Marketing is experiencing a disconnect. It’s drifting away from its core focus of customer centricity, and budgets are constrained. FACT: Only 7% of marketing leaders strongly agree that they have boosted marketing performance through AI. ACT: Develop clear use cases, roadmaps, and future-fit AI-native skills, and drive growth through an organizational redesign and engagement that converts. Our marketing accelerators will help you do just that. Find out how you can refocus and drive marketing growth in our 2025 CMO Playbook titled “From complexity to clarity”. Download your copy here: https://bit.ly/3K97Qr9 #CMOs #Marketing #Martech #MakeItReal
Insightful perspective on aligning AI and strategy to regain customer-centric marketing focus. Capgemini
Clarity Returns to Marketing A quiet crisis is unfolding in marketing. AI is everywhere, tech stacks are expanding, and expectations keep rising, yet customer centricity is slipping, and real performance gains remain painfully limited. Capgemini’s latest CMO Playbook puts a spotlight on this disconnect and calls for a reset rooted in narrative leadership and disciplined execution. The path forward is clear. CMOs who define sharp AI use cases, redesign operating models for engagement that truly converts, and rebuild marketing around story, purpose, and measurable value will lead the next era of growth. The soul of marketing can be reclaimed, with clarity, courage, and customer focus at the core.