In the latest episode of Advertising Week's Modern Marketing and Measurement podcast, David Snocken, Magnite’s VP of Strategic Partnerships, International, outlines how the evolving role of omnichannel measurement is helping advertisers bridge the gap between brand building and business outcomes across all channels. “Being able to join channels in a consistent measurement methodology is what really helps underpin industry trust,” Snocken says. Listen to the full episode here: https://lnkd.in/gBZ_8s5q
