Complicated cultural codes. Diverse audiences. Regulatory restrictions. Platform fragmentation. In Asia, there’s no such thing as a one-size-fits-all solution. So, what do our senior strategists Dhillon Singh and Dr Shraddha Tawate (She/ Her) recommend? Watch as they explain how adaptive brand systems balance global consistency and local relevance. Continue by reading their perspective for more on this integrated, market-forward approach: https://bit.ly/486uclf
