Steer’s Post

Steer is proud to have supported the joint bid – submitted by the Irish Football Association, Scottish Football Association, Football Association of Wales and the The Football Association – to host the FIFA Women's World Cup™ 2035. The proposal puts forward 22 world-class venues and a shared ambition to deliver the largest single-sport event ever staged in the UK, with 4.5 million tickets available for fans, and the first FIFA World Cup to be hosted here since 1966.   Our role focused on developing and authoring the transport section of the bid book, production of host city maps and technical content that show how fans, teams and communities can move safely, sustainably and seamlessly across all host cities.   Our commitment to strengthening women’s sport runs deep. This year we published Playing to the Crowd, authored by senior consultant Charlotte Read – our evidence-based report exploring what drives women’s match-day attendance and how clubs, venues and transport partners can design experiences that feel safer, more inclusive and more enjoyable for everyone. We also continue to support major tournaments, including our recent work on the Women’s Rugby World Cup, helping organisers plan crowd flow, transport operations and city-wide mobility.   Philip Turner, project director for Steer, said: “Hosting the 2035 tournament would be a generational opportunity to inspire new audiences, elevate women’s football and strengthen the cultural and economic legacy of the game. We’re proud to play our part.”   Find out more about the joint bid here: https://lnkd.in/e5gnvJhp Read our Playing to the Crowd report: https://lnkd.in/eaRy2gFW   #AllTogether   Tim Goss, Jen Alexander, Simon Hall, Christa M.