Can the push for industrializing construction do better than "construction under a roof"?
When you think of modular construction, it’s often framed as “construction indoors.” Moving materials and workers into a factory setting has its benefits—it keeps projects safe from weather delays and improves on-site safety. But the tradeoff is massive capital investment and limited flexibility. That’s where manufacturing principles from industries like aerospace and automotive come in. By focusing on customer relationships, developing proprietary technology, and sourcing components from specialized third parties, it’s possible to break free from traditional modular’s limitations. At Assembly, we’ve taken this approach to heart. Instead of making everything ourselves, we work with partners to produce kitchens, bathrooms, and other components, allowing us to scale production with demand. It’s a smarter, more adaptable way to address the challenges of cyclical industries like construction.
