Thankful for all of our customers that come in all shapes and sizes! We wouldn't be Zeni without you!
Most startups avoid complex customers. It makes sense. They’re hard to onboard. Hard to service. And they slow down your “scale engine.” So founders avoid them in the name of efficiency. Because consistency helps your team move fast, repeat patterns, and grow predictably. But here’s the hidden cost: Avoiding complexity means avoiding discovery. When you embrace those tough, high-maintenance customers, you start seeing the depth of pain in your market before anyone else does. You learn what’s truly broken, not just what’s easy to fix. If you can build solutions for that complexity, and then standardize those learnings across your broader customer base… You don’t just scale faster, you unlock a 𝘯𝘦𝘸 𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘦𝘨𝘮𝘦𝘯𝘵. That’s the real gold mine. ⚱️💡 It future-proofs your business. It strengthens your core operations. And it gives you an elixir for sustainable growth. So the next time a complex customer knocks, don’t avoid them. Study them. They might be the ones pointing you toward your next big breakthrough. 👉 Have you ever landed a “complex” customer who changed the trajectory of your product? Would love to hear your story.
This is exactly what sets Zeni apart — we don’t avoid complexity, we learn from it and transform it into scalable solutions.