Why I'm all in on AI with Stacey Epstein

🎙️ Season 2 of AI, I’ve Got Questions is here! This season, I’m talking with CMOs who are leading through one of the most exciting and uncertain times in marketing. AI is changing everything, and we know we should be using it to move faster and get smarter, but there’s no blueprint, no best practices, and no one right way to do it! That’s what makes my first guest, Ashley Brucker Stepien, CMO at Hex, so inspiring. Ashley has led marketing at some of the most respected brands in tech including Figma, Dropbox, and Asana. She believes this is the best time to be a marketer and she’s truly attacking the AI opportunity. In this episode, we talk about how her team is embracing AI in both practical and bold ways. She shares how her team identified where AI could make the biggest impact, and a dramatic shift in how her team is structured to move faster and think more broadly. Ashley’s energy and optimism are contagious, and her approach is a great reminder that the CMOs who lean in and experiment will be the ones who win. 🎧 Listen at the link in the comments And don't forget follow AI, I’ve Got Questions for more conversations with marketing leaders who are figuring out what great looks like in the age of AI. We've got more amazing guests coming up!

There’s a misconception that AI replaces creativity. In reality, it amplifies it. The best marketing leaders aren’t delegating thinking to AI — they’re using it to remove friction, speed up insight, and push creative boundaries faster. At Homesty, integrating AI into campaign planning and content creation reduced production time by over 70%, freeing up space for better ideas and deeper audience insight. The value isn’t the automation — it’s what you do with the time you get back. 💬 I’m always happy to compare notes on how AI is changing creative and performance marketing — feel free to connect or drop me a message if this resonates.

🎙️ Season 2 of AI, I’ve Got Questions is here! This season, I’m talking with CMOs who are leading through one of the most exciting and uncertain times in marketing. AI is changing everything, and we know we should be using it to move faster and get smarter, but there’s no blueprint, no best practices, and no one right way to do it! That’s what makes my first guest, Ashley Brucker Stepien, CMO at Hex, so inspiring. Ashley has led marketing at some of the most respected brands in tech including Ramp, Webflow, and Hex. She believes this is the best time to be a marketer and she’s truly attacking the AI opportunity. In this episode, we talk about how her team is embracing AI in both practical and bold ways. She shares how her team identified where AI could make the biggest impact, and a dramatic shift in how her team is structured to move faster and think more broadly. Ashley’s energy and optimism are contagious, and her approach is a great reminder that the CMOs who lean in and experiment will be the ones who win. 🎧 Listen at the link in the comments And don't forget follow AI, I’ve Got Questions for more conversations with marketing leaders who are figuring out what great looks like in the age of AI. We've got more amazing guests coming up!

The best AI teams are built on habits. Kieran Flanagan, SVP Marketing, AI & GTM at HubSpot, shares the 3 practices every team needs to become fluent in AI: 🟢 Prompting as a skill.  Everyone should know how to translate intent into high-quality AI output. 🟢 Shared inspiration.  Create open Slack channels where teammates post what’s working, real-time learning compounds fast. 🟢 Mini hackathons.  Bring GTM, marketing, and sales together to prototype AI workflows that actually move the needle. The companies that learn AI together will out-execute everyone else. Watch the full episode on YouTube (link in comments 👇)

AI is shifting marketing from one-size-fits-all pushes to tailored experiences that move the needle 🤖💡 Across content, operations, and customer journeys, teams are using AI to generate relevant content faster, automate repetitive work, and surface insights that improve campaign performance and ROI. When personalization is combined with measurable metrics, experimentation becomes faster and decisions grow bolder — boosting productivity, engagement, and conversion rates. The biggest win isn’t the technology itself but the disciplined shift to outcome-driven workflows that let creativity scale. Start small: test one personalized touchpoint, measure lift, and iterate — small experiments compound into big gains. How is your team turning AI into measurable impact this quarter? 📈 #AI #Marketing #Personalization #CustomerExperience #Productivity

But wait... we haven’t talked about this 👀 We talk a lot about strategy. We talk about consistency. We talk about storytelling. But we haven’t talked about one thing that’s reshaping everything AI in our social media and digital marketing journey. Truth is, AI isn’t here to replace us. It’s here to amplify our creativity, simplify our workflow, and multiply our results. From generating content ideas, writing captions, analyzing engagement data, to automating responses AI tools are changing how we plan, create, and deliver value. For me, AI has become that invisible teammate always available, always optimizing. But here’s the catch: it only works if you still bring the strategy, creativity, and human touch. Because AI can write… but it can’t feel. And that’s what makes your storytelling stand out. 👉 So let’s talk how are you using AI to make your social media marketing smarter, not harder?

AI-Powered Personalisation: The Future of Content Is Getting Smarter Let’s be real, the way brands show up on LinkedIn has completely changed. Generic posts don’t cut it anymore. People want real stories, tailored conversations, and content that feels like it was made for them. That’s where AI is quietly reshaping everything. From helping you write posts that actually sound like you, to analysing what your audience connects with, AI-powered personalisation is turning content into connection. At Mikets Studios, we’ve seen how the right AI tools can help brands create more, scale faster, and still keep that human touch. It’s not about automating your voice, it’s about amplifying it. So the real question is, are you using AI to keep up, or to stand out? 💡 Let’s talk about how you have been able to leverage the power of AI. #AIMarketing #Automation #LinkedInMarketing

**The Power of Generative AI: A Game-Changer for Marketers** Marketing teams often struggle to balance creativity with time constraints, but generative AI is reshaping how campaigns are built. Did you know teams using AI report saving up to five hours per week on content creation tasks without sacrificing quality? 🎯 This efficiency opens doors to personalized messaging and faster campaign execution—making customer engagement more impactful than ever. The key is finding the right tools that align with your goals—whether it's enhancing productivity, maintaining brand consistency, or ensuring data privacy. Are you already integrating AI into your workflows? If so, what’s been your biggest win?

AI lets marketers move fast. But as Optimizely's CPO Rupali Jain says, if you're moving fast without alignment, that's just chaos. 😬 AI isn’t the strategy, it’s the accelerator. The real magic happens when marketers: ✅ Define strategy early ✅ Align execution tightly ✅ Use AI to accelerate purpose, not panic Hear more from Rupali on The Agile Brand with Greg Kihlström: https://ow.ly/NAJO30sQIjZ

Everyone’s buzzing about AI-powered marketing these days. And honestly? I get it — the tools are impressive. But here’s what I’ve noticed after diving into reports from Deloitte Digital and others: the brands winning right now aren’t just the ones using AI. They’re the ones using it right. Generative AI has become standard practice. Cool. But consumers still want real stories, authentic voices, and content that actually connects with them on a human level. When brands just pump out AI-generated content without adding their own voice and strategy, it shows. It feels hollow. So here’s my take as someone building Branudio: Use AI to break through writer’s block and speed up your process. But never let it replace your story or strategy. Think of AI as your assistant, not your creative director. The magic happens when you combine data-driven tools with genuine human insight — that’s when marketing becomes memorable instead of just efficient. We’re building Branudio on this exact philosophy. Fast execution meets real storytelling. I’m curious — how are you using AI in your marketing? Are you finding that balance between efficiency and authenticity? Let’s chat in the comments. #DigitalMarketing #Branudio #MarketingStrategy #AIandHumanity