Across Flutter, impactful innovation often starts locally and becomes even more powerful when teams share insight and expertise across markets. It’ is a running joke internally that we proudly “steal smart,” taking great ideas from across our brands and making them our own. One of the strongest examples is Real-Time Check-In (RTCI) at FanDuel, a real-time, personalized prompt designed to help customers stay in control of how they play. RTCI was built from the ground up for the United States market, inspired and informed by the original Real-Time Intervention (RTI) model developed by Sportsbet in Australia. Key moments from the journey: • The original RTI model at Sportsbet learns each customer’s typical deposit pattern and prompts when behavior falls outside that range. • Strong results in Australia, with 31% of customers who receive a prompt choosing to reduce or cancel their planned deposit. • Shared at a Play Well off-site in Dublin, where the concept quickly resonated with colleagues from across Flutter. • FanDuel rebuilds the model for the United States, adapting it for multiple products, state-by-state regulations and varied customer behavior, resulting in Real-Time Check-In (RTCI). • Cross-brand learning continues, with tombola and PokerStars exploring similar models focused on time-on-site, product-specific behaviors and other play patterns. This is the Flutter Edge in action: proven tools shared openly, strengthened collectively and adapted locally to support customers to play well. It’s proof that collaboration - especially during European Safer Gambling Week - fuels our best work, turning local breakthroughs into global progress Watch the video and read the full article to explore how Real Time Intervention and Real Time Check-In came to life across Flutter: https://lnkd.in/ebQeCfyv #ChangingTheGame #ESGW25 European Gaming and Betting Association (EGBA)