LinkedIn Top Startups 2025: The 10 companies on the rise in the Netherlands
The way professionals work, hire and build is rapidly evolving, and startups are at the forefront of that change. Advances in artificial intelligence have dramatically reduced the time, funding and resources necessary to launch a business — lowering barriers to entry and accelerating the next wave of innovation.
Our seventh annual LinkedIn Top Startups list identifies those innovators, surfacing the 10 companies in the Netherlands that are growing fast and gaining attention. These young companies aren’t just attracting top talent and investment — they’re shaping the future of their industries, whether it’s by producing a new type of beverage, leveraging AI to streamline the hiring process or creating sustainable investment funds.
The list is backed by LinkedIn data, evaluating startups across four pillars: employee growth; jobseeker interest; member engagement with the company and its employees; and how well these startups pulled talent from our LinkedIn Top Companies list.
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Here are this year’s 10 Top Startups in the Netherlands. Join the conversation using #LinkedInTopStartups.
You can read our full methodology at the bottom of this article. This ranking is based on LinkedIn data and was compiled by LinkedIn data scientist Alejandra Budar in partnership with LinkedIn News editor Sherida van IJsselmuide .
All headcounts are provided by the companies, unless marked with an asterisk. Those headcounts are from LinkedIn data. The most common job titles, functions and skills reflect aggregated, anonymized public member data from active LinkedIn profiles of employees at each company.
1. Carbon Equity
Full-time headcount: 33 | Headquarters: Amsterdam | Year founded: 2021 | Most common skills: Entrepreneurship, Marketing Strategy, Python | Most common job titles: Investment Analyst | Largest job functions: Business Development, Finance, IT | What they do: Carbon Equity offers opportunities to invest in funds that focus on startups specialising in climate technology.
2. STËLZ
Full-time headcount: 38* | Headquarters: Amsterdam | Year founded: 2020 | Most common skills: Hospitality, Social Media, Digital Marketing | Most common job titles: Account Manager, Salesperson, Event Coordinator | Largest job functions: Sales, Marketing, Operations | What they do: STËLZ produces low-alcohol hard seltzers, cocktails and iced teas, building its brand through social media, events and community.
3. OpenUp
Full-time headcount: 139 | Headquarters: Amsterdam | Year founded: 2021 | Most common skills: Psychology, Salesforce.com, Social Media | Most common job titles: Psychologist, Business Development Representative, Account Executive | Largest job functions: Healthcare Services, Sales, Business Development | What they do: OpenUp provides companies with subscriptions that give employees access to online psychological support.
4. Workwize
Full-time headcount: 122 | Headquarters: Amsterdam | Year founded: 2021 | Most common skills: CRM, SaaS, JavaScript | Most common job titles: Account Executive, Customer Experience Manager, Partnerships Manager | Largest job functions: Sales, Engineering, Customer Success and Support | What they do: Workwize automates the distribution of laptops and smartphones for companies and their (remote) staff.
5. Insify
Full-time headcount: 66 | Headquarters: Amsterdam | Year founded: 2020 | Most common skills: TypeScript, SASS, Insurance | Most common job titles: Software Engineer, Customer Service Representative | Largest job functions: Engineering, Customer Success and Support, Marketing | What they do: Insify enables freelancers and entrepreneurs to take out business insurance online.
6. Carv
Recommended by LinkedIn
Full-time headcount: 58 | Headquarters: Amsterdam | Year founded: 2023 | Most common skills: JavaScript, MySQL, Python | Largest job functions: Engineering, Sales | What they do: Carv is an AI platform that automates tasks in the recruitment process, giving recruiters more time for personal interaction.
7. NOWATCH
Full-time headcount: 36*| Headquarters: Amsterdam | Year founded: 2020 | Most common skills: Machine Learning, Research Skills, Market Research | Most common job titles: Mobile Application Developer, Senior Data Scientist | Largest job functions: Engineering, Marketing, Business Development | What they do: NOWATCH develops health trackers that measure stress, sleep and activity, helping users maintain better balance in their daily lives.
8. Monday Merch
Full-time headcount: 52 | Headquarters: Rotterdam | Year founded: 2022 | Most common skills: Adobe Premiere Pro, Digital Marketing, Adobe Photoshop | Most common job titles: Account Manager | Largest job functions: Operations, Sales, Business Development | What they do: Monday Merch helps companies design and produce merchandise through its automated platform.
9. Intelic
Full-time headcount: 42 | Headquarters: Amsterdam | Year founded: 2021 | Most common skills: Machine Learning, Python, Git | Most common job titles: Software Engineer, Robotics Engineer | Largest job functions: Engineering, Business Development | What they do: Intelic develops AI software that integrates and controls unmanned defence vehicles across air, land and sea.
10. Motopp
Full-time headcount: 30 | Headquarters: Amsterdam | Year founded: 2020 | Most common skills: Python, Git, Project Management | Most common job titles: Information Technology Specialist, Software Engineer | Largest job functions: Engineering, IT, Business Development | What they do: Motopp trains refugees and newcomers as IT professionals and supports them in finding work in the sector.
You can check out the Top Startups in Australia, Brazil, France, India and Singapore. Australia, France, Germany, India ,Israel, Italy, Singapore, Spain and the United Kingdom.
Methodology
LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 10%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts the rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup’s total workforce. Data is normalized across all eligible startups. The methodology time frame is July 1, 2024 through June 30, 2025.
To be eligible, companies must be fully independent, privately held, have 30 or more full-time employees, be 5 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 10% or more of their workforce based on corporate announcements or public, reliable sources between July 1, 2024 and the list launch, are not eligible. These decisions are made by the LinkedIn News team based on company statements and/or reputable news outlets.
About company insights
Company insights were sourced from LinkedIn Talent Insights. Data reflects aggregated public member data from active LinkedIn profiles in the relevant country and includes full-time employee profiles associated with the company on LinkedIn. We exclude members who identify as part-time or contractors. Headcounts are provided by the companies directly, unless otherwise noted with an asterisk. Those headcounts are based on LinkedIn data. All insights reflect a 12-month time period looking back from July 2025. Skills data was derived from measuring the most frequent skills among a company’s employees. Most common job titles represent the occupations that are most common within each company. Largest job function measures the function area most prevalent within each company.
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Congrats to all and for me personally of course Carv on behalf of TMI-Investments 👏👏
Cool, gefeliciteerd Florian!
Maurits van Keulen nummer 2