What happened to brand elevation, Mr. Hoeld? 💭 It’s a question PUMA’s new CEO Arthur Hoeld gets asked often. His vision is clear: our next chapter is not about louder campaigns - it's about sport. We're sharpening the performance DNA that defines PUMA, creating products that truly enhance athletes' performance, and telling stories that stand out in a competitive landscape. This renewed focus begins where we are strongest: with our iconic products. Explore Arthur’s vision for PUMA’s next chapter 👇 https://lnkd.in/dxUNKxVh
PUMA, you’re in confident and inspiring hands. I had the pleasure of working with Arthur during our time at adidas, and I’m certain that under his leadership you’ll find your stride again. Looking forward to seeing outstanding products that help athletes and consumers excel.
How about focusing more on every day sports from “real” loyal Puma customers? Less celebrities and star athletes and more commited local puma heroes. Using Puma products because they love them not because they are sponsored.
Arthur all the best my friend
Product and Brand Marketing sitting side by side just makes perfect sense. Getting the basics right is a strong step on putting the legendary cat on its deserved king of the jungle pedestal
Whatever brand you have, the one on your hand is very attractive.
Best of luck Arthur!
When PUMA sticks to sports, like European football and running, they do well! The authenticity is there, and that is how the 80 percent who do not run, jump, or throw get inspired.
Finally someone said this! In the world of prompts and flashy things on social media, it’s imperative to stay focused on product offerings. Everything else revolves around. When you lose conviction in your offering, you tend to talk less about it and more about capaigns and more.