How to find the right digital partner for your charity

Nonprofits: SEO isn’t about traffic—it’s about fueling donations, volunteers, and impact. SEO for Non-Profit Organizations: here’s a fast, high-ROI playbook you can ship this quarter: - Map intent: Donor, Volunteer, Beneficiary, Media. Give each a clear path, CTA, and FAQs. - Own local search: Optimize Google Business Profile for every location; consistent NAP, services, photos, reviews. - Program + location pages: Build pages like “after-school program in [City]” with eligibility, hours, address, and contact. - Trust signals: Publish impact metrics, Form 990s, board/staff bios, policies, testimonials, and press—boosts E-E-A-T. - Speed + access: Mobile-first, fast forms, Core Web Vitals, readable content, alt text, captions. - Structured data: Organization, FAQPage, Event (fundraisers), Article (stories), Breadcrumb; consider DonateAction/VolunteerAction. - Content engine: Monthly stories, “how to help” guides, resource directories; strong internal links to Donate/Volunteer. - Partnerships = links: Sponsors, foundations, universities, coalitions—ask for partner-page links and co-publish impact reports. - Measure what matters: GA4 + GSC; track donation and signup conversions, form drop-off, and revenue per page; use UTMs. - Amplify with Ad Grants: Strong SEO landing pages lift Grant CTR and Quality while capturing high-intent organic. If you lead a nonprofit or comms team, bookmark this for your next board update. What tactic has moved the needle most for your org? https://terrypower.com

SEO for Charities – Practical, Hands-On Training to Strengthen Your Digital Impact We’re proud to launch SEO for Charities, a complete training resource developed specifically for the non-profit sector. Available now as an online course, accompanying book, and optional 1-2-1 support, this CPD-certified programme is designed to help charities, fundraising teams, and voluntary organisations improve their online visibility and increase engagement - without needing to become SEO experts. While there are plenty of theory-based SEO resources out there, few are tailored to the real-world needs of the third sector. That’s where SEO for Charities is different. We go beyond explanation. This training is practical, actionable, and sector-specific - equipping you to implement what you learn directly on your own website, campaign pages, and content. Whether you’re part of a national charity with a communications team or managing everything yourself at a smaller organisation, the course shows you how to: - Optimise donation and volunteer pages to improve performance - Strengthen local visibility for community-based services and events - Improve your website’s technical and content structure without the jargon - Increase traffic, trust, and action - while saving on external consultancy costs You don’t need to be a marketer or developer to benefit from this training. If your charity is looking to improve results online, this course will help you do more with what you already have. SEO for Charities is part of our broader commitment to delivering honest, practical digital training for the non-profit sector. It reflects years of working with UK charities, community projects, and social enterprises—and our belief that effective SEO shouldn’t be out of reach for organisations doing important work. Full details for the online course, our 1-2-1 training or our books can be found on our website: https://lnkd.in/eQpH4Hdd or, if you'd like to discuss further, give us a call.

Over the years, like many, I have worked with, supported or simply made donations to a number of charities. Previously this peaked with training 100+ charity workers in how to use social media to promote their regional activities. Until now! So pleased to share the launch of our SEO for Charities training and support services. A complete training resource developed specifically for the non-profit sector. Available now as an online course, accompanying book, and optional 1-2-1 support. A practical, hands-on course that turns their current setup into results - higher engagement, more donations and smoother processes - while reducing reliance on agencies or specialist hires. If you work with a charity—or know someone who does—and this could help, please message me or pass it on. Happy to chat and help where I can.

💸 𝓚𝓮𝓮𝓹 𝓕𝓾𝓷𝓭𝓻𝓪𝓲𝓼𝓲𝓷𝓰 𝓕𝓵𝓸𝔀𝓲𝓷𝓰: 𝙄𝙣𝙗𝙤𝙪𝙣𝙙 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙏𝙝𝙖𝙩 𝙏𝙝𝙧𝙞𝙫𝙚 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙏𝙝𝙞𝙨 𝘾𝙧𝙞𝙨𝙞𝙨 𝙀𝙘𝙤𝙣𝙤𝙢𝙮 💸 Even in a crisis economy, I truly believe authentic connection still drives generosity. It’s hard to feel empowered during these times, but I want to do my part to support the nonprofit space because it is a critical piece of our economy and world. Here are five trust-based, relationship building inbound strategies you can implement right now to keep fundraising flowing through year-end. Good luck! You got this! 🤗 💡 1. Lead with Story, Not Statistics ✨ Center one powerful, human story that captures your mission in action. ✨ Turn it into an omnichannel campaign: blog → email → social → phone call → landing page → donation ask. ✨ Show exactly what each gift makes possible - make impact tangible and emotional. 🎯 2. Personalize Every Journey ✨ Segment based on personas, goals, and donor journey stage (new, lapsed, recurring). ✨ Tailor your messaging to what matters most to them ✨ Speak to their specific role in the impact, not your organization’s need. 🤝🏾 3. Activate Your Champions ✨ Mobilize your most engaged supporters: board, staff, partners, social media superfans ✨ Equip them with personal stories, visuals, and sample posts for peer-to-peer giving. ✨ Build momentum through community storytelling, not cold solicitation. 📱 4. Simplify the Giving Experience ✨ Audit your donation path: Is it fast, mobile-friendly, and emotionally engaging? ✨ Use storytelling and infographics that inspire confidence and urgency. ✨ Add subtle next steps: newsletter signup, impact updates, share buttons to deepen engagement. 🧭 5. Build Trust Through Transparency ✨ Share behind-the-scenes content: selfie videos, staff voices, real program updates. ✨ Use inbound channels (blogs, social, emails) to show where funds go and why it matters. ✨ Be clear, consistent, and human - trust is the most powerful fundraising currency. Curious to hear your thoughts! 👉🏾 What EOY strategies are you implementing? How has your fundraising adapted to this nonprofit crisis?

That donor spreadsheet has a hidden cost: missed opportunities. When your supporter data is scattered across different systems, you can’t see the full picture. For a nonprofit startup, this "data blindness" can stall growth before it even begins. Our latest article details 4 costly mistakes to avoid when choosing a foundational CRM, helping you eliminate inefficiencies and truly understand your community. Discover how to empower your team with the right tools:~ https://lnkd.in/gTbgiiFf #NonprofitCRM #DataManagement #DonorManagement #Fundraising #TechForGood #AhaImpact #AhaApps #Nonprofits #NotForProfit

So great chatting to NBR - National Business Review co-editor Hamish McNicol about why purpose-driven stories belong in business media. Too often, NGOs (myself included!) focus on lifestyle or general news and overlook the huge opportunity to reach business audiences - people who not only care about social impact but also have the power and resources to act on it. Hamish shared a great example: a charity featured on the NBR podcast received a significant donation from a single listener - someone they’d been trying to reach for years. A good reminder that getting your story in front of the right audience can make all the difference. Read the full blog on the Baines platform here 👇

Non-profits: SEO isn’t about traffic—it’s about impact. A quick, high-ROI playbook you can ship this month: - Map intent to pages - Donate: “donate to [cause] in [city]” - Volunteer: “volunteer [cause] [city]” - Get help: “free [service] [city]” - Learn: “how to help [group]” - Fix your top paths - Make Donate/Volunteer pages load fast (<2s), mobile-first, clear CTAs above the fold - Add social proof: outcomes, testimonials, partner logos - Prove trust (E-E-A-T) - Publish annual reports, board/staff bios, policies, impact metrics, third‑party seals - Nail technical basics - Compress images, fix broken links, clean up titles/meta, add internal links to Donate/Volunteer - Structured data: Organization (logo/sameAs), FAQ on program pages, Event for fundraisers - Win local search - Google Business Profile: correct category, hours, services, UTM on website link - Create “[service] in [city]” pages with real photos, directions, parking/access info - Earn links that matter - Partners, sponsors, local press, .edu collaborators, event listings, charity directories - Measure what counts - GA4 events for donate click > confirmation, volunteer signups, newsletter joins - Track organic conversions in Search Console + GA4, not just rankings 30‑day sprint: - Week 1: Audit + tracking - Week 2: Rewrite top 5 pages - Week 3: Publish 3 impact stories + 1 resource guide - Week 4: Outreach for 10 links + local citations Tag a nonprofit that should see this or comment “IMPACT” and I’ll share the one‑page checklist. https://terrypower.com

Nonprofits don't fail because people stop caring. They fail because they keep believing in outdated rules that no longer work. In today's landscape where technology, trust, and storytelling drive generosity, too many organizations are still operating from a playbook written decades ago. It's time to throw out the myths draining your energy—and your revenue. Myth #1: "Fundraising Is About Asking for Money" Wrong. Fundraising is about creating belief. If your strategy starts and ends with the "ask," you're missing the bigger picture. Donors give because they want to be part of something meaningful—not because you need money. Myth #2: "We Only Fundraise During Campaign Season" Modern fundraising is year-round relationship-building. If your development program only kicks into gear around Giving Tuesday or your annual gala, you're leaving momentum on the table. Consistency builds connection, and connection builds loyalty. Myth #3: "Data Is for Big Organizations" Even small nonprofits can use data to make smarter decisions. You don't need a data scientist—just curiosity. Start by tracking who opens your emails, who gives repeatedly, and what stories resonate most. Use those insights to deepen relationships. Myth #4: "More Donors Means More Revenue" Retention beats acquisition every time. Finding new donors is expensive. Keeping the ones you have is where your real return lies. A loyal donor who gives year after year is worth far more than ten one-time gifts. Myth #5: "Good Work Speaks for Itself" This is one of the most damaging myths in the nonprofit world. Passion alone doesn't raise money—communication does. The best organizations don't just do good; they show it through creative storytelling, strong branding, and emotional messaging. The New Fundraising Reality: Fundraising today is about connection, creativity, and consistency. It's not about asking—it's about engaging. It's not about perfection—it's about authenticity. And it's not about chasing dollars—it's about cultivating belief. When you let go of outdated myths, you open the door to innovation, sustainability, and long-term growth. At Elation Communications, we help nonprofits rewrite their fundraising story—from reactive to strategic, from scattered to sustainable. We blend storytelling, strategy, and structure to help you build a year-round development program that grows with purpose. What fundraising myths have you encountered? Drop them in the comments below. 👇 And if you’re ready to take your fundraising from reactive to strategic, visit https://lnkd.in/e-hpaYPP to schedule your discovery call today. #NonprofitFundraising #FundraisingMyths #DonorRetention #NonprofitStrategy #DevelopmentTips #FundraisingGoals #NonprofitLeaders #DonorEngagement #CharityGrowth #FundraisingTips #SocialImpact #NonprofitLife

Smart Volunteering: Using Tech to Lighten the Load - A new Inclusive Volunteering blog series! I have very much jumped on board the AI and tech revolution, and the biggest thing I'm noticing is how it is freeing up my time on small tasks. I'm really excited to explore how these new technologies can enhance how we support and manage volunteers (and reduce our mammoth workload). This series will share practical, inclusive ways to use tech to simplify your processes and amplify your impact. In this first instalment, we explore how small charities can use search engine marketing (SEM) to boost volunteer recruitment and improve the volunteer experience. Whether you’re a modest community group or a national charity, SEM offers a cost-effective route to reach more potential volunteers, better communicate your opportunities and enhance accessibility. Read the full post here: https://lnkd.in/e-aWD3dd #volunteering #techforgood #SEO #SEM #CharityLeaders

Looking to boost your volunteer recruitment through digital? 🤔 In this practical, insightful post inclusive volunteering specialist Maria McEvoy walks smaller charities through some easy steps for getting the most out of Search Engine Marketing (SEM) - a catch all term including both organic (SEO) and paid strategies (PPC and Google Ads), in order to maximise your presence in search results 🥳 Great post - check it out 🙏 👇 https://lnkd.in/e5ZZEjNb