Join the GMC Chapter at Holiday Showcase! We are excited to support two meeting education sessions on Thursday morning, December 4th. Thursday, December 4 / 8:15am-9:15am Beyond the Booth: Designing for Change Through Neuroscience and Cognitive Insights This hands-on workshop dives into the “why” behind attendee behavior, focusing on the neuroscience and cognitive insights that drive engagement, memory, and decision-making. We’ll explore how to design exhibition experiences that align with how people actually think, feel, and connect. Participants will move from “why” to “how” by translating core human needs (like safety, connection, and curiosity) into actionable design principles. Working in groups, attendees will tackle common exhibition challenges, applying these principles to brainstorm small, testable design experiments. Walk away with a new framework for designing human-centered exhibitions that foster change, spark curiosity, and create lasting impact. Speaker: ✨ Anthony Vade, CED Chief Innovation Officer and Co-founder STRATEGY TABLE PATHWAYS Inc. Thursday, December 4 / 9:30am -10:30 am Pathways to the C-Suite: Lessons from Events Industry Leaders What does it take to rise to the top in today’s dynamic business events industry? This candid conversation brings together C-suite executives and senior leaders from across the industry — spanning meeting planning, destination management, convention centers, general services, and audio-visual solutions. Panelists will share their personal journeys, pivotal career moments, and the lessons that shaped their leadership styles. Attendees will walk away with actionable insights, inspiration, and strategies to accelerate their own path to executive leadership. Moderator: ✨ Dawn Amaskane, CAE, CMP – Vice President, Governance and Meetings, American Osteopathic Association Panelists: 🌟 Deborah Ross, CCHP – Chief Executive Officer, National Commission on Correctional Health Care 🌟 Larita Clark – Chief Executive Officer, MPEA 🌟 Cleo Battle – President & Chief Executive Officer, Louisville Tourism 🌟 Chuck Grouzard – Executive Vice President, Business Development, GES 🌟 Robert Parrish – Vice President, Field Sales, Encore Global For more detailed information on both sessions, please refer to our website https://lnkd.in/gGi42f5e #PCMA #PCMAGMC #AssociationForum #HolidayShowcase
