OptinMonster’s Post

Heads up, marketing geeks—our developers just wrapped up something special for you! And it's going to change your Lead Generation Strategy for 2025. 📈 💰 Most OptinMonster users keep it simple. They track impressions, a single call to action, conversion rate, and the revenue that campaign produces. And for most campaigns, that’s enough to make smart decisions. We’ve even got you covered for deeper dives with our Google Analytics integration. We pass all impressions and conversions for your primary CTA as events so you can analyze visitor behavior however you'd like. Nice, right? But let’s talk about you, the marketer who loves a little extra sauce. If you’ve moved beyond the basics—if you're running campaigns with multiple CTAs or testing advanced strategies—well, we just leveled up your game. Introducing Multiple Event Tracking for Google Analytics🥳 Say you’re using Yes/No buttons to spell out the consequences of ignoring your offer (cheeky, but effective). Wouldn’t it be nice to know how many people said “No” so you can tweak your messaging? Or maybe you're using buttons to segment visitors and funnel them into different areas of your site. Wouldn't it be great to know which path gets the most clicks? Now you can. With our new Multiple Event Tracking, we’ve introduced a GA4 event called optinmonster_interaction. This event logs every single click, thanks to a unique ID tied to each clickable block in your campaign. What does that mean for you? Oh, just the ability to: - Create Custom Dimensions to track EVERY interaction. - Build audiences based on specific clicks for hyper-targeted PPC campaigns. - See exactly how each button, link, or option performs, and SO MUCH MORE! - You're limited only by your imagination. This new feature is available to all Pro and Growth subscribers, and it’s going to blow your marketing mind. So, here’s the big question: What will YOU do with OptinMonster Interactions now that you can track every click? Go on—geek out. You’ve earned it. 😊

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Learn more about Multiple Event Tracking (AND our new Browser Targeting Rule) at https://optinmonster.com/new-browser-targeting-and-multiple-event-tracking

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