For Rexona, sports isn’t just a marketing play – it’s in the brand’s DNA. Here Rexona’s Global Engagement Director, Em Heath, shares how the brand has built one of the most authentic partnership programmes in the game. #UnileverBrands
Powerful insight! Rexona’s commitment to sports truly shines through not as a campaign, but as a core part of the brand’s identity. Authentic partnerships like these don’t just elevate brand presence they inspire real confidence and connection with athletes and fans alike. Great work by Em Heath and the team!
This is how it should be done. 🔥 When a brand lives in sport instead of just "borrowing" it for ads, you feel it in every touchpoint. Rexona, with sports in its DNA, means you are not just sponsoring moments; you are building a movement identity around confidence, effort, and trying again. As an Executive and Somatic Coach and Tony Robbins Pathways to Power Coach, I love this because sport is embodied storytelling. It is where people actually feel courage, doubt, adrenaline, and recovery in their bodies, not just hear about it. When a brand partners authentically in that space, it does more than sell. It helps people associate movement with possibility, not perfection. Curious to see how Rexona continues to use these partnerships to inspire everyday athletes, not just the pros. That is where the real brand power lives. 💪🏽
Brand authenticity comes from consistent action over time. Rexona's long-term commitment to sports partnerships - not just sponsorships but genuine involvement - creates trust that can't be bought. The same principle applies in B2B materials supply: long-term partnerships built on reliability and performance create value beyond any transaction.