Capturing rich, contextual insights: Reach3 Rap

In today’s competitive landscape, the companies pulling ahead are the ones that truly understand their customers—beyond the data points. They tap into emotion, behavior, and real-world context to better understand the dynamics driving decision-making. 

That’s been our focus at Reach3 Insights from day one: pairing rigorous research methods with conversational, AI-driven approaches to help brands uncover insights in the moment.

In this week’s newsletter, we’re spotlighting three industry-specific stories that show how this approach comes to life.

📋 Insurance: Unlocking Insights from the Front Lines

In insurance, trust is everything—and often, the first and most important trust-builder is your agent or broker.

In Carrier Management, our Vice President, Breanne Armstrong , explains why insurers gaining ground are prioritizing feedback from frontline professionals.

“The insurers gaining ground in competitive categories aren’t just investing in customer research,” Bre writes. “They’re actively engaging their intermediaries, asking what’s working, what’s not, and how the experience can be improved across systems, communications, and service.”

⌚️ Medical Devices: Capturing Real-World Experience

Medical device technology may be advanced—but research methods haven’t always kept up.

Writing for MedCity News, Dara St. Louis , EVP at Reach3, argues that it’s time for real-time, in-home feedback that reflects the actual user experience. 

Small moments—like a diary entry during device setup or a quick note after the first alert—offer richer insights than retrospective surveys weeks later.

She also highlights the importance of hearing from caregivers and understanding emotional responses—not just technical ones.

“Longitudinal feedback across weeks or months can reveal how first impressions evolve with continued use,” Dara explains.

🎥 Streaming: Consumers are feeling the pinch

Streaming platforms like Netflix are seeing record revenues—but signs of fatigue are starting to show. 

According to Reach3’s Trade Winds study, featured on News 6 WKMG, “streaming fatigue” is real. Consumers are cutting back as rising costs add up.

Matt Kleinschmit , CEO and Founder of Reach3 Insights, put it simply: “For media companies, content producers, and service providers, the key is listening closely to their audiences—and using in-the-moment feedback to move beyond surface-level opinions. That’s how you understand what makes a service feel essential in people’s daily lives.”

Better relevance starts with better research

To connect with today’s consumer, you need insights that go beyond the superficial. 

Our latest research-on-research reveals how conversational techniques impact engagement, data integrity, and richness and depth—not to mention how they drive higher quality AI models.

Curious if it’s worth the switch?

Looking to freshen up your research this fall?

Scores of Fortune 500 brands are leaning into our AI-accelerated, mobile-first conversational research approaches to better anticipate where their industries are headed. Please reach out to the Reach3 team if there is anything we can do to help you to be better prepared for the future.

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