AI pilots are everywhere in commerce right now, but most brands are still stuck in “test mode.” This week’s DSI podcast digs into why and what it takes to actually scale. Lauren Livak Gilbert & Peter Crosby speak with Barry McGeough from AmeriCo. Group and Sonal Gandhi from The Lead to dig in. Top takeaways: 🤖 Most teams lack clear gates, KPIs and ownership to move beyond experimentation. 🤖 AI only works when it’s tied to real consumer and commercial impact. 🤖 Upskilling your teams matters as much as the tech. For anyone leading digital shelf, retail media or innovation work, this episode gives a clear blueprint for moving from curiosity to capability. 🔗 Link to listen in the comments! #AI #DigitalShelf #Ecommerce #RetailMedia #Innovation
Really lucky to have Sonal Gandhi and Barry McGeough team up to bring data and best practices to the AI ROI battle. Take a listen!