The Hardest Part of Building a Product Isn't Code, It's Alignment

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The Hardest Part of Building a Product Isn’t Code...It’s Alignment Everyone loves to talk about building a "perfect" product. Few talk about aligning people, technology, and strategy. Code is predictable. People aren’t. The hardest part of leading a build isn’t pushing features, it’s getting engineers, marketers, sales, investors, etc. to see the same target and move toward it without losing momentum. Every day, I balance three competing languages: business outcomes, technical reality, and user value. If even one gets lost in translation, progress stalls. Leadership isn’t just setting vision. It’s constantly realigning it while everything shifts around you. Some days, alignment feels impossible. Other days, it’s magic. But the truth is, the alignment is the product. You can’t scale chaos. Lesson Learned: Don’t chase faster. Chase clearer. Speed follows clarity every single time.  What’s the hardest alignment challenge you’ve faced leading a team #leadershipdevelopment #productstrategy #teamalignment #startuplife #businessexecution

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