Personalization is becoming the new profit engine for airlines. In our research with SAP, we found that transforming offer, order, settlement, and delivery processes strengthens customer relationships and drives measurable growth. Airlines that modernize are proving that better experiences lead directly to better margins. See how modernization delivers lasting value. Download the full report here: https://ibm.co/6049BTkMU
IBM Institute for Business Value
Think Tanks
Research-backed, technology-informed strategic insights that help you make smarter business decisions.
About us
For nearly two decades, the Institute for Business Value has served as the thought leadership think tank for IBM. What inspires us is producing research-backed and technology-informed strategic insights that help leaders make smarter business decisions. From our unique position at the intersection of business, technology, and society, we survey, interview, and engage with thousands of executives, consumers, and experts each year, synthesizing their perspectives into credible, inspiring, and actionable insights. To stay connected and informed, sign up to receive our email alerts, and follow us on Twitter (@IBMIBV).
- Website
-
https://ibm.com/ibv
External link for IBM Institute for Business Value
- Industry
- Think Tanks
- Company size
- 10,001+ employees
Updates
-
Where your workloads live could determine whether your modernization speeds ahead—or gets stuck. This report’s findings highlight how CIOs are balancing hyperscalers, modern computing platforms, and legacy systems—with big shifts coming by 2028. Before you move your most critical workloads, know where the industry is headed. Download the full report: https://ibm.co/6046BTXLs
-
IBM Institute for Business Value reposted this
Imagine an organization that spends most of its IT resources on innovation, not maintenance. The latest report from the IBM Institute for Business Value explores how businesses are using intelligent automation to get more out of their technology and drive growth. Get the insights: https://ibm.co/6048BrSK4
-
-
Most enterprises know tech debt is a problem. Few treat it as strategy. Our latest research outlines four practical steps to turn that mindset shift into measurable results, from reframing definitions to anchoring AI initiatives in IT. Which step will drive the biggest impact in your organization? Download the full report to find out: https://ibm.co/6041BrGTJ
-
If your teams can’t easily use data, your AI ambitions will stall. The newest installment in our C-suite Study Series reveals that 82% of CDOs believe making business data simpler and more intuitive is essential to success. Data fluency isn’t a nice-to-have anymore. It’s the foundation for speed, innovation, and trust. How intuitive is your organization’s data experience today? Find out here: https://ibm.co/6049BOjS3
-
-
The smartest utilities aren’t just reacting to change. They’re predicting it. AI is helping leaders anticipate demand, prevent outages, and design entirely new ways to deliver energy value. In our new report, we explore how this shift is creating measurable performance gains and new business models for a cleaner, more connected future. Find out what leading utilities are doing differently: https://ibm.co/6049BMSNZ
-
Not all data is created equal, and leaders everywhere are taking notice. We’re excited that our 2025 Chief Data Officer Study was featured in the Forbes CIO newsletter, highlighting how organizations are shifting their focus from data volume to data value. Find out how decision‑ready data fuels stronger AI outcomes and business growth. Read the full article ⤵️
-
The retail revolution in air travel is already taking off. 🛫 In our latest report—written in collaboration with SAP—we show how modernization is unlocking new revenue, agility, and customer loyalty across the airline industry. Find out how early movers are setting the pace for a more connected, retail-driven travel experience. Explore the report ➡️ https://ibm.co/6043BMirW
-
The future of cybersecurity is not just reactive. It is designed. Our research—conducted in collaboration with Microsoft—shows how secure-by-design principles, powered by AI, are redefining resilience from the ground up. Security leaders are moving fast to: 🔹 Fuse innovation and security into every build phase. 🔹 Keep architecture and operations in constant sync. 🔹 Extend protection across ecosystems through shared trust. Want to see how design thinking can make your defenses smarter? Read the report: https://ibm.co/6042BMkoO
-
-
Automation is more than a technology upgrade. It is a business strategy. Our research found that leading organizations are using AI and automation to shift IT from maintenance mode to value creation mode. This unlocks budget, talent, and time for initiatives that move the needle. More focus on transformation. Less drag from outdated systems. Measurable impact on ROI. See where your organization stands. https://ibm.co/6047BMRNl