5 must reads for the weekend

5 must reads for the weekend

We keep our ear to the ground for the interesting stats, insights and discussion points you need to feel in the know and shape the future with confidence.

 1. IPO-sitive momentum 

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What do AI, IPOs, and a global rebound have in common? They’re all driving a major shift in equity markets and it’s happening fast. In Q3 2025, global stock markets roared back to life after months of uncertainty, with the U.S. leading the charge thanks to a flood of IPOs and strong post-listing performance. Exchanges worldwide are racing to reform listing rules to attract high-growth companies, especially those in tech and AI. Private equity-backed IPOs more than doubled, signaling renewed confidence. But investors aren’t just chasing hype. They demand profitability, transparency, and resilience. While regions like China, India, and the Middle East are surging ahead, Europe is cautiously reawakening. The message is clear: companies looking to go public need more than a good story. The IPO window is reopening, but only for those ready to meet the moment.

How can you navigate your IPO planning with confidence?

2. Rewired marketing 

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What if 95% of what marketers rely on agencies for could soon be done by AI? That’s not sci-fi — it’s already happening. As AI evolves, it’s transforming marketing from a campaign-driven function into a real-time, data-powered engine for personalized experiences. Forward-thinking teams are ditching silos for agile pods, where automation handles the grunt work and humans focus on strategy, creativity and optimization. Roles are shrinking, but impact is growing. AI agents now help execute campaigns and generate content, but they need integrated data to work effectively. The future lies in balancing decentralized execution with strong centralized functions like brand governance and tech enablement.

The future of marketing operating models in the age of AI  

3. Flying blind 

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AI is soaring but without governance, it’s flying blind. While leaders race to scale AI across teams, most lack the visibility and controls needed to manage risk, bias, and compliance. What does that result in? A growing gap between ambition and accountability. Boards want assurance, customers want transparency and regulators are watching closely. Yet many companies are launching AI initiatives without knowing where they’re running, what risks they carry, or how to measure impact. The solution isn’t to slow down, it’s this...

AI needs a control tower before it takes off

4. Dialing up the pressure 

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For telecom providers, 2026 is shaping up to be anything but smooth dialing. Geopolitical tensions, the rapid rise of artificial intelligence, and customers losing faith in how their data is handled are all creating static in the system. While 82% of consumers say they’ve used AI tools recently, fewer than half think the benefits outweigh the risks, leaving telcos trying to rebuild trust even as they race to modernize outdated networks. Add in the talent crunch, sluggish adoption of high-speed connectivity, and mounting sustainability pressures — it’s clear the industry isn’t just upgrading its tech, it’s rethinking how it connects with the world…

How can telcos navigate a world of evolving risks?  

5. Byte the risk

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With 2.04 million cyber incidents in India last year, doing nothing is the costliest option. Insurers hiked premiums 50% in 2023 and now reward visible discipline — think timely patches, cleaner vendor chains, and stronger cyber‑hygiene scores. The Digital Personal Data Protection (DPDP) Act raises the bar, and artificial intelligence is reshaping both the threats and the underwriting math. If your policy reads like a generic template, expect surprises at claim time. The future of cyber insurance is smarter, stricter, and deeply tied to your risk posture, where resilience beats reaction every time...

Cyber insurance in India: From breach recovery to business resilience 

If you do one thing: 

Trade speed for strategy. 

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Great roundup. Clear, timely insights for anyone watching global tech shifts

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The economy, sales, and ideology thrive on innovation.   The day begins with routine, and it ends with routine. We associate with the same type of people and always insist on following the same path. We reject those who think differently and remain complacent within our own framework.   The economic landscape constantly shifts with changing circumstances. Sales professionals must encounter countless different faces every day.   Today's world is a rapidly changing landscape, disappearing tomorrow. There's only one way to survive in this turbulent world: to seize the reins of innovation.   Routine tasks, performance data, disseminating mass media, and cultivating an image. While these conversations are necessary, they should be distanced. We must cut out the mass of contradictions that fill our very core.   This is a reality that individuals, organizations, and businesses have all turned a blind eye to. Innovation isn't something you just talk about. It has to be done. We must be wary of being calculating and trying to please others.   The world is in turmoil. Someone must step forward, and whoever moves first will conquer. Accept with confidence that you are the protagonist!  

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Indeed these highlighted cutting edge insights to elements far broader than all but specialists aware! The dynamics of progress and EY' global best practice brings together highly valuable information nicely presented for readers benefits.

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The new frontier of trust is no longer just technological — it’s ethical. Those who understand this first will set the standard for the next decade.🇵🇹A nova fronteira da confiança já não é apenas tecnológica — é ética. As organizações que compreenderem isso antes das outras definirão o padrão da próxima década.

Insightful roundup — AI, cybersecurity, and finance are clearly converging faster than ever.

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