Signdealz.com’s Post

Branding matters! But why?! 🤔 When people walk by your storefront, glance at an interior wall, or encounter your vehicle wrap — they aren’t just seeing a piece of metal or vinyl. They’re seeing your brand. 👨💻 Here’s why signage plays a critical role in brand-building: 👀 First Impressions Count. Your signage often serves as the first touchpoint with a potential customer. If the sign is unclear, inconsistent, or cheap-looking, it sends a message about your brand. Brand Identity + Recognition. Good signage uses your brand’s colours, logo, typography and tone consistently. This infrastructure supports brand recall, so that when someone sees it again, they know it’s you. Differentiation & Credibility. In a crowded world, your sign helps you stand out. A high-quality, well-designed sign communicates professionalism and builds trust in your brand. Always-On Marketing. Unlike many marketing campaigns that stop when you stop paying, signage is a continuous brand asset. It works 24/7. Internal Alignment & Experience. Branded signage isn’t only external. Inside the space, consistent signage reinforces culture, clarity, and experience for employees and visitors alike. 👉 Take-away: Think of signage not as an afterthought, but as a strategic brand touchpoint. Treat your signs like you treat your logo, website or packaging — they all reflect your brand’s promise, values and quality. When done well, signage does more than mark a location — it becomes a silent brand ambassador. ❓ If you’re considering a signage refresh (or installing new signage), here are three questions to ask: Does this sign reflect our brand’s visual identity and tone? Will it be legible, visible, high-quality and built to last? Will it help us stand out and reinforce our brand in the eyes of customers? Let’s make every sign count and contact us at National Sign Team! https://lnkd.in/ezuMZkxA 🔗 #branding #signage #brandstrategy #businessgrowth #visualidentity #NationalSignTeam #franchisesignprograms #Commercialsignage

Branding Starts in the Parking Lot Your brand isn’t just your logo or your website, it’s the experience people have from the moment they arrive. That means the parking lot, the sidewalk, the front door, and every sign along the way. Whether it's a first-time visitor, a new hire, or a delivery driver, wayfinding signage is your silent ambassador. It guides, reassures, and reflects your company’s values before a single word is spoken. ✅ Clear directional signs show you care about people’s time. ✅ Branded entryways signal professionalism and pride. ✅ Thoughtful lobby design reinforces your mission and culture. Great companies understand: every touchpoint is a brand moment. So next time you walk into your own building, ask yourself, does this journey reflect who we are?

Does Brand Consistency in Signage Matter? Absolutely—because your signage is often the first impression of your brand. When colors, logos, or quality vary from one location to the next, customers notice, and trust can take a hit. In our latest blog, we break down why consistency builds recognition, how inconsistency damages credibility, and how Atlas helps protect brand standards across every site. Read more: https://bit.ly/4obq5dU #branding #signage #brandconsistency #customerexperience

The Power of Versatile Branding: Designing for Every Touchpoint. It's rewarding to see the "Rising Concept" brand identity translated across multiple media. For any successful business, the logo needs to be more than just a pretty picture—it must be a consistent asset that shines in every environment. From the high-fidelity detail of gold foil embossing on a client journal to the stunning visibility of backlit acrylic signage, this identity was engineered for scalability, elegance, and immediate recognition. This is a strong case study in why material application and finish are non-negotiable considerations in the early stages of a brand project. What are the most overlooked aspects of brand application in your industry? Let's discuss. 👇

The Power of Versatile Branding: Designing for Every Touchpoint. It's rewarding to see the "Rising Concept" brand identity translated across multiple media. For any successful business, the logo needs to be more than just a pretty picture—it must be a consistent asset that shines in every environment. From the high-fidelity detail of gold foil embossing on a client journal to the stunning visibility of backlit acrylic signage, this identity was engineered for scalability, elegance, and immediate recognition. This is a strong case study in why material application and finish are non-negotiable considerations in the early stages of a brand project. What are the most overlooked aspects of brand application in your industry? Let's discuss. 👇

ICYMI: Another iconic brand has decided it was time to refresh its looks — and sound — recently. Domino's recent rebrand is a powerful reminder that a company's visual identity is never static; it evolves with time. From updated logos and uniforms to refreshed store designs and signage, every element communicates something to the customer before a single word is spoken. As a signage partner to brands across the country, at Commercial Signs LLC , we see firsthand how critical this alignment is. The sign on your building isn't just a label; it's a first impression for your brand. It tells customers who you are, what you stand for and what kind of experience they can expect inside. When your signage, logo and in-store environment all tell the same story, it builds familiarity, trust and loyalty, and that's where real brand equity lives. A great sign doesn't just display a name. It reflects the evolution of a brand and the connection it builds with its community. Consistency across every touchpoint is what transforms a logo into a legacy. Read more about Domino's new look: https://lnkd.in/dREQu2NQ

Visual branding across multiple locations isn't just a goal, it's a game changer. Here's how to make it straightforward: • Develop a unified design system that ensures consistency everywhere. • Use scalable signage solutions that adapt to each space. • Choose sustainable materials that reflect your brand's values. • Collaborate with experts who understand your vision and logistics. When your brand looks cohesive and intentional, it builds trust and recognition no matter the location. Ready to improve your brand presence with precision and creativity?

The history of McDonald's signage is something I often bring up to clients. I often have clients that are so engulfed in their branding they often think a simple mark from the logo will be recognized. The truth is that only usual customers and employees instantly recognize this logo mark. They think that McDonald's can get away with the Arches and Nike with a swoosh, but they often don't think of the billions of dollars of advertising that made those icons instantly recognized. With McDonald's you have to watch the evolution of the signs. They started with Hamburgers being the largest thing on the sign. This is what they sold and this needed to be known. As they advertised and grew the size of Hamburgers shrunk and McDonald's got larger. Then the arches showed up with McDonald's because they set up the fact nationwide that McDonald's meant hamburgers. After tons more advertising and new locations they eventually dropped the word McDonald's off the sign and went by the logo mark. This was not an overnight decision, it was a well crafted procedure. If you don't have the resources for advertisements like McD has, maybe an icon mark is not the best solution for your business for signage. Your signage has to tell people who you are (business name) or what you sell or both. Like McDonald's, maybe what you sell has to be the largest thing on the sign until your name is known for these products or services. I always try to direct clients to what giant national/international companies have done with their branding, some techniques have worked while others have blown up in the face like Cracker Barrel, but it's real world experiments that everyone recognizes and can be applied to small and medium size business. I have over 25 years experience in the sign industry and experience seeing what works and doesn't work first hand. Always happy to help critique your business's branding. Here is a link to an article on the history of the McD's signs https://lnkd.in/eCC7443z

When clients come to us at Jonathan Cole for a rebrand, in some cases we recommend a brand refresh instead. The reason is simple — in many cases, the brand’s foundation is still strong; it just needs a renovation, not a rebuild. Think of a brand refresh as renovation rather than demolition. You’re updating the fixtures, repainting the walls, and improving the layout — but the foundation stays the same. Find out what the other reasons are and why your business might need a brand refresh instead in the full article here: https://lnkd.in/dTS_kRax

John P Andrade & Myles Powell Discuss not focusing all your attention solely on logo and package design. While important, packaging isn't the only thing that sells a product. Everything surrounding it matters, too. Think about the consumer's main concerns, and communicate directly and effectively. The goal: catch their attention in a split second. Consider the whole experience, not just the wrapper. #Branding #MarketingStrategy #ConsumerBehavior #ProductDesign