Blue Ocean Strategy Development

🔍 I’ve always been fascinated by this: why do most companies fail—and why do a select few repeatedly sail into Blue Oceans? Early in my career, I watched bold initiatives fizzle. Then I saw others—not just once, but again and again—reinvent the rules of the game. The difference? They didn’t just innovate—they made competition irrelevant. That led me to Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne. The secret lies in value innovation: delivering a quantum leap in value and trimming cost simultaneously. But understanding it is one thing; structuring it is another. Here’s what value innovation really looks like in practice: 🔑 The Core Insight from the Book “Value innovation is the cornerstone of blue ocean strategy: make the competition irrelevant by creating a leap in value for buyers and your company, thereby opening new, uncontested markets.” 🛠 What Value Innovation Looks Like in Action Companies like Cirque du Soleil, Nintendo (Wii), Yellow Tail wine, Salesforce, Netflix, and Apple didn’t just copy others—they used a repeatable system: 1. Map the Current State - Use a Strategy Canvas to chart the competitive factors and how incumbents stack up. 2. Apply the Four Actions Framework (ERRC) - Eliminate things customers don’t value - Reduce areas of over-investment - Raise areas that drive customer delight - Create entirely new offerings 3. Craft a New Value Curve - Combine your ERRC insights into a bold strategic profile—breaking the cost/value tradeoff. 4. Follow the 5-Step Shift Process - Choose your focus area - Understand the current landscape - Imagine a new future - Design the path forward - Build alignment and momentum 5. Launch, Monitor & Adapt - Pilot your Blue Ocean initiative, collect feedback, refine it, and embed it—until it becomes part of core business routines. Then repeat. 🌟 Why It Works - Escapes bloody competition by rewriting the rules of the market - Promotes clarity—you know exactly what to eliminate, raise, or invent - Drives profitable growth—creating real value while reducing cost 🚀 Ready to Explore Your Next Blue Ocean? Hi, I’m Sabrina with True North Strategy Advisors. I help businesses go beyond talking strategy—we use proven frameworks to identify, pilot, and scale brand-new market spaces. Want to know if you’re sitting on an undiscovered Blue Ocean? Comment “Intro” or send me a message. Let’s get to know each other—and explore what your next frontier could be. #BlueOceanStrategy #ValueInnovation #StructuredStrategy #TrueNorth #StrategyExecution #BusinessGrowth

Manufacturing productivity doesn't have to feel like a never-ending battle. Actually, the traditional approach falls short when not handled properly. Limited gains are the norm. If you want to maximize your bottom line, it's time for a transformative approach. Here's where Blue Ocean Strategy comes in. It's not just an ordinary solution. It's a game-changer. A shake-up. Blue Ocean Strategy doesn't just improve productivity – it transforms the way you think about your manufacturing processes. 𝗪𝗵𝘆 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝗙𝗮𝗶𝗹: - 𝗥𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲 𝘁𝗼 𝗖𝗵𝗮𝗻𝗴𝗲 Fear of the unknown or comfort with the status quo. - 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗖𝗹𝗲𝗮𝗿 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻: Fragmented and ineffective initiatives without a clear strategy. - 𝗜𝗻𝘀𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗕𝘂𝘆-𝗶𝗻: Lack of support and commitment without stakeholder involvement. - 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝘀𝘀𝘂𝗲𝘀: Initial gains not sustained due to lack of continuous monitoring. - 𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹 𝗖𝗵𝗮𝗻𝗴𝗲𝘀:Small improvements limiting significant productivity breakthroughs. 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗕𝗹𝘂𝗲 𝗢𝗰𝗲𝗮𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗔𝘀𝘀𝗲𝘀𝘀 𝘁𝗵𝗲 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗦𝘁𝗮𝘁𝗲 - 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Analyze current productivity levels, cycle times, and OEE. - 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗶𝗻𝗴: Compare with industry standards. - 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗠𝗮𝗽𝗽𝗶𝗻𝗴: Identify bottlenecks and inefficiencies. - 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Gather insights from employees and stakeholders. 𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗩𝗶𝘀𝘂𝗮𝗹 𝗘𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻 - 𝗚𝗲𝗺𝗯𝗮 𝗪𝗮𝗹𝗸𝘀: Observe processes firsthand and gather feedback. - 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Understand expectations and requirements. - 𝗘𝗻𝗴𝗮𝗴𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀:  Explore best practices - 𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝗮𝗺𝘀: Brainstorm productivity improvement ideas. 𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗮𝗶𝗿 - 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗖𝗮𝗻𝘃𝗮𝘀𝗲𝘀:  Create strategy canvases for improvement. - 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀: Gather suggestions from stakeholders. - 𝗥𝗲𝗳𝗶𝗻𝗲𝗺𝗲𝗻𝘁: Adjust strategies based on feedback. 𝗦𝘁𝗮𝗴𝗲 𝟰: 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗕𝗹𝘂𝗲 𝗢𝗰𝗲𝗮𝗻 𝗠𝗼𝘃𝗲𝘀 𝗙𝗼𝘂𝗿 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: - 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲: Remove non-value-adding activities. - 𝗥𝗲𝗱𝘂𝗰𝗲: Minimize unnecessary steps and delays. - 𝗥𝗮𝗶𝘀𝗲:Enhance quality control and training. - 𝗖𝗿𝗲𝗮𝘁𝗲: Introduce new technologies and workflows. 𝗦𝘁𝗮𝗴𝗲 𝟱: 𝗘𝘅𝗲𝗰𝘂𝘁𝗲 𝗮𝗻𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻 - 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻:Develop a plan with milestones and KPIs. - 𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Foster a culture of continuous improvement. - 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Regularly review productivity metrics. - 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Ensure alignment and celebrate successes.

Want to create new markets and leave your competition behind? Start with Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim. Here’s how it works: ☑ Understand the difference between Red and Blue Ocean moves. ↳ Red Ocean: Compete within existing industry boundaries. ↳ Blue Ocean: Create a new, uncontested market space. In today’s world, most industries operate in the Red Ocean—high competition, shrinking margins, and the constant fight for the same customers. But the real opportunities lie in Blue Oceans, where the market space is limitless and competition is irrelevant. ☑ Shape the market instead of competing within it. ↳ Red Ocean: You take the industry structure for granted. ↳ Blue Ocean: You redefine it. Companies that create Blue Oceans say, “Industry rules? We make our own.” By reconstructing the market, they create new demand and make competitors irrelevant. Take Nintendo Wii—instead of fighting Sony and Microsoft, they pulled in new users like seniors and athletes, growing the entire video game industry. 🔍 Align value, profit, and people for long-term success. ↳ The secret to Blue Ocean Strategy’s sustainability? ↳ Aligning the value proposition (buyers win), the profit proposition (the company wins), and the people proposition (motivating partners and employees). For example, Cirque du Soleil has maintained its edge for over 20 years by aligning all three. Competitors can’t easily copy that balance of differentiation and low cost. Blue Ocean Strategy isn’t just about being different. It’s about reshaping the market to create both differentiation and low cost. Whether it’s video games or outdoor advertising (like JCDecaux’s innovative approach with city furniture), Blue Oceans are out there waiting to be created. Ps. If you like content like this, follow me for more insights! 🙌

Every year, 1.3 billion tons of perfectly edible food is thrown away. That’s one-third of all food produced globally—wasted. At the same time, over a billion people go to bed hungry, and food waste contributes to 8% of global greenhouse gas emissions—more than the aviation industry. But where most people saw a dead end, a Danish startup called Too Good To Go saw opportunity. They asked a simple question: What if we could turn food waste into a win-win-win—for businesses, customers, and the planet? Instead of competing in the crowded food delivery market with giants like UberEats and DoorDash, they created a blue ocean by launching a new category: food rescue. Here’s how it works: Restaurants and businesses upload their surplus food into “magic bags,” priced at 70% off retail value. Customers buy these bags through the app and pick them up at closing time. The twist? You don’t know what’s inside—it’s a surprise! Suddenly, buying surplus food became more than just a deal—it became a movement. Users became "waste warriors," and every purchase felt like saving a meal from the bin. The results? 🔥 365 million meals saved 🔥 175,000 businesses onboarded 🔥 100 million users 🔥 Operating in 17 countries It’s not just the numbers that are impressive. Too Good To Go built a story. They made surplus food cool. They turned food waste into a feel-good decision that’s environmentally friendly, cost-effective, and profitable for everyone involved. This is blue ocean thinking at its finest. What’s the “surplus food” in your industry? What’s the problem everyone accepts as “just the way it is” that could be reframed into a new opportunity? If you like to get a free step by step guide to find your Blue Ocean Shift using AI, use the link in the comments to answer a few simple questions about your product Drop your thoughts in the comments—I’d love to hear how you’re finding blue oceans where others only see red ones. And if this story inspired you, reshare it to spread the word about the power of innovative thinking. #productmanagement #AI

Competing on the same tired turf won’t grow your business. Real growth comes from creating a space others can’t touch. Here’s the truth most people don’t say out loud: Blue ocean strategies aren’t about being first. They’re about being different in ways that matter. So how do you break away? Here are 6 steps to create your unique advantage: 1/ DROP • Cut noise that drains resources • Stop meaningless rate battles, cookie-cutter approaches, and nickel-and-diming 2/ DECREASE • Reduce focus on what clients undervalue • Minimize paperwork, shallow compliance metrics, and overpromised tech 3/ ELEVATE • Raise value in ways competitors can’t match • Improve caregiver emotional intelligence, wellness, and family communication 4/ CREATE • Build offerings no one else imagined • Launch wellness subscriptions, holistic support, and unique culture-driven experiences 5/ REDEFINE • Redefine what success means in your space • Train around specialized skills, integrate smart tools, and go beyond traditional expectations 6/ BREAKAWAY • Compete by transforming leaders, not tactics • Strengthen leadership culture, align with personal purpose, solve root challenges Blue oceans aren’t found. They’re made. Stop swimming with everyone else. Start creating a space that only you can own. The real question: What will you drop, decrease, elevate, or create first? I share exclusive strategies for home care leaders who want to grow, retain, and thrive – get them straight to your inbox here: https://lnkd.in/gwHQzYgT

Cirque didn’t outcompete the circus: They escaped it entirely. They reimagined the entire experience. New vibe. New customer. No competition. The result: ✅ 180M+ tickets sold ✅ 450+ cities performed in ✅ $1B+ in annual revenue That’s what I call strategy alchemy. Take an idea from a different world. Apply it where no one else is looking. Here’s how the Strategy Grid explains their shift. → Eliminate: Animals, ringmasters, cheap concessions. → Reduce: Danger, silly humor, star performers. → Raise: Artistry, storytelling, production value. → Create: Themed narratives, refined environments, dance. This created an entirely new demand for the product. From families chasing popcorn to adults seeking art. These new theatregoers were also willing to pay more. While drastically reducing costs (no more travelling animals). That’s the kind of strategy that scales. If you’re stuck competing, ask your team: → What could we borrow from another industry? → What would we sacrifice if we weren’t afraid? → What new customers are we better designed for? Winning isn’t about playing the same game better. It’s about playing a game only you can win. I unpack this fully in my last issue of The Moat – Issue 010. Link in the comments. 📖 Based on Blue Ocean Strategy by Kim & Mauborgne. 🔁 Repost to share a smarter way to think about strategy. 🔔 Follow me, Ali Mamujee, for more strategy insights.

From Competing to Creating. Is your strategy blue enough? "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne introduces us to the concept of creating 'Blue Oceans': Untapped new market spaces ripe for innovation. Here's a deep dive into how this concept can revolutionize startups: → Value Innovation: The cornerstone of Blue Ocean Strategy. It's about making the competition irrelevant by creating and capturing new demand, offering unprecedented value at lower costs. - → The Four Actions Framework: A practical tool to reconstruct market boundaries. It involves: 1. Eliminating: Factors the industry takes for granted but no longer adds value. 2. Reducing: Factors well below the industry's standard to cut costs. 3. Raising: Factors above the industry's standard to create higher value. 4. Creating: New factors the industry has never offered. - → The Strategy Canvas: Visualizing your current market position and the blue ocean you aim to create. It helps identify areas for innovation that break away from the competition. This approach challenges startups to not just compete but to change the playing field altogether. It's about daring to be different, finding new ways to serve unmet needs, and creating your own market space where you set the rules. How does the Blue Ocean Strategy influence your approach to business planning and innovation? Are there areas in your market ripe for creating a Blue Ocean? #technology #entrepreneurship #innovation #strategy #business #leadership #digitalmarketing #successmindset #organicgrowth ~~~ Found this helpful? Consider sharing 📤 and follow me Marco Franzoni for similar insights!