Don't call our Formstrip a stripe 👟 Ever wondered what that strip of material along the side of our footwear is? It's one of our most recognisable trademarks - and it isn't just for design. The Formstrip's story began in the mid-20th century, when football boots transitioned from thick materials to lighter ones. This shift brought a new challenge, as athletes struggled with stability during quick direction changes. Rudolf Dassler found a solution: a strip of leather on the side of the shoe to provide extra lateral support. The Formstrip made its debut at the 1958 World Cup in Sweden. Today, you can find it across all our silos - whether it's a KING football boot, Deviate NITRO™ running shoe or even the classic SUEDE. See? It’s more than just a stripe 🐾
Truly proud to be part of a brand with such a powerful legacy! The Formstrip isn’t just a design - it’s the soul of PUMA that represents performance, passion, and innovation. 🐾 PUMA Group
Fascinating insight into how functional design evolves into iconic branding.
This journey is truly epic! Inspiring to see such adventure and growth captured so powerfully.
Das Retrodesign neu aufzugreifen und nachhaltig weiter zu entwickeln finde ich eine schöne Idee. Ich bin hier in Nürnberg mit PUMA und Adidas aufgewachsen, war nur auf dem Sportplatz und den Straßen meines Kiez' mit den Schuhen aus Herzogenaurach unterwegs. Deshalb kann ich mir auch eine Produkt-Erweiterung für Senior*innen sehr gut vorstellen und würde mich freuen, die New Twenties bei PUMA mitzugestalten (Freelance -> green2blue.de). ;-)
Love this deep dive into the Formstrip’s heritage, such an iconic detail with real performance purpose behind it.
Amazing attention to detail! As someone who helps teams stay organized and efficient, I appreciate how Puma’s Formstrip combines functionality with design. It’s a great reminder that even small elements can deliver big results.
It’s amazing seeing you grow I want to be part of the family please very devoted and motivated
Discover the full history here 👉 https://www.puma-catchup.com/business/dont-call-our-formstrip-a-stripe/