Sustainability for SMEs 🌎 Sustainability is increasingly relevant for SMEs—not as an external add-on, but as a framework for managing risks, improving resilience, and accessing new markets. The key is to align actions with business relevance rather than abstract trends. A materiality-based approach helps focus resources on a limited set of issues with direct operational or reputational implications. Priorities vary by sector—examples include energy and waste in manufacturing, packaging and nutrition in food sectors, or data privacy in tech. Strategic integration is more effective than isolated initiatives. Existing operational routines, KPIs, and community efforts often provide a foundation for embedding sustainability without duplicating structures or increasing overhead. Business value should guide action. Low-barrier measures such as improving workplace conditions, upgrading equipment, or mapping key suppliers for ESG risks often show returns in cost reduction, risk mitigation, and employee retention. Metrics should inform decisions, not just reporting. A focused set of indicators—energy savings, supplier sourcing mix, or compliance issue closure rates—can support ongoing performance management and prioritization. Sustainability also enables access. Demonstrating credible performance can support eligibility for procurement opportunities, unlock client segments with ESG expectations, and improve employer branding in competitive labor markets. For SMEs, adaptability is essential. Starting with pilots, scaling what works, and refining the roadmap regularly allows for progress without unnecessary complexity. The objective is strategic alignment, not programmatic perfection. #sustainability #sustainable #business #esg
Strategic Operational Excellence
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According to the 𝟐𝟎𝟐𝟒 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐈𝐎 𝐒𝐮𝐫𝐯𝐞𝐲 by Foundry, 𝟕𝟓% of CIOs find it challenging to strike the right balance between these two critical areas. This difficulty is notably higher in sectors such as education (𝟖𝟐%) and manufacturing (𝟕𝟖%), and less so in retail (𝟓𝟒%). (Source: https://lnkd.in/ebsed9i7) 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐄𝐱𝐢𝐬𝐭𝐬: The increasing emphasis on digital transformation and artificial intelligence (AI) is driving the need for innovation. In 2024, 28% of CIOs reported that their primary CEO-driven objective was to lead digital business initiatives, a significant increase from the previous year. This push towards innovation often competes with the imperative to maintain operational excellence, including upgrading IT and data security and enhancing IT-business collaboration. 𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬: The tension between innovation and operational excellence can lead to a misallocation of resources if not managed correctly. It can result in either stifling innovation due to overemphasis on day-to-day operations or risking operational integrity by over-prioritizing disruptive technological advancements. For instance, sectors with a high focus on operational challenges, such as education and healthcare, particularly emphasize IT security and business alignment over aggressive innovation. 𝐀𝐝𝐯𝐢𝐜𝐞 𝐟𝐨𝐫 𝐂𝐈𝐎𝐬: • 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐚 𝐃𝐮𝐚𝐥 𝐀𝐠𝐞𝐧𝐝𝐚: Get used to it! CIOs should advocate for an IT strategy that equally prioritizes operational excellence and innovation. This involves not only leading digital transformation projects, but also ensuring that these innovations deliver tangible business outcomes without compromising the operational integrity of the organization. • 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐈𝐓 𝐚𝐧𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Strengthening the collaboration between IT and other business units remains a top priority. CIOs should work closely with business leaders to ensure that technological initiatives are well-aligned with business goals, thereby enhancing the overall strategic impact of IT. • 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐚 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐀𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐌𝐨𝐝𝐞𝐥: To manage the dynamic demands of both innovation and operational tasks effectively, CIOs should adopt a flexible resource allocation model. This model would allow the IT department to shift resources quickly between innovation-driven projects and core IT functions, depending on the business priorities at any given time. ******************************************* • Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends • Ring the 🔔 for notifications!
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Difference between QA QC & TQM Quality Assurance (QA) Focus: The process or system used to produce the product or service. Process: Planning, implementing, and maintaining a quality management system to ensure that processes are effective and efficient. Timing: Proactive, aiming to prevent defects before they occur. Example: Developing quality standards and procedures for a manufacturing process. Quality Control (QC) Focus: The end product or service. Process: Inspection, testing, and verification to ensure that the final output meets specified quality standards. Timing: Typically occurs after production or service delivery. Example: A quality inspector checking for defects in a manufactured product. Total Quality Management (TQM) Focus: The entire organization. Process: A philosophy that emphasizes continuous improvement in all aspects of the business, involving everyone from top management to frontline employees. Timing: Ongoing and pervasive. Example: Implementing employee training programs, customer satisfaction surveys, and process improvement initiatives. In essence: QC is about ensuring the product or service meets quality standards. QA is about ensuring the process used to create the product or service is effective. TQM is a comprehensive approach that involves everyone in the organization to continuously improve quality.
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Difference Between Quality Control, Quality Assurance, and Total Quality Management 1. Quality Control (QC) - Focus:Detecting defects in finished products. - Approach:Reactive (identifies issues after production). - Process: Inspection, testing, and sampling. - Responsibility:Primarily the quality control team. - Goal: Ensure products meet specified standards. 2. Quality Assurance (QA) - Focus: Preventing defects by improving processes. - Approach:Proactive (aims to avoid errors before they occur). - Process:Standardization, audits, and process documentation. - Responsibility: Entire organization (process-oriented). - Goal:Ensure consistent quality through systematic measures. 3. Total Quality Management (TQM) - Focus: Continuous improvement across all organizational functions. - Approach:Holistic (customer-focused, long-term culture). - Process:Employee involvement, customer feedback, and process optimization. - Responsibility:Every employee (company-wide commitment). - Goal:Achieve excellence in all aspects of business operations. Key Summary: - QC:Corrects defects (product-focused). - QA:Prevents defects (process-focused). - TQM:Embeds quality in organizational culture .
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After 12+ years supporting organizations - from factory floors to boardrooms - here’s what I’ve realized: 👉 Most companies have a systems thinking problem. Because leaders are trained to see parts, not patterns. Here’s what that sounds like in practice: Low engagement? ↳ Let’s buy a new pulse survey tool. High attrition? ↳ Let’s launch an employer branding campaign. Inclusion issues? ↳ Let’s run a one-off bias training. Each is a surface fix. But what’s beneath the surface? In one client organization, HR kept tweaking performance appraisal forms to improve fairness and motivation. But the real issue was that leaders weren’t giving feedback because it wasn’t safe to fail in their teams. No form could fix a fear-driven culture. In another, an inclusion program showed high attendance but low impact. Why? Because behind closed doors, team leaders were afraid to speak up in leadership meetings. They were modeling silence, not inclusion: “If I can’t say what I think, why would my team?” That’s the systems trap: We focus on what’s visible, not on what’s causal. And that’s why psychological safety still gets sidelined. If we practiced real systems thinking, it wouldn’t be a “nice to have” - it would be the starting point. Because in any human system: 📌 No safety = No learning 📌 No learning = No progress 📌 No progress = Talent loss, strategy failure, innovation stagnation We need less symptom-solving and more systems design. And we don’t need more tools. We need a new lens. P.S. Where have you seen surface fixes being used instead of systemic change? I'd love to hear your examples. Photo Credit: Pride Business Forum Conference, 2025
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The deeper our understanding of systems, the more wisely and skillfully we can impact sustainable change and improvement. Way back in the 1940's, General Systems Theory showed us that systems could NOT be fully understood by breaking them apart and analyzing the pieces. Instead, systems had to be observed as wholes ,seen in context, with attention to how the parts interacted, evolved, and influenced each other over time. This shift in thinking (from analysis to synthesis) changed everything. It taught us that organizations, supply chains, customer experiences, and even simple production lines are not collections of isolated parts. They are dynamic, interconnected living systems. And THIS perspective is what's needed to guide Lean thinking and Lean practices. Lean is not just about cutting waste or speeding up production. At its core, Lean is about seeing the system- how value flows (or fails to flow) across people, processes, and technology. It’s about understanding that the performance of a system depends far more on the interactions between the parts than on the performance of any single part. When Lean asks us to "go to the Gemba", to the real place where work happens, it is inviting us to observe with curiosity, to understand and not judge or measure. And when Lean guides us to improve processes, it teaches us to create flow and pull systems instead of pushing work downstream blindly...and it teaches us to seek out the communication and collaboration practices that create or prevent flow and pull. When Lean practitioners don't 'get' systems thinking, three major things happen: 1️⃣ They focus too much on local improvements. They optimize one department, one process, or one step but unknowingly hurt the system as a whole. 2️⃣ They treat symptoms, not causes. Without a systems view, people often chase the obvious issues (like bottlenecks or rework) without seeing the underlying system conditions that are creating those issues. 3️⃣ They miss the bigger opportunity. Lean isn't just about making tasks quicker, it's about redesigning how value flows across the organization. Without systems thinking, efforts stay tactical, fragmented, and superficial and real transformation never happens. Systems thinking reminds us: 👉 Optimizing one piece without regard to the whole can cause greater problems elsewhere. 👉 True improvement happens when we see the relationships and dependencies , not just the activities. 👉 To create sustainable change, we must first understand how the system behaves, not just how it is designed. Why is it so hard for many organizations to think in systems, not silos? Is it anything to do with the people/leader traits highlighted below? Leave your thoughts in the comments and lets chat! 🙏
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Agile vs. Traditional Project Management? Why Not Both? 👉 I've noticed a pattern: Projects don’t fail because Agile is better than traditional project mgmt They fail because teams try to force-fit one approach instead of blending the best of both. 👉 When managing complex projects? The start is always uncertain. Some teams go all-in on Agile, thinking flexibility will solve everything. Others cling to traditional plans, hoping predictability will remove the mess. 👉 But reality? 🎯 Success comes from knowing when to flex and when to stay firm. ✅ Agile helps you adapt—embracing change when needed. ✅ Traditional PM keeps you grounded—ensuring structure and risk mgmt. 👉 Your project breakthrough might be in the balance: 🔹 Use Agile for incremental delivery & rapid feedback 🔹 Use Traditional PM for stakeholder alignment & risk control 🔹 Use both to navigate uncertainty with confidence So, The question isn’t: "Should we use Agile or Waterfall?" it is: "Can we combine agility with structure to deliver real value?"
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Many companies are lagging behind in fully harnessing their technology management potential. To pivot from reactive to proactive, here's how you can invest in your operations teams—whether it’s marketing ops, revenue ops, or beyond. Strategic Investments for Operations Teams: 1 - Flex Budget Allocate a flexible budget for freelance resources, agency support, and advanced tools. This empowers ops teams to focus on strategic planning rather than constant firefighting. 2 - Time Investment Schedule regular check-ins between business and ops leaders to review productivity metrics, explore efficiency opportunities, and anticipate potential roadblocks. Consistent communication drives alignment and agility. 3 - Productivity Tools Resist the urge to simplify by cutting essential tech. Tools that manage workflows and automate tasks are non-negotiable. Reducing these can stifle productivity rather than boost it. 4 - Up-Skilling Programs Quarterly L&D goals are a must. Invest in custom training sessions led by seasoned experts, available in-person, online, or on-demand. Tailored learning trumps generic courses any day. 5 - Expert Consultations Regularly bring in external consultants and research firms. Their objective assessments can unveil hidden inefficiencies and offer fresh perspectives that drive operational excellence. 6 - Ops-Led Innovation Lab Establish forums and workshops led by ops but inclusive of cross-functional leaders. These sessions are fertile ground for uncovering synergies, efficiencies, and novel productivity hacks. Implement just a couple of these strategies, and your company will be on a solid path to operational excellence. What resonates with you? What would you add? #marketing #martech #marketingoperations
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Many AI projects fail—not because the tech isn’t good, but because we’re not doing the analysis! Systems thinking is critical, it's about understanding how parts connect, influence, and ripple through an entire ecosystem—not just optimizing a single task or process. And it’s absolutely essential working with AI. Here’s where systems thinking becomes critical in AI strategy and implementation: ✅ AI Strategy and Use Case Selection: Choosing where to use AI isn’t just about which use case fits, it’s about understanding what adds value, which processes are interconnected, and where AI will create value without unintended harm. ✅ Data Flow and Quality: Training an AI on data without mapping upstream inputs or downstream dependencies? That’s how bias, errors, and broken outputs happen—fast. ✅ Customer Experience: Automating support might solve one pain point, but without seeing the full customer journey, you risk creating new frustrations. ✅ Predictive Models and Decisions: If AI makes a recommendation that changes frontline staff actions, you need to understand the full decision-making loop: people, systems, timing, and consequences. ✅ AI Agent Implementation AI agents change the way humans work. Systems thinkers ask: How does this change roles, workflows, handoffs, and trust? What needs to adapt? Business Analysts who bring a systems mindset to AI are making sure those solutions actually work in the real world. Let’s stop treating AI as a one-off automation tool or project. It’s a systems change. And BAs who can see the system are the ones who will lead the future.
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Operations used to be my pet peeve. I hated it from the bottom of my heart. As an entrepreneur, I constantly found myself drowning in the everyday grind—unable to find time to think or do strategic work because ops took over. I was always thankful for anyone who could lift that weight off my shoulders. But something shifted when I reframed operations through the lens of a systems designer. Operations, I realised, is the invisible lubricant that makes the machine run effortlessly. Once you understand the systems and subsystems, the interconnections and feedback loops, the relationships between inputs and outputs—you can make operations not just efficient, but elegant. What once felt like a burden became my best friend. Now, before I touch strategy or execution, I first ask: Is the machine running smoothly? I tinker with the system. I optimize. I set it on autopilot. That’s how I make time for thinking big and doing the work that truly matters. Here’s the playbook: Your first hire should not be just an operator, but an operations manager—someone who understands systems and can scale your intent. They won’t make money for you in month one. But over time, they become your force multiplier. They make the work around the work invisible. They show you what’s actually getting done. They create space for flow. If you’re a manager, start here: Fix the process first in the people, process and product equation. Counterintuitive? Yes. But it works—every time. Operations, approached with a systems mindset, is my secret sauce for superhuman productivity. In fact, I try to fire myself from well-functioning systems. If I’m still heavily involved, something’s off. Once the engine is set, your job is not to overwork it—it’s to step back, monitor, and move on. That kind of honesty keeps you growing. #leadership