How to avoid data mistakes in global GTM with Clay and SMARTe

Bad US data costs you a meeting. Bad global data costs you market entry. Most GTM teams don’t realize they have a data problem until they try scaling into EMEA. Blindspots in these global buying groups is hurting your conversion rates. You weren’t selling to the wrong people, you never knew the right people existed. On December 3, Everett Berry, Head of GTM Engineering at Clay and our very own Vikram Maram, SVP Product & Growth at SMARTe are showing you how to build GTM infrastructure that actually works globally. What we’re covering: - The hidden multiplier: why global data failures compound exponentially - Live workflows: How Clay + SMARTe eliminate buying group blind spots in UK/EU markets - Why AI agents need accurate data at the foundation level - Real impact: consumption-based pricing vs. the legacy seat-license model Who should not miss out: Ops leaders and CMOs at B2B companies with complex buying committees, long sales cycles, or expansion into privacy-regulated markets. 📅 December 3 | 12pm ET Stop guessing which stakeholders matter. Start mapping complete buying committees before first contact. Register with the 🔗 in the comment ⬇️