wrong for me. Because no matter how perfectly crafted that script was, when I tried to deliver it, I sounded like exactly what I was – someone reading someone else's words. The breakthrough came when a mentor pulled me aside and said something I'll never forget: "Stop trying to be the best version of someone else. Start being the best version of you." That advice transformed my career, and it's at the core of what I now teach clients. There's tremendous power in finding and using your authentic voice in sales – even (especially) when it differs from the conventional approach. This doesn't mean abandoning structure or proven methodologies. It means adapting them to align with your natural communication style and strengths. I've worked with naturally analytical sales professionals who tried to force themselves into high-energy, charismatic presentations because they thought that's what selling "should" look like. When they embraced their methodical, detail-oriented approach instead, their results soared because prospects could feel their authenticity. I've coached naturally empathetic reps who struggled with "assertive" closing techniques, only to find that their collaborative, consultative approach actually built stronger trust – resulting in both higher close rates and better retention. Your authentic voice isn't just about how you speak – it's about how you listen, how you process information, how you build relationships, and how you create value in conversations. Finding this voice requires both self-awareness and courage: • The self-awareness to recognize your natural communication patterns and strengths • The courage to leverage them even when they don't match the prevailing sales culture But the payoff is immense: Better results. Greater resilience. More sustainable performance. And perhaps most importantly, the freedom that comes from alignment between who you are and how you work. What about you? Have you found your authentic voice in sales? Or are you still trying to fit into someone else's idea of what a sales professional "should" sound like? #AuthenticSelling #SalesSuccess #ProfessionalDevelopment

We live in an era where social media often showcases highlight reels rather than the full spectrum of human experience. But here's the secret - people crave connection with realness. Why Authenticity Matters in Personal Branding: Trust: When you share your authentic self, you build trust. People can sense when someone is genuine, and this forms the bedrock of all professional relationships. Relatability: By showing your journey, including the ups and downs, you make yourself relatable. Your audience sees themselves in your story, which is far more engaging than an unblemished facade. Memorability: In a sea of sameness, authenticity makes you stand out. It's not just about being different; it's about being distinctively you. How to Build a Real Brand: Share Your Story: Don't just tell what you do; share why you do it. Talk about your failures as well as your successes. This narrative approach not only humanizes you but also provides valuable learning points for others. Be Consistent: Authenticity isn't a one-off post; it's a consistent portrayal of who you are. Ensure your content, interactions, and even your profile aesthetics echo your true self. Engage Genuinely: Respond to comments, ask questions, and participate in discussions. Genuine engagement shows that you value community over mere numbers. Show Vulnerability: It's okay to admit you don't have all the answers. Sharing your learning process, asking for help, or expressing uncertainties can make your brand more human and approachable. Adapt, Don't Pretend: As you grow, your brand will evolve. Let it evolve authentically by adapting your message to reflect where you are now, not where you might feel pressured to be. The goal isn't to be perfect but to be perfectly you. In doing so, you'll not only attract opportunities but also create meaningful connections that last. What's one way you've shown your authentic self in your professional journey? Follow #socialJJ to read more personal branding posts. #personalbranding

73% of people admit their online presence doesn’t represent who they truly are. Honestly? Yea! We live in a world where social media pushes us to be “marketable,” “polished,” and “always-on.” But guys—being seen ≠ being understood. My job? To fix that gap. Without losing the real “you.” Here’s how most business owners get it wrong. 👉 They think ‘professional’ means ‘boring.’ You don’t have to sound like a corporate robot to build authority. Your quirks? Your humor? They’re your superpowers. 👉 They focus too much on aesthetics. A great profile pic and sleek visuals are nice, but your words and stories are what build trust and connection. 👉 They struggle with consistency. Posting once in a blue moon won't make you memorable. Building an authentic online presence is like going to the gym—you’ve got to show up regularly. 👉 They copy trends instead of owning their voice. Trends fade. Your unique experiences? Timeless. Stop being a knockoff; start being the original. So, how do you fix it? Think of personal branding like a first date: 📍Be yourself (but the best version). 📍Show, don’t just tell. 📍Stay consistent but not repetitive. And most importantly—speak to people, not at them. Why do we need all of this effort? 86% of consumers prefer an authentic brand personality over a polished one. In short: Authenticity wins. Always. If your LinkedIn, Instagram, or website doesn’t feel “you,” it’s time for a change. Let’s fix it—without the fluff, without the fake. What do you think? Does your online presence truly reflect YOU? Or just a version you think people want to see? 🤔 DM me or book a call if you're ready to build a REAL personal brand. #PersonalBrandingExpert

Avoid self-censorship. This is a life lesson it took me way too long to learn... Early in your career journey, it's tempting to hide your true story: - Downplaying personal interests that shaped you. - Separating professional identity from core passions. - Creating artificial boundaries between work and life foundations. It's natural, but counterproductive—learn to integrate your whole self. Too often you're actually diminishing your unique perspective and leadership potential. The only questions worth asking: - What experiences have truly shaped my worldview and professional DNA? - How do my passions and professional insights inform my decisions? - How can my authentic journey benefit others? Show up authentically, not perfectly! Focus on what you can control. The only comparison worth making is between who you were yesterday and who you're becoming today.

"You should have your own TV show. Your story is amazing," a stranger told me after just 30 minutes of conversation at a professional event recently. I hadn't pitched my services.  I hadn't networked strategically. I had simply shown up as my authentic self. I had simply shared my story. We were just two people sitting next to each other at a conference. No agenda.  No masks.  Just conversation. That energy connection happened because I showed up as myself—listening, encouraging, and being present. I didn't do anything special except be genuine in a world where most professionals hide behind corporate personas. This happens consistently when I drop the "professional lawyer" act and just connect human-to-human: • Clients feel heard rather than processed • Colleagues become allies rather than competitors   • Even opposing parties respond differently The legal industry trains us to be guarded, strategic, and always "on." But I've found the opposite approach creates the strongest professional relationships. When everyone else is calculating their next move, simply being present & being vulnerable with my story creates a magnetic energy that people remember. My most meaningful client relationships and professional opportunities have come not from perfect pitches or polished presentations, but from authentic connections where both people feel seen. In a world of strategic networking and manufactured interactions, genuine presence has become rare—and therefore incredibly valuable. Next time you're at a professional event, try this experiment: Set aside your agenda. Be fully present. Connect as a human first, professional second. Connect with stories. You might be surprised by how many people tell you that meeting you was the best part of their day. Because in a world starved for authentic connection, simply showing up as your true self and story is revolutionary.  

I used to think being liked at work meant being nice.   But then I noticed something odd.   The most likeable people weren’t the ones nodding along in meetings.   They weren’t always the most helpful or the most positive.   They were the ones who felt real.   Because people don’t connect with the nicest person. They connect with the most relatable one. With what feels authentic.   They gravitate towards those who are confident enough to show up as themselves, flaws and all.   So how do you do that without feeling fake?   1. Stop smoothing your edges. You don’t need to agree with everyone to be liked. In fact, having an opinion makes you memorable. Speak up when it matters, not to be difficult, but to be real.   2. Show your mistakes. Perfect people are hard to relate to. Share the missteps, the lessons, the "I completely messed that up" stories. It makes you human.   3. Listen like you mean it. Not the nod-and-smile kind of listening. Ask questions. Get curious. Make people feel heard, not just managed.   4. Match your words to your actions. Authenticity isn’t what you say; it’s what people see. Consistency builds trust, and trust is the foundation of likeability.   5. Drop the social mask. The version of you that tries to be “professional” all the time? Exhausting. Be the person who laughs, who admits they don’t know everything, who isn’t afraid to be real.   6. Find common ground without forcing it. You don’t need to have the same hobbies or interests to connect with others. Shared experiences, values, or even mutual respect go a long way. Focus on what unites you, not what makes you the same.   7. Celebrate others genuinely. Recognise people’s efforts and achievements without expecting anything in return. A sincere compliment or acknowledgment can create lasting positive impressions.   The irony? The more you try to be liked, the less likeable you become.   But when you stop performing and start showing up as yourself, people feel it.   Because authenticity is magnetic.   ♻️ If you want to inspire better workplaces, repost this. Because workplaces thrive when people can be real, not perfect. 🔔 Follow me (Mostyn Wilson) for more on career success. __ Like this? Try my fortnightly newsletter to make you even more successful in your career. https://lnkd.in/eE287NTG

The concept of ‘personal branding’ wasn’t on the radar when I started in multifamily and I don’t consider myself the foremost authority on the subject… Yet, one insight has resonated with me: 🌟 ‘Your personal brand should be less about the CREATION of a persona, and more an EXPRESSION of your true self.’ This idea struck a chord with many when I shared it at last year’s National Apartment Association (Naahq) event. It’s a notion I believe is worth sharing here too. Craftsmanship in presenting ourselves, both in the digital world and in person, is undeniable. We all give some thought of what we are going to wear before an event or before hitting post. However, the essence of that presentation should stem from our true selves, our genuine identities. Being real builds genuine trust. People can tell and they value it. Authenticity? It’s like a magnet for deeper connections. As you grow, so does your authentic brand. It’s a journey, not just a label. Just being yourself is liberating. When you’re you, the right doors open. You attract the right people and the right opportunities. Nothing beats the satisfaction of knowing you’re succeeding by being true to yourself. In a sea of sameness, your genuine self is your secret sauce. Bonus: when people meet you in real life, they feel like they’ve known you forever. What do you think? Does this ring true for you too?

Walking into the boardroom in dress shorts and an untucked shirt, I wasn't just choosing comfort over convention—I was making a statement about what professionalism truly means. This was a declaration of personal identity! This choice highlights a broader truth in the workplace: professionalism is measured not by our outward appearance but by the contributions we make and the sincerity of our engagements. → Authenticity Over Conformity Reflect on these considerations: → Assess your work environment's receptivity to individual expression. Is uniqueness seen as a strength or a deviation from the norm? → Identify a small yet significant way you can bring more of your authentic self into your professional life. This could be through your attire, how you communicate, or simply by sharing your ideas more openly. → Share a story where being true to yourself at work led to positive outcomes. How did your authenticity influence your relationships and the atmosphere in your workplace? Now, think about YOUR identity: → Your uniqueness is your superpower. Why should it be hidden or muted in your professional life? → Being genuine is an act of bravery. What barriers exist that might be preventing you from fully expressing your true self at work? → If you've been modifying your personality or preferences to fit in, it's time to question why. Is it fear of judgment, a desire for acceptance, or something else? Authenticity is the essence of true professionalism. Why compromise it? → Why not champion a work culture where individuality is celebrated alongside professional achievements? → Why not lead by example, showing that authenticity can coexist with professionalism? → Why not let your unique self be a catalyst for creating a more open and accepting workplace? "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." - Ralph Waldo Emerson If you've been conforming to unwritten rules at the expense of your identity, consider this a call to action. Being authentic doesn’t undermine your professionalism. Just BE REAL. Feeling isolated in your quest to break the mold? You're far from alone. Stand Out. INSPIRE. __________ P.S. - If the thought of fostering authenticity in the workplace resonates with you, share your insights or this post. Together, we can inspire a shift towards more genuine professional environments where everyone is encouraged to be their true self. Gratitude And Love, Shawn Nason  Follow ➡ #experienceevangelist & #corporatepastor #whatinspiresme #bestadvice #motivation #honesty #integrity #transparency #loyalty #personaldevelopment #leadership #heartcenteredleader #heartcenteredexecutive #management #gratitude #kindness #creativity #marketing #entrepreneurship #personalbranding #socialnetworking #socialmedia #teamwork