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"My ideal scenario is that no matter how you interact with our company, we make your life a little better." — Bracken Darrell, VF President & CEO Hear more from Bracken on How Leaders Lead with David Novak about the power of design, growth, and creating brands people want to be part of. Watch the full episode: http://spr.ly/60447nm6g

100% agree. The way you address the employees and connect is a critical part of creating and driving the vision.

As a former employee of the VF Company, I want to express my deepest gratitude for the incredible opportunities I’ve had while working at Vf Europe. Every challenge, every chance to grow, and every lesson learned has shaped me into the person I am today. The trust and support I received allowed me to push boundaries, expand my knowledge, and achieve milestones I once only dreamed of. Standing here today, I look back with pride not just at what I’ve accomplished, but at the journey that got me here. Vf Europe didn’t just give me a job; it gave me the tools to build a future I’m truly proud of. Thank you for being a part of that story.

Very inspiring Bracken, a great example of Leadership that stirs the conversation towards solid values!

So Interesting! Do you also want to make your clients feel like they become part of this grow mindset? When you talk about feeling ownership of your brand, is it also covering ownership of the growth mindset you are talking about?

Well said Bracken Darrell, VF was one of the best companies I have ever had the pleasure to work for. Great leadership!

a great word better than 4years of college

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