Toast, Uber Form Global Partnership, Streamlining Restaurant Delivery
This multi-year, strategic global partnership between Toast and Uber is a game-changer for the restaurant tech industry. By integrating Toast's market-leading POS with Uber's delivery network, restaurants gain a unified system to manage digital orders and drive sales with significantly less operational complexity.
The immediate consequence is a major competitive advantage for Toast restaurants, offering more choice and maximized margins in key global markets.
The deepest integration yet combines POS and delivery logistics, meaning less friction for staff and a simplified workflow that directly translates to higher profits and a better guest experience for Toast's restaurant partners.
Toast is designating Uber as its preferred food delivery marketplace globally, dramatically expanding Uber Eats, Uber Direct, and Toast Delivery Services integrations across the U.S., Canada, Ireland, and the U.K. This move instantly solidifies Uber's competitive dominance in the food delivery market.
New advertising and promotion management tools will launch in 2026, allowing Toast merchants to manage Uber Eats campaigns directly from the Toast platform. This saves time and drives incremental demand by bringing marketing and operations into one single hub.
“By pairing Toast's powerful point-of-sale and operations tools with Uber's delivery expertise and global scale, we're helping merchants unlock new revenue with less complexity,” notes Susan Anderson, Global Head of Delivery for Uber.
This move signals the future of restaurant technology: a necessary convergence between best-in-class POS and logistics platforms to maximize restaurant efficiency and truly digitize the commerce experience end-to-end.
What is the single biggest operational change you predict this partnership will drive for the average Toast-powered restaurant owner? Share your insights!
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