Personalizing Customer Experiences in Sales Outreach

We talk so much about the horrible sales reps doing this or that... Well, here is the Best Sales Outreach I've Ever Received 🏆 (And It Wasn't Even a Cold Call!) As an avid teacher and consumer of #sales training and a #CEO, I've encountered countless outreach attempts over the years (literally thousands). But one particular interaction stands out - not just for its effectiveness, but for its sheer brilliance. By far it wins the award of BEST SALES OUTREACH of all time. It was from Caleb Parsons, an Account Executive at Oracle. Caleb reached out to me via LinkedIn, and within minutes, I knew this was different. Why? Two reasons: 1️⃣ Caleb embodied the golden rule of prospecting: To be Interesting, You must be Interested. 2️⃣ He leveraged the Omni-Channel (email, LinkedIn, FlyMSG) the SAME day. Caleb didn't just give me a run-of-the-mill sales pitch like everyone else does. Instead, he took the initiative to truly comprehend my company, the work I do, and my interests. He did several things: 1. He sent a personalized connection request ✅ 2. He triangulated that with an email using FlyMSG.io ✅ 3. He SIGNED UP for FlyMSG!!! ✅ 4. He invited me to an event! ✅ This personalized approach instantly piqued my curiosity. I felt respected, not just as a potential customer, but as a fellow professional. He embodied my saying to sellers: "show me that you know me." Caleb's message wasn't just about selling; it was about building a connection based on an interest that he knew I was passionate about. He demonstrated a genuine interest in me, our company and products, my work, which sparked an instant "Yes, let's talk." Here's why Caleb's approach was so effective: * Personalization: He did his research and tailored his outreach to my specific interests. * Value-driven: Umm, he used my own product on the CREATOR! * Building rapport: He focused on establishing a connection, not just spraying and praying automation. Caleb's outreach wasn't just impressive; it was transformative. It showed everyone who watches this 7-min video the power of personalized, value-driven prospecting that prioritizes building relationships over his personal focus... "booking a meeting." I've been teaching prospecting for eight years, Vengreso | The Creators of FlyMSG.io. FlyMSG is over 3 years old. Nobody, and I mean nobody, has taken the time to engage with me as a buyer like he did! Caleb's outreach is the best I've ever received. It's a shining example of how to connect with prospects authentically and effectively. Watch this 7-min video or read this article I wrote about him. While I couldn't be one of his buyers... he deserved the praise. https://lnkd.in/gFQK-ZmH What are your thoughts on Caleb's approach? John Barrows 🏄♂️ Scott Leese • Richard Bliss Richard Harris™ Shari Levitin Chris Gandolfo Jordan Bauer Liz. Bishop Casey (Case) George Mike Levy Any exceptional sales outreach experiences? Share your stories 👇

People don’t want another blast email—they want to feel like you’re talking to them. Marketo’s personalization tools help make each interaction unique, genuine, and relevant. Tools within Marketo to Personalize Your Outreach: 1. Dynamic Content Blocks: Dynamic content lets you tailor emails with the right message, image, or offer for each group. It’s especially useful for customizing specific sections within a single email while keeping the rest consistent. 2. Tokens for Personalization: A little personal touch, like a name or company mention, goes a long way. Tokens can be added across all folders by setting them at the top level or customized at the program level for maximum flexibility. 3. Behavioral Triggers: Timing is everything. Set up triggers based on actions like page visits or clicks to ensure you’re reaching out when your audience is most engaged. 4. Lead Scoring: Lead scoring helps you prioritize and deliver the right content at the right time, tailored to each lead’s journey. You may also want to bring in data from your ABM tool for this. What You Can Personalize: 1. Name: Start with the basics—everyone loves seeing their own name. 2. Geolocation: Context matters. Personalize based on region or city to show you understand their specific needs or local interests. 3. Persona: Tailor messages to different buyer personas, ensuring each one feels like it’s made just for them (because a CFO and a VP of Sales aren't interested in the same thing). 4. Images and Visuals: Swap out images based on location, industry, or interest to make your content feel relevant to each recipient. 5. Content Recommendations: Use browsing history or past interactions to recommend the next best asset. 6. Product or Service Interests: Send personalized messaging around the particular products or services each lead has shown interest in, making it feel like you’re offering a solution just for them. 7. Engagement Stage: Adapt your content based on where they are in the buyer’s journey, from awareness to decision-making. This ensures each message aligns with their current needs and level of interest. Again, your ABM tool might be helpful here. 8. Company Name and Industry: Recognize the lead’s company or industry to show that you understand their business context and challenges, especially useful for B2B audiences. 9. Past Purchases or Transactions: Make returning customers feel valued by referencing past purchases or transactions. This can work wonders for upsells, cross-sells, and loyalty programs. And don’t forget—this customization can be extended to landing pages too! Consistent, seamless experiences make all the difference. In today’s world, personalization isn’t just a nice-to-have—it’s how you build real connections. With Marketo, you’re not just sending messages; you’re creating relationships that feel authentic and worth investing in. #marketingoperations #marketingops #personalization #emailmarketing #landingpages #marketo

If 2024 taught us anything about Cold Email, it’s this: 👇 General ICP Outreach isn’t enough to drive results anymore. With deliverability getting tougher every day, there’s only one way to make outbound work: → Intent-Based Targeting Here’s how we do it at SalesCaptain to book 3x more demos ⬇️ Step 1️⃣ Identify High-Intent Triggers The goal? Find prospects showing buying signals. ✅ Website visits – Someone browsing pricing or case studies? (We use tools like RB2B, Leadfeeder, and Maximise.ai). ✅ Competitor research – Tools like Trigify.io reveal when prospects engage with competitor content. ✅ Event attendance – Webinar attendees or industry event participants often explore new solutions. (DM me for a Clay template on this) ✅ Job changes – Platforms like UserGems 💎 notify us when decision-makers start new roles (a prime buying window). ⚡️ Pro Tip: Categorize triggers: → High intent: Pricing page visits → Medium intent: Engaging with case studies This helps prioritize outreach for faster conversions. Step 2️⃣ Layer Intent Data with an ICP Filter Intent data alone isn't enough, you need to ensure the right audience fit. Tools like Clay and Clearbit help us: ✅ Confirm ICP fit using firmographics ✅ Identify the right decision-makers ✅ Validate work emails ✅ Enrich data for personalized messaging ⚡️ Key Insight: Not everyone showing intent fits your ICP. Filter carefully to avoid wasted resources. Step 3️⃣ Hyper-Personalized Outreach Golden Rule: Intent without context is meaningless. Here’s our outreach formula: 👀 Observation: Reference the trigger (e.g., webinar attended, pricing page visit) 📈 Insight: Address a potential pain point tied to that trigger 💡 Solution: Share how you’ve helped similar companies solve this pain 📞 CTA: Suggest an exploratory call or share a free resource ⚡️ Pro Tip: Use tools like Twain to personalize at scale without landing in spam folders. 📊 The Results? Since focusing on intent-based outreach, we’ve seen: ✅ 3x Higher Demo Booking Rates 📈 ✅ 40% Reduction in CPL (focusing on quality over quantity) ✅ Larger Deals in the Pipeline with higher-quality prospects It’s 2025. Let’s build smarter, more profitable campaigns. 💡 Do you use intent signals in your outreach? Drop me a comment below! 👇