Knorr created a social-first influencer campaign that tapped into Gen Z culture using the insight that 93% see cooking as a green flag on dating profiles. Playful content delivered 700 million impressions and brand love with new audiences. https://lnkd.in/e3VaPiWQ #UnlockYourGreenFlag #UnileverInsights
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Love how Knorr tapped into real Gen Z behavior with such a fun insight! Turning “cooking as a green flag” into a social-first campaign was brilliant 700M impressions and genuine brand love say it all.
Playful creative is powerful, but what Knorr nailed here is cultural timing. When a brand embeds itself inside a behavior Gen Z already uses to signal values, it stops interrupting and starts participating. That’s why this drove 700M impressions the campaign was engineered around relevance, not reach.