B2B buying has changed. Today, buyers’ first impression often comes from generative AI, not your website or sales team. Every digital touchpoint matters — how customers experience your brand shapes the AI-driven narrative before any human interaction. Marketing, sales, and support must work together to ensure messages are consistent, customer-centric, and impactful. Read more insights from Zendesk President and CRO Chris Donato and Senior Vice President of Communications Sarah Gavin in G2: https://zdsk.co/4ooKdZP
Absolutely. Generative AI has become the new front door of B2B buying, shaping perception before a single human interaction happens. And if every digital touchpoint isn’t aligned, AI will amplify the inconsistency. The companies winning today are the ones treating AI as an extension of their go-to-market strategy: marketing, sales, and support speaking with one unified, customer-centric voice. That’s how you build trust before the first conversation even starts.
Generating meaningful connections through AI isn't just strategic—it's essential. Let's keep conversations customer-focused. 🤝 #DigitalTransformation